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Reculture

@reculture.tv

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A brand strategy studio. We help your story survive change, complexity & scale. Trusted by Delta, Lululemon, Sesame Street & more.
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🎤 Up next at CultureCon West 2026: Tame Your Imposter Syndrome: Unlock Real, Lasting Confidence with Dr. Kyle Elliott of CaffeinatedKyle.com. Adventure: How to Lead People into a Future They Don’t Trust with C.J. Casciotta of Reculture. What Neuroscience Reveals About Leading Change That Sticks with Allen Hardin of joyful. #CultureConUSA #WorkPossible #Leadership #CompanyCulture #LasVegas by @reculture.tv
🎤 CultureCon West 2026 Speaker Announcement 🎤 We’re excited to welcome C.J. Casciotta, Founder and CEO of Reculture, as a breakout speaker at CultureCon West 2026! His session is titled: “Adventure: How to Lead People into a Future They Don’t Trust” You have to announce a new strategy, technology, or direction. Slides? Check. Approved messaging? Check. Venn diagrams? You’ve got SEVEN, baby! But the harder part is giving people a reason to step into the unknown. We’ve often been told the answer is to tell a better story. But in an increasingly skeptical world, there’s a fine line between story and spin. CJ argues that most of what we call storytelling is missing one essential ingredient: adventure. Every meaningful change comes with uncertainty. There are risks to navigate, assumptions to challenge, and something worth pursuing on the other side. Great leaders don’t pretend those things don’t exist. They help people understand the journey and see the role they can play in it. In this interactive session, CJ will help attendees apply these ideas to a real challenge their organization is facing right now and begin building a narrative that can help people move forward with greater purpose, alignment, and trust. In this session, you’ll explore how to: ✅ Recognize when the story employees are experiencing no longer matches the one leaders think they’re telling. ✅ Identify the hidden myths shaping how people respond to risk, leadership, and change. ✅ Create conditions for responsible risk taking, curiosity, and initiative. ✅ Build a narrative that helps people navigate uncertainty without losing connection to shared purpose. To learn more about C.J. Casciotta and his presentation, visit: https://www.cultureconusa.org/cj-casciotta 🌴 CultureCon West 2026 📅 October 27 to 29 📍 Planet Hollywood Las Vegas #CultureConUSA #WorkPossible #Storytelling #ChangeLeadership #WorkplaceCulture by @reculture.tv
Well keep you posted! by @reculture.tv
Could Islam use a rebrand? How about Christianity? When things change cultures have a tough choice to make: what gets carried forward and what’s worth reimagining? That’s the question we explore on the latest episode of Reculture. Listen anywhere you get your podcasts. #islam #culture #branding by @reculture.tv
What’s left for humans to do??? #pixar #brandstrategy #ai #culture by @reculture.tv
“You know what’s crazy about this?” The answer has less to do with schools than you might think. This week on the Reculture Podcast (link in bio), I sat down with @ziegeran and Los Angeles School Board member @nickmelvoin to talk about education, AI, thriving, and what happens when a century-old system collides with a changing world. Full conversation wherever you get podcasts. #strategy #leadership #education #ai #culture by @reculture.tv
In the latest episode of the Reculture podcast, we sit down with poet and human rights survivor @aliciapartnoy to explore what storytelling becomes when reality itself is under threat. In 1977, Alicia was disappeared by Argentina’s military dictatorship and imprisoned inside a secret detention center known as “The Little School.” After surviving months of blindfolded captivity, psychological torture, and separation from her young daughter, she began writing poems, stories, and messages to preserve humanity, memory, and truth. Listen to the full episode to find out what happened decades after. #leaninmedia #storytelling #message #podcast by @reculture.tv
Content = stories that get our attention Artifacts = stories that live on after we’ve left the room #brand #content #storytelling #business by @reculture.tv
There is a massive difference between making content people consume and making an artifact people actually carry. If you look at the stories that are anchoring our culture right now, they all do the exact same thing. They do not just capture attention for a moment. They model behavior. They give people a blueprint for how to show up. Whether you’re leading a team, building a company, or creating things in public, that is the actual assignment. We have enough noise. We need to make things people want to keep. #creator #contentstrategy #brand #storytelling #bettermessages by @reculture.tv
Most things get watched. A few things actually move people. That’s what we’ve been chasing…meaning people can act on. Here’s a glimpse. #brandstrategy #storytelling #contentstrategy #creativeleadership #production by @reculture.tv
Don’t you miss when the internet felt like a place you actually had to navigate? You used to go online to wander around, stumble down a weird rabbit hole, and discover something you didn’t even know you were looking for. Now, we have “interest media.” The internet has turned into a massive, incredibly literal sorting facility. The algorithm already knows exactly what you like, puts you in a bucket, and runs a conveyor belt of hyper-targeted content right to your screen just to keep you sitting perfectly still. It’s incredibly efficient. But if you are trying to run a company right now, it’s also a little terrifying. With AI, this sorting facility is about to become entirely frictionless. And here is the honest truth about human nature: when everything is effortless, our default setting is to just pick whatever is closest. We choose convenience. But here is the danger for your business: convenience buys habit, it doesn’t buy loyalty. Nobody gets nostalgic for a vending machine. If your entire value proposition is just “we remove friction,” your customers will abandon you the exact second a slightly faster, slightly cheaper vending machine opens up next door. They are attached to the utility, not to you. If you want people to choose you when the algorithm is doing everything in its power to hand them the path of least resistance, you have to give them a reason. A real story. A culture they actually want to belong to. You have to give them the kind of message that makes them stop the conveyor belt and say, “Oh, wait. These are my people.” If you’re just selling a transaction, a frictionless internet is going to eat your lunch. But if you are brave enough to build a sturdy story, you give people a place to anchor. #brandstrategy #artificialintelligence #futureofbusiness #companyculture by @reculture.tv
(From the Podcast) Most leadership teams misdiagnose the friction of rapid growth. When a team feels misaligned or the culture feels “off,” the immediate instinct is to rewrite the operational strategy, overhaul the brand messaging, or launch a new internal communications initiative. But usually, the strategy isn’t the problem. The problem is that the organization has outgrown its own story. Every company has an underlying “myth”—an unwritten narrative that dictates how people behave, how they make decisions, and how they view their work. It’s the invisible architecture of your organizational culture. When a business scales, the day-to-day reality changes, but the team often keeps living inside the old myth. That gap between the old story and the new reality is where internal alignment fractures. Before introducing a new brand message or growth strategy, the real work is a bit quieter. It’s about noticing the story your people are already living inside, and gently repairing that myth so it actually fits who the company is today. #brandstrategy #companyculture #growthstrategy #internalcommunications by @reculture.tv

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