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RAP AWARE

@rapaware

4.6K

followers

979

following

UK 🇬🇧 est. 2021
Music Video Direction 🎞

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INTERNET READY 💻 @nsd.suggz

yeah.. definitely raised the bar this time 🏆

making the visuals fully align with the track & its meaning is always key — that’s why the whole streaming concept felt right with how things are moving in the UK right now 🇬🇧

even down to the chat, everything stays cohesive… tying into the story and building out that “hater” narrative throughout which pieced everything together

direction / edit / colour — @rapaware 👨🏽‍💻🎨
film — @pond.sumala
AD — @shanko_uk taken in Manchester, United Kingdom by @rapaware

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6 months ago

1.6M+ views generated for @suggz.nsd @zeddyeast & @deed0t across all platforms 🏆

A release campaign backed by clean visuals & creatively simple concepts – every piece of content played a role in a wider campaign, built to generate reach & drive attention to the track by putting the release in front of new audiences 📈

direction / edit / colour — @rapaware 🙋🏽‍♂️
film — @pond.sumala taken in Manchester, United Kingdom by @rapaware

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9

a day ago

NEW PLATE🩸 @reckyrondo x @dirtnrain

Location was everything for this one. We utilized every corner of the warehouse, brought the vans inside, and let the cameras roll.

Put a lot of detail into the colour palette during post to make the visuals pop. 🎨

big up the crew 🤝🏽 Wrapped the whole shoot in under 5 hours flat ⏱️

direction / edit / colour — @rapaware 👨🏽‍💻🎨 film — @pond.sumala  AD — @shanko_uk
models — @bombonmanagement taken in West Yorkshire by @rapaware

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2 months ago

OFF LICENCE OUT NOW! 🎙️ @youngdesto01 @izzlaa_h4r

Watch on YouTube 📺 taken in Oldham, Greater Manchester by @rapaware

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2 months ago

NIKO BELLIC 🎮 @suggz.nsd

might be our craziest visual yet. incredibly proud of how this one came together. a whole lot of rendering and late nights went into this one 💻😮‍💨

direction / edit / colour / vfx — @rapaware 👨🏽‍💻🎨
film — @pond.sumala
AD — @shanko_uk

These in-game animations took the absolute p*ss but was well worth it in the end.. 😅

built the 3D environments and ran the in-game sections through a heavy CRT look to dial in that authentic retro texture 📺🕹️

had to strip it back for a minute. no 3d, just raw energy 🔋

🧏🏽‍♂️ taken in Manchester, United Kingdom by @rapaware

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2 months ago

NO INTERRUPTION 🇳🇱 @kasst8

two countries, captured in 1 🌍

wrapped day one in Liverpool, but the shoot didn’t stop there.. we jumped on a flight to Amsterdam the next day to capture the second half of the video & planned a series of swipes to seamlessly transition between both cities and make it feel like one continuous story

Super happy with the results & we might just take it up another level next.. 👀

direction / edit / colour — @rapaware @shanko_uk 🤝🏽🎨
film — @pond.sumala @shanko_uk
AD — @shanko_uk
VHS — @matskribben 📹 by @rapaware

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3 months ago

CHOPPIN 🪓🇯🇲 @reckyrondo x @_yrmusic

one of those days where everything just clicked 🤝🏽

first time shooting with manual lenses, which pushed us creatively and gave the visual a completely different vibe

with no real plan and a last-minute setup, we focused on capturing the energy of the day as naturally as possible - from the block party to the performances, everything pieced together perfectly 🤌🏽

direction / edit / colour — @rapaware 👨🏽‍💻🎨
AD / film — @shanko_uk taken in Leeds, England, UK by @rapaware

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4 months ago

MOTM 🏆 @suggz.nsd

Back for round two ✌🏽

We took the vision from the pitch straight to the Etihad, closing it out with a proper post-match interview setup 📺

the 10mm Laowa came in clutch for those superwide pitch shots, making the whole place feel huge while keeping suggz front and centre

Wrapped the entire shoot in 5 hours flat. ⏱️

direction / edit / colour — @rapaware 👨🏽‍💻🎨 film — @pond.sumala  AD — @shanko_uk taken in Manchester, United Kingdom by @rapaware

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4 months ago

O’TROIT 📼 @youngdesto01 @izzlaa_h4r

soon as we heard the track, we already saw the vision — this one had to feel like a movie.

came straight into this shoot after wrapping another one, so from the jump we knew we had to lock in.

bringing it back to Georgia’s Chicken felt right after the reel we shot there started picking up heat — plus the energy the mandem brought to these scenes took it up another level. 📈

direction / edit / colour — @rapaware 👨🏽‍💻🎨
film — @pond.sumala
AD — @shanko_uk taken in Oldham, United Kingdom by @rapaware

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5 months ago

TAKEAWAY 🥡 @izzlaa_h4r

Loved every moment piecing this one together. From pre to post, we wanted a concept that clicks instantly. Simple. Clean. Effective.

Setting it outside a Chinese takeaway let us build the whole visual language around that world — the noodle boxes tying everything together as a motif. Subtle but intentional.

The zooms from @shanko_uk stamped it properly. 🎥

direction / edit / colour — @rapaware 👨🏽‍💻🎨
film — @pond.sumala
AD — @shanko_uk taken in Manchester, United Kingdom by @rapaware

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8 months ago

AMIRI 🏚️ @youngdesto01

been waiting to show you this since January

first time working with @shanko_uk — after seeing the crazy crash zooms he pulled off in it, we knew we’d be making movies for the foreseeable future

played around with a spinning camera technique… how we pulled it off stays under wraps 😉

big up @youngdesto01 🤝🏽 was a pleasure working together — and we might have another one brewing

direction / edit / colour — @rapaware 👨🏽‍💻🎨
film — @pond.sumala
AD — @shanko_uk taken in Manchester, United Kingdom by @rapaware

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6 months ago

QUEENS FACES 💷 @lbtside

Another one for the books.

We pulled up skating through the snow… even though it was sunny just 5 minutes before arrival 🥴

Super happy with how this one came together — run-and-gun from start to finish. Best ideas often happen on the spot, so staying adaptable is everything 🔑

Looking forward to working with bro again in the future 🤝🏻

direction / edit / colour — @rapaware 👨🏽‍💻🎨
film — @pond.sumala taken in Guisborough by @rapaware

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6 months ago