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For founders obsessed building brandsšŸ§‘ā€šŸ’»
MENA’s first DTC Growth PodcastšŸ‡¦šŸ‡Ŗ
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If your customers aren’t coming back, stop blaming your marketing.

Before you spend more on customer acquisition, ask yourself one question:

Why didn’t the first customer return?

That answer will tell you a lot more about your business than your ROAS ever will.

#commercecouch #consumerbrands #customerretention #retentionmarketing #brandbuilding
1
4 days ago
Your first hire says a lot about how you plan to grow.

When One Shot(@oneshot.me )launched, they didn’t start with a marketer.

They started with someone whose job was to be out in the community, meet people, listen, and build real relationships.

Sometimes the best growth strategy is getting closer to the right ones.

#commercecouch #oneshot #communityledgrowth #consumerbrands #brandbuilding
0
6 days ago
ā€œIf I can just get this product to market, everything else will fall into place.ā€

That’s one of the biggest lies founders tell themselves.

Today, almost anyone can launch a brand. The barriers to entry have never been lower.

But building something people remember, trust, and keep coming back to?

That’s the part no one talks about.

Watch the full conversation. Link in bio.

#commercecouch #consumerbrands #brandbuilding #d2c #founderinsights
0
11 days ago
Five years changed the entire fitness market.

Markets usually move before founders do.

The habits were already changing. Abdulkader(@alamaa ) simply paid attention to where people were spending more time, money, and energy.

That shift eventually became the opportunity behind Oneshot

Full episode is live. Link in bio.

#commercecouch #consumerbrands #consumerbehavior #middleeastbusiness #brandbuilding founderinsights
2
12 days ago
Getting someone to try your product is one thing.

Getting them to come back is a completely different game.

In this episode, Abdulkader, CEO of Oneshot, shares the frameworks behind building a consumer brand that lasts, from product validation to retention, community-led growth, and scaling in a competitive market.

Episode is live. Link in bio.

#commercecouch #consumerbrands #brandbuilding #customerretention
3
13 days ago
A cult brand starts when customers feel like insiders.

Not just buyers but insiders.

That’s when they start recommending you, gifting you, and proudly saying, ā€œI knew this brand first.ā€

Full conversation. Link in bio.

#commercecouch #brandbuilding #communitybuilding #dtc #founder
3
15 days ago
Design was never ā€œnot a real job.ā€

AI can generate options.

But taste, context, culture, and emotional understanding still need a human.

Full conversation with Raghad Murad. Link in bio.

#commercecouch #design #ai #creativebusiness #brandbuilding
7
16 days ago
Not everyone can buy your biggest product.

Give them another way to be part of your brand.

Sometimes a mug, sticker, or keychain creates a customer long before they can afford the artwork.

Full conversation. Link in bio.

#commercecouch #brandbuilding #creativebusiness #design #founder
7
18 days ago
The best product ideas don’t come out of nowhere.

They already exist in the stories, sayings, and moments people live every day.

The job is simply noticing them.

Full conversation. Link in bio.

#commercecouch #productdesign #brandbuilding #design #founder
0
18 days ago
When words are limited, art becomes a language of its own.

For many Palestinian artists, visual expression has long been a way to communicate emotions that can’t always be said openly.

In this conversation, Raghad Murad(@raghaddmurad ) shares why Palestinian art is often seen through a political lens, while reminding us that it’s equally an expression of beauty, culture, and identity.

Watch the full conversation. Link in bio.

#commercecouch #waggish #palestinianart #brandbuilding #design
6
19 days ago
What does it take to build a brand people genuinely connect with?

Tomorrow, we’re joined by Raghad Murad, founder of Waggish.

From turning everyday Arab culture into products people love, to building a creative business through consistency, community, and organic growth. This is one of those conversations you don’t want to miss.

Episode drops tomorrow. Stay tuned.

#commercecouch #waggish #brandbuilding #creativebusiness #founder
37
20 days ago
What happens to your business when you can’t show up tomorrow?

Most founders never think about it...

Until something forces them to.

For Omar, that moment changed everything.

He realized his business couldn’t exist without him.

So instead of building another business, he decided to build a brand.

That’s how Magana started.

If your business depends on you every single day, you’ll want to hear this story.

Watch the full conversation. Link in bio.

#commercecouch #menaentrepreneurship #brandbuildingindubai #founderjourney #stratupmiddleeast
1
21 days ago
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