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reecekel

@reecekel

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@thesesweets 🍬
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NOT Those Sunday 8th. by @reecekel
39
8 months ago
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Nothing changes if nothing changes by @reecekel
17
25 days ago
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After months of testing, testing and……..testing, we were able to bring the healthiest sweet in THE WORLD! I am super proud to be able to say we are now stocked in @wholefoodsuk - all locations. Thank you for your belief in our product and looking forward to growing with you 💓 taken in Whole Foods Market UK by @reecekel
273
5 months ago
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3 months ago, @thesesweets didn’t exist. Tomorrow, we launch nationwide into a major premium organic grocery chain, something we originally had as a year 2 or 3 goal, not month 3. The last few months have been relentless. Building THIS alongside another business, constant travel, retail pitches, major brand activations, London Marathon training, HYROX sessions, and late nights obsessing over the details of the product. Behind the scenes has been months of formulation rounds, packaging iterations, supplier calls, and third-party lab testing to create what we genuinely believe is one of the most science-led sweets in the world (fact check us). <1g sugar per pack. No sugar alcohols. No artificial sweeteners or colours. High fibre. Independently lab tested. Thousands of packs sold already. Stocked in Soho House, Soho Broadwick, and premium independents across the UK. We even placed our second major production order within 2 months despite huge MOQs. To everyone that’s shared, liked, purchased, reposted, supported, or simply followed the journey so far - thank you. Big partnerships for 2026 are already in motion. We’re only just getting started. THESE not those. 🎯🍬 by @reecekel
126
5 months ago
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Lovely day for it @londonmarathon taken in London, United Kingdom by @reecekel
160
5 months ago
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Already written taken in Los Angeles, California by @reecekel
40
6 months ago
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THESE. Not those Now live taken in London, England by @reecekel
66
8 months ago
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THESE took longer. On purpose. • 10 rounds of formulation & taste testing • 20 rounds of packaging design • 8 logo designs • 3 rounds of third-party lab testing • Multiple website builds Why? Because THESE isn’t “low sugar with caveats.” THESE will be the UK’s first ultra-low sugar sweet with less than 1g of sugar per packet. No sugar alcohols. No artificial sweeteners. No artificial flavours. Just sweets, rebuilt properly. Transparent formulation. Independent testing. Launching soon 🍬 by @reecekel
57
9 months ago
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12 months of applied food science. Iterative formulation. Stability testing. Taste optimisation. Packaging development. This is THESE — The UK’s (and worlds first) ultra low sugar sweets (less than 1g sugar per pack) with no artificial ingredients,no sugar alcohols, and no artificial sweeteners. Instead of masking sugar with loopholes, we engineered a genuinely low-sugar formulation that still delivers on taste. Every batch is third-party tested by Eurofins and MS Laboratories for full transparency, because claims should be measurable, not subjective. Science first. Taste second to none. Launching soon. If you’ve already tasted THESE, you already know. Lock in for the future of sweets @thesesweets by @reecekel
123
9 months ago
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Overtime by @reecekel
27
2 years ago
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Middle of the desert 🛸 taken in Joshua Tree, California by @reecekel
6
3 years ago
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Yosemite & LA 🏔️📈 taken in Yosemite Valley by @reecekel
9
4 years ago
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