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Rashad Floyd

@rashadfloyd

172.2K

followers

1070

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•Hall of Fame Athlete
•Emmy Award Winning Filmmaker
•CEO @heartandhustleproductions
•GM @psuviksfb

POSTS STORIES REELS TAGGED

Don’t call it a comeback! We started it, We’ gon finish it.

HEART 🖤 HUSTLE Productions taken in Oakland, California by @rashadfloyd

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18 days ago

Don’t ever let anyone tell you what you’re not capable of doing. We from the Bay, born and raised to pave the way.

This one is for the Nation! 🏴‍☠️

Much love to the Raiders Organization for giving a kid from the town a chance to shoot my shot. #townbusiness

#raiders #commercial #filmmaking #raidernation #lasvegas #lasvegasraiders #heartandhustle #bts by @rashadfloyd

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2 years ago

Working on a new Film that explores the iconic players and moments throughout 50 seasons of the @utahjazz franchise.

This is the first of many teasers we will drop during production. Full Documentary will debut in the Spring.

#takenote #noteworthy #documentary #filmmaking #nba #basketball #utahjazz #utah #saltlakecity #heartandhustle taken in Salt Lake City, Utah by @rashadfloyd

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3 years ago

Portland State Graduate.
Hall of Famer.
General Manager.
Viking for Life. ⚔️

Passionate about being back to build something special alongside @coachfisk1

#BornForTheStorm #GoViks taken in Portland, Oregon by @rashadfloyd

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6 days ago

Walk By Faith, Not By Sight

#GoViks #BornfortheStorm by @rashadfloyd

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a month ago

Year 23 🏁 My One and Only 🖤 by @rashadfloyd

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2 months ago

Healthy and Free, with the World before me.
🙏🏽🏁 by @rashadfloyd

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2 months ago

A King doing what Kings do. @jamalcrawford is the perfect example of a King. He’s always showing love, giving flowers, spitting game and leading our culture with a spirit that holds the brotherhood together.

He’s someone I look up to and a blessing to our community. Shout out to @prohustletv for always being there to document the authenticity within the culture. 🙏🏽🏁🖤 by @rashadfloyd

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4 months ago

AND THE EMMY AWARD GOES TO…🏆

The beauty of the grind is that you never know when your hard work is going to pay off. You never know what risk, sacrifice, or decision will lead you to one of the biggest moments of your career.

For Heart & Hustle Productions, the opportunity to produce a documentary for an NBA franchise was already a major achievement in itself. But winning an Emmy Award for Best Historical Long-Form Film takes it to another level.

Directing this documentary changed the way I think more than any other project I’ve ever worked on — about life, loyalty, creativity, and integrity. It truly pushed me into a new chapter of my career.

First and foremost, thank you God 🙏🏽✝️

Thank you John Stockton, Karl Malone, Deron Williams, Carlos Boozer, Ryan Smith, Jordan Clarkson, Frank Layden, Thurl Bailey, Quincy Lewis, Charles Terrell, Derek Garduno, and so many others for trusting my team and me with such a legendary story.

And thank you to my incredible crew, who dedicated 8 months of their lives to bringing this production to life.

Production @heartandhustleproductions
Director / EP @rashadfloyd
Producer @shortywithdacanon
Editor @trinity.vid.dope
DP @epiczam
Gaffer @bootsinister
Photographer @54ghosts
1st AC @danny_b986

Forever grateful. 🙏🏾 by @rashadfloyd

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5 months ago

These films reminded us that the camera can do more than capture moments — it can reveal what life is really about: people carrying each other forward.

About choosing connection over ego.
Purpose over performance.
Showing up for one another through every mile, every challenge, every season of life.

There’s something powerful about watching people move together toward becoming better versions of themselves — and being able to tell that story on a universal stage is something we will never take for granted.

Watch and be inspired! One Love 🖤

Shout out to the Heart and Hustle Crew and for our clients at Nike and Hibbett who care deeply about supporting the community. by @rashadfloyd

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5 months ago

New year, new gear, new identity for @psuviksfb.
Proud to be the travel bag and apparel partner of the Vikings New Era.

One City One Team! Go Viks

Design: @vanhornebrands
Creative Director: @rashadfloyd
Video: @kyreefilms
Models: @psuviksfb by @rashadfloyd

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5 months ago

NEW WORK…
This was one of the most challenging projects we’ve ever done, and as a result it’s become a film we are most proud of.

We transformed batting cages into a production studio, directed and inspired professional athletes to perform on stage instead of the baseball diamond, designed evolutionary motion graphics, and crafted every scene with intention—we set out to create more than a video. We set out to create a feeling.

A feeling that hits the second it plays.
A feeling that echoes through Camden Yards.
A feeling that turns anticipation into energy and energy into noise.

The dream team was built by a special collaboration between the Orioles creative team, Notorious 111 and the Heart & Hustle production crew—this was made to light up Birdland before every pitch.

This is what we do. And we’re grateful to do it.
🧡⚾️

Directed by: @rashadfloyd
Edited by: @lobo__films
Music by: @joznez @kataemmusic @ditone_music
Sound Design: @ayodouson
Cinematography: @epiczam @danny_b986
Producers: @b.scar @carolinehall11
@hgproducers
Hustle team:
@drewharrow
@ho2go
@arnoldb8
@everlastproductions by @rashadfloyd

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6 months ago