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The Aisle

@readtheaisle

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A new independent media publication from award-winning journalist and author Jason Del Rey. Real reporting on the AI era of commerce.

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Longtime Stratechery reader and listener, first-time talker.

It was a real treat to nerd out on all things Amazon, Walmart, e-commerce—and of course, Meta’s Muse app and the personal AI agent craze—with Ben Thompson this week.

We also discussed the life and death of Recode, the inspiration I found there, and my conviction that The Aisle will be the last job of my career.

Link to read and listen to the interview in my bio. Let me know what you think! by @readtheaisle

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17 days ago

One of the first people I told outside of my family and colleagues that I was launching @readtheaisle was Krystina Gustafson, co-founder and co-CEO of @retailclubevents.

I followed Krystina way back in her CNBC days and continued to when she led content at Shoptalk. But the main reason I wanted to give her a heads up last fall was that I saw a lot of alignment and potential collaboration opportunities between my media company and her new AI retail event franchise.

So I'm thrilled that we'll be partnering on the RetailClub AI Festival in Huntington Beach this September, where I'll be moderating onstage, interviewing executives offstage, and hosting an intimate salon dinner for retail leaders (sponsors, let's talk).

It was fun to catch up with Krystina in this interview, where I explain why this was the right time for me to take the entrepreneurial leap... and a lot more that'll show up in future clips. by @readtheaisle

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6 months ago

Four months ago I left a job I loved to start something from scratch: The Aisle.

Some days have been exhilarating. Others have been mentally and physically exhausting. That is the reality of truly betting on yourself. But I have never been more convinced this was the right move.

What has meant the most so far is seeing so many smart people across retail, e-commerce, AI, and venture support independent, original journalism at a moment when this industry is changing faster than most of us can process.

Many of you have told me you value having one place to find real signal amid the noise. That feedback keeps me going.

Grateful for everyone who has joined me on this ride so far. If you care about how AI is changing the way the world buys and sells, I would love for you to be part of The Aisle community.

🔗 Link in bio to subscribe. by @readtheaisle

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7 months ago