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Great brands don’t happen by playing it safe. 🦖

When creating the @mightyplumbingandheating brand, the goal was to bring the idea of “mighty” to life in a way that customers would instantly remember. That’s why Visual Brand Strategist Phil Newell and the team leaned into a bold dinosaur character with an oversized wrench to create a brand customers wouldn’t soon forget.

New branding can feel unfamiliar at first, but that’s often part of creating something truly unique. The ideas that feel the most unexpected at first are often the ones that leave the biggest impression. #branding #brandstrategy #smallbusinessbranding #kickchargecreative
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2 days ago
Most businesses are driving around one of their biggest marketing opportunities every single day.

Business owners invest heavily in websites, digital ads, and lead generation, yet many overlook the vehicles their teams use daily. A professionally branded vehicle can create thousands of impressions every week while building trust and recognition in the communities you serve.

Whether you're a contractor, electrician, plumber, HVAC company, landscaper, or fleet owner, your vehicles are often the first impression potential customers have of your business.

The question isn't whether people see your vehicles.
The question is whether they'll remember your brand when they do.

#ContractorMarketing #FleetGraphics #BusinessBranding #MobileAdvertising #ConstructionMarketing
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3 days ago
The logo you pay the least for can become one of the most expensive mistakes your business can make. 👀

A logo isn’t just a graphic—it’s the foundation of your brand. If it’s not created properly or you don’t have full ownership rights, you could end up paying to replace everything from truck wraps and uniforms to business cards and signage.

Investing in your brand the right way from the start can save you time, money and headaches down the road. #branding #smallbusiness #businesstips #brandstrategy #kickchargecreative
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3 days ago
Behind 30 years of memorable KickCharge brands is a creative partnership more than 20 years in the making. ⚡️

Dan Antonelli sits down with Creative Director Jeff Devey to look back on their early days working together, how their creative process has evolved and why nostalgia can be such a powerful branding tool. They also revisit some of the standout brands they have helped bring to life together, including Timo’s and Goettl.

Watch the full conversation to see what happens when great creative chemistry stands the test of time. Link in bio.

#kickchargecreative #branding #getthespark #brandednotblanded #rebrand #marketingagency
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5 days ago
Great design is about finding the right balance.

For this concept, Jesse explored how to merge two ideas into one recognizable mark, without letting one visual overpower the other. The goal isn’t just to combine elements, but to create something that feels intentional and instantly communicates the brand.

Small refinements, structure and color choices can make all the difference in turning a concept into a memorable identity. #kickchargecreative #branding #brandednotblanded #marketing
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6 days ago
One thing the KickCharge team hears often is this: “We wish we’d rebranded sooner.” We get it—jumping into a rebrand can be a difficult decision, especially if you’re already successful. But if a new look could spark even more growth, why wait? #kickchargecreative #getthespark #marketing #branding #marketingagency #podcast
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8 days ago
It's easy to get caught up in the workday and let the stress get a little out of control. Take a quick break and let the sounds of the KickCharge office spark your zen. 😌 #ASMR #kickchargecreative #getthespark #brandednotblanded #digitalmarketing
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8 days ago
Why do homeowners remember some home service companies while others get lost in the crowd? In this episode of @profitandgrit, @danantonelli_kickcharge shares why memorable branding is one of the biggest competitive advantages a trades business can have. From the impact of truck wraps and branded photography to lowering customer acquisition costs and earning trust before a homeowner ever searches online, this conversation is packed with practical insights for HVAC, plumbing, electrical and multi-trade business owners looking to stand out in a crowded market. Link in bio.

#kickchargecreative #getthespark #profitandgrit #podcast #branding #marketing #digitalmarketing #marketingagency #rebrand
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10 days ago
A logo isn’t just about looking good—it’s about communicating the right message.

When exploring concepts for DocuSeal, Jesse looked beyond the visuals and considered the story each option told. While multiple directions had potential, the strongest choice was the one that best connected the design back to what DocuSeal actually does.

The best brands aren’t built on aesthetics alone. Every detail should have a purpose. #kickchargecreative #getthespark #brandednotblanded #rebrand #branding #digitalmarketing #marketingagency
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13 days ago
Search engines reward content that is written with expertise and is SEO-friendly. Pritpal Aujla, VP of Digital Fulfillment, gives an important reminder: Don’t write for other experts—write for potential customers that are searching for you! #kickchargecreative #rebranding #brandednotblanded #getthespark #webinar #webdesign #digitalmarketing
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15 days ago
Between strategy, trade shows and enhancing culture, there are a ton of things our team needs to meet about—but none more important than this. 👀🍴 #kickchargecreative #getthespark #brandednotblanded #rebrand #branding #digitalmarketing #marketingagency
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15 days ago
When someone asks for web design, we’re always ready to crawl into action ... just maybe not for THAT kind of web ... 🕷️💻

At KickCharge, we build websites and digital marketing strategies that help businesses get found, stand out and catch the right customers online. #kickchargecreative #webdesign #digitalmarketing #brandednotblanded #marketingagency
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17 days ago
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