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Reality Run

@reality_run

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Southern California’s gear collection, born of the trails and built for the terrain of life.
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Take the long way home. Take the long way up. Take the long way back. Take the long way through. Take the long way to somewhere worth going. Our recent inspo trip to Mexico City with Aire Libre & Outward gave us a lot of clarity around where we’re headed and, maybe more importantly, how we want to get there. It’s not about building Reality Run quickly. It reinforced the value of connection. Of building authentic relationships. Of showing up in places and with people in a way that feels real. Because becoming woven into someone’s stories, routines and lives is one of the greatest compliments a brand can earn. We want to build slowly enough to listen. Intentionally enough to matter. And with enough patience to create something people feel connected to long after the run is over. There will always be a faster route. We’re good taking the long way. Photographer: @jorge.sotel.o taken in Mexico City by @reality_run
7
a month ago
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Humble(d) by Nature taken in Joshua Tree, California by @reality_run
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6 months ago
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The Arches Tee Why We Made It - We wanted a piece that felt unfinished in the best way. The Arches Tee exposes the structure behind the garment, much like the work behind the miles. It’s quiet, intentional, and built for those who don’t need their gear to explain them. Nothing loud. Nothing hidden. Just reality. taken in Joshua Tree, California by @reality_run
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6 months ago
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Reality Run in our garage band era! #trailrunning #realityrun #nirvana #willprobablygetaletterfromtheirattornies #jointhemovement taken in Seattle, Washington by @reality_run
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2 days ago
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Where it all began.. taken in Joshua Tree, California by @reality_run
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2 days ago
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On a Mission @jpmc3 crushing Kodiak 100 Miler in Big Bear, CA. Setting PR and making it look easy. Wearing the Reality Hat and our upcoming Performance Tank. taken in Big Bear Lake, California by @reality_run
16
4 days ago
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TAKE THE LONG WAY. Six months since we launched Reality Run. Some days it feels like a lifetime. Others, like we just started yesterday. One thing the last six months has reinforced: brands aren’t built overnight. They’re built slowly. Through patience, persistence, thoughtful decisions, wrong turns, lessons learned, and the people willing to believe in what you’re building before it’s fully built. There’s always pressure to move faster. Grow faster. Get bigger. But we’re learning there’s value in taking our time. Building meaningful relationships. Creating experiences people remember. Making product with intention. Staying curious about where this can go without rushing to get there. We still have a long way to go. That’s the point. TAKE THE LONG WAY taken in North County, San Diego by @reality_run
11
11 days ago
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Congrats Alex on another amazing race this weekend at Saddles 100. 4th place overall and top 10 all-time course result. Some people find ultra-running. Alex Griffin went looking for it. Based in Palm Springs, Alex runs a contracting business. He builds things for a living. Walls, foundations, structures that hold up. Then the sun drops behind the San Jacintos, and he heads into the mountains to take himself apart. That cycle. Building up, breaking down. It’s not contradiction. It’s the point. The Hundred-Mile Student Alex calls himself a student of the hundred-mile distance. Not a master. Not a conqueror. A student. He’s drawn to long efforts, difficult terrain, and what he describes as “the strange clarity that only appears once I decide not to give up.” That’s the part nobody talks about enough. The clarity doesn’t come from the training block or the taper week. It shows up at the place where quitting makes the most sense. And you choose not to. Between Endurance and Art Alex doesn’t just run. He documents. Through writing, videography, and content creation, he explores the space between endurance, art, and type-2 fun. The kind of suffering that only becomes a good story after it’s over. It’s the same instinct that drives the best trail content. Not polished highlight reels. Real moments. The ones that make you feel something because they actually happened. The Cycle Somewhere in that cycle, I’m always trying to uncover a better version of myself. That’s the thing about this sport. There’s no final version. No finish line that makes you complete. Just the next effort, the next trail, the next honest look at who you are when everything hurts and you keep moving anyway. Alex gets that. He’s not chasing a title. He’s chasing clarity. And he’s finding it the only way it ever shows up. One hundred miles at a time. That, and he’s just an amazing human! Congrats brotha!! taken in North County, San Diego by @reality_run
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12 days ago
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The art, the people, the city, the trails … CDMX 📸: @acinthemind | @jorge.sotel.o | @bandersen24 taken in Cdmx by @reality_run
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17 days ago
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Waverly Beanie - We wanted a beanie that felt classic but rooted in heritage design while made with more responsible materials. The Waverly Beanie reflects our belief that thoughtful choices and everyday wear can coexist in one simple piece. Timeless style. Considered materials. Built to be worn often #trailrunning #realityrun #running #trails #ultramarathontraining taken in North County, San Diego by @reality_run
1
23 days ago
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No straight lines. taken in North County, San Diego by @reality_run
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a month ago
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Take the long way. Not because it’s easier. Because the view changes you. Athlete: Noah Curry Photographer: Omar David taken in North County, San Diego by @reality_run
2
24 days ago
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