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Reece Selvadorai

@reeceselvadorai

454
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🎬 Director & Executive Producer
📩 reece@gradeaproductions.co.uk
Owner @gradeaprod / @gradeaart
Mentor
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NEVER BEEN SCARED @nativejames × @bigfris This one's special. Watching two of my brothers come together and create something that genuinely pushes boundaries is what it's all about. Native James has always carved his own lane, and Frisco is a certified legend any riddim any flow! Nu-metal × Grime A&R Selva back at it again 🤣 Massive respect to both artists for trusting the vision and continuing to push the culture forward. These are the collaborations we need more of. Big up everyone behind the scenes who helped bring this one to life. Proud to have directed it. Love to the team always ❤️ PRODUCTION // @gradeaprod DIRECTOR // @reeceselvadorai PRODUCER // @ttommason DOP // @michaelrichardjohnson 1ST AC // @benjaminxmarlow GAFFER // @metalcraft_studios ART DIR // @megan.madethat PHOTOGRAPHER // @flossmoments RUNNER // @peachbops RUNNER // @b.wh27 taken in London, United Kingdom by @reeceselvadorai
15
4 days ago
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@sigma Back 2 Life Ft Soul2Soul @capolee @11livcampbell11 @zimma.uk ️ From the moment I heard the track, I knew this was going to be legendary both sonically and visually. It's been an unreal campaign to be creatively involved in this year... we're not done yet. COUNTRY GREEZE I love seeing artists from different worlds come together and create something that just works. That's where the magic happens. And having Jazzie B in the visual? That was the icing on the cake. Brings generations together through music. Massive love to the Sigma team for always pushing the boundaries with both the sound and the visuals. They're never afraid to try something different, and that's exactly why it's always a pleasure to be part of the journey. Love to the team ❤️ Production @gradeaprod DIRECTOR // @reeceselvadorai PRODUCER // @ttommason DOP // @michaelrichardjohnson 1st AC // @christianhasacamera GAFFER // @arthurzolalighting @gradeaart ART DIR // @megan.madethat PHOTOGRAPHER // @leodays RUNNER // @haarisqadri @sigma @jazziebobe @capolee @11livcampbell11 @zimma.uk taken in Camden Market,London by @reeceselvadorai
4
14 days ago
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Q3... WE'RE HERE. 🚀 Got some exciting work on the way and I can't wait to start sharing it. Q2 I've been mentoring, creating, creative producing activations and pop-ups, executive producing, managing artists... but one thing's become really clear. Directing is where my heart's at. Getting back into that creative space has made this moment feel even more valuable. I've got a whole new appreciation for the process, and I'm genuinely falling back in love with creating. If you know me and my journey over the last couple of years, you'll know I've been in the TRENCHES. But every challenge has shaped me, taught me something, and made me appreciate where I am today. I'm excited for what's next. New projects. New journeys. Working with incredible creatives, discovering fresh talent, and continuing to push myself. Sometimes you're so focused on what's next that you forget to stop and appreciate what you've already achieved. I'm genuinely living a dream, and I don't take that for granted. I'm back. I'M BACK. Here's to creating more, inspiring more people, backing the next generation of creatives, and enjoying every part of the process. Q3... let's be having you. Love to Family & Friends taken in London, United Kingdom by @reeceselvadorai
33
16 days ago
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FOMO VOL. 2 🔥 @fo_motion This one was special. FOMO x BBK wasn't just a pop-up and activation, it was an experience. Me and Frisco created FOMO with one goal: to make every pop-up feel different, immersive, and bring people together through culture, creativity, and community. This edition celebrated the brand-new Boy Better Know Tees, designed by Frisco. We had to make sure the setting matched the vision. Big up @weareforevergood The space, the artwork, the classic cars... everything came together. What went down? - Boy Better Know merch stand - One-of-one sprayed bags - A full-size lift installation (yes... an actual lift!) - CCTV wall – you're always being watched - DJ booth wrapped in legendary lyrics - Old-school games - TVs playing original freestyles - One-off art pieces 📸 Every corner of the venue was built for a moment, a memory, and a picture. This wasn't just another event. This was a statement. FOMO is about creating moments people remember. Culture. Creativity. Community. Huge love to everyone who played a part in making this happen. And big up my bro @bigfris we're building something special. I'll call that 2 for 2... FOMO... we go again. 🚀 Art team and legends ❤️ @GradeAArt @megan.madethat @demirowland1 @rossdyer_ @zawadzkiphotography_ @rebel_ute @ttommason taken in ForeverGood by @reeceselvadorai
22
a month ago
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@sigma x @dutchandgraft x @professorgreen NEED U NOW Call me A&R Selva from now on 😂 While directing the video, Green calls me for a catch up "Pro im in North London with the guys come get a cameo and say hello". Pro Green arrives next thing you know “you wanna jump on the track?” 30 mins later Sigma set up a make shift studio in the pub, Green has written an verse, I’m rewriting scenes in the corner of the pub trying to keep up with the madness. 8 hours deep in a pub campaign shoot leaning into the Dutch & Graft personalities to create what we needed. Fun day. Big energy. Connect the dots. Let talented people cook. And always be ready to change the plan. Big up everyone involved ❤️ PRODUCTION // @gradeaprod DIRECTOR // @reeceselvadorai PRODUCER // @ttommason DOP // @_benjob_ GAFFER // @arthurzolalighting 1ST AC // @stephofilms PHOTOGRAPHER // @camerondickson RUNNER // @liam.m_media EDIT // @reeceselvadorai COLOURIST // @carlmatthews_dp @sigma @dutchandgraft @professorgreen taken in London, United Kingdom by @reeceselvadorai
13
2 months ago
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@professorgreen wrote this verse in less than an hour 🧡 NEED YOU NOW OUT TOMORROW @sigma @dutchandgraft (The Manor) @professorgreen by @reeceselvadorai
123
2 months ago
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@kingpmoney x @whineymusic x @imladyleshurr Burning No risk assessment needed 🔥 New work with @kingpmoney and @whineymusic on there new music always a pleasure to collaborate with. More to come. LABEL // @hospitalrecords LOCATION // @metalcraft_studios DIRECTOR // @Reeceselvadorai EP // @_correlli PRODUCER // @ttommason DOP // @benjob GAFFER // @dylansschultz AC // @stephofilms ART DIRECTOR // @megan_a_j HMUA //@chloerosemakeupartist RUNNER // @tomraitt1 PHOTOGRAPHER // @timmyajayi_ EDIT // @gradeaprod VFX // @isa_esenbeck COLOURIST // @trevorconej taken in London, United Kingdom by @reeceselvadorai
7
3 months ago
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30 years of @moboawards 2026 Had the pleasure of leading the creative and producing the official backstage photography up in Manchester last month. From legends to rising stars, labels, artists, managers and whole teams ive worked with from across the years all in one room was special to see. last year I was celebrating with an artist I managed this year I was behind the scenes helping bring it all together Big love to everyone involved, and shoutout to the @megan.madethat @ttommason @gradeaart putting everything they’ve learned into action. Production design @megan_a_j @megan.madethat Producer @reeceselvadorai Art assistant @ttommason Photographer @zek.snaps Assistant @blairs_cornershop Gaffer @duanejayonline taken in Manchester, United Kingdom by @reeceselvadorai
41
3 months ago
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@sigma x @danny_byrd x @kuruptfm x @nattyd93 x @klaudiakeziah LEGENDARY STATUS Kick starting an exciting campaign with the brothers SIGMA a pleasure to Direct and lead the creative for the visuals. What a line up! Love to the team PRODUCTION // @gradeaprod DIRECTOR // @reeceselvadorai EP // @_correlli PRODUCER // @ttommason DOP // @carlmatthews_dp AC // @adamcadyfilms GAFFER // @louis.gaffer SOUND OP // @roshanadvesound CONTENT // @martell.txv PHOTOGRAPHER // @cameronadickson EDIT // @gradeaprod COLOUR // @colourbycarl SIGMA // @cam_j_edwards SIGMA // @joe_lenzie KURUPT FM // @danny_rankin KURUPT FM // @seapa220 KURUPT FM // @hugob0ssman KURUPT FM // @steve_stamp VOCALIST // @nattyd93 VOCALIST // @klaudiakeziah PRODUCER // @danny_byrd by @reeceselvadorai
20
3 months ago
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@thisislalamusic x @marnzmalone Winners January in Dubai 🇦🇪 Back to back shooting across the city over 3 days. What winners do. Fun one with a small team 💪🏽🔥 Production @gradeaprod Label @lovemusicglobal_official Commisioner @mikemirza1 Producer @_correlli Director @reeceselvadorai DOP @carlmatthews_dp AC @kokofilms.ae Gaffer @kokofilms.ae Edit @visualsbyta taken in Dubai, United Arab Emirates by @reeceselvadorai
10
3 months ago
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BOSS STRESS Q1 I’ve been a little quieter, more calculated, moving with intention. Directing, building, travelling, creating and managing… it’s been a full on quarter of real work. Not everything posted, but foundations laid. The comeback - Real. The work - Strong. The crews - Elite. Grateful for every project, every lesson, every challenge. All of it makes me a better creative and a better person. if anyone knows a good stylist and someone who can reverse aging 📲 taken in London, United Kingdom by @reeceselvadorai
20
4 months ago
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From the mud to @double.s.official Kicked off 2026 correct! Teamed up with my bro to make sure he’s starting in full force! From one of the UK’s biggest collectives, legendary Marvell Crew from the mid-2000s, You KNOW it’s FARDALINI time! 🔥 A lot more 🔥 is coming your way this year. Big moves. Big vibes. Big energy. Big up the crew making this happen 💪🏽 Production @gradeaprod Director @reeceselvadorai DOP @michaelrichardjohnson Art @gradeaart Art director @megan_a_j Build @rossdyer_ Photographer @cameronadickson Content @martell.txv @drkaye by @reeceselvadorai
3
4 months ago
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