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On Board Experiential

@obexp

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Hello, we’re OBE.
We are a global experience-led agency.
Offices: LA, LDN, NYC, SF
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A peek inside the “No Cup Like It” installation at the @starbucksreserve_newyork. When one of the world's biggest sporting moments came to New York City, Starbucks created a destination where fans could gather before the match, celebrate after the final whistle, and share the experience in between. From a giant Bearista™ to 48 captain-inspired cup sleeves, every detail was designed to turn a coffeehouse visit into something worth capturing. #StarbucksReserve #EmpireStateBuilding #WorldCup #ExperientialMarketing #BrandExperience #EnvironmentalDesign #CoffeeCulture #OBE
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18 days ago
Inside the Starbucks Coffeehouse at Coachella. A space designed to move with the moment.
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3 months ago
“Hey @meta, take a video of this HIIT class.” During football’s biggest weekend, we created space for creators to move, connect, and capture the moment alongside Pro athletes. From a high-energy HIIT class to a community-led 5K meetup, Oakley Meta powered hands-free capture across moments rooted in real movement and shared experience. Real energy. Real community. Product showing up inside the culture, not around it. Photos: @sprintstep #MetaPartner #OakleyMetaPartner #OakleyMeta #CreatorCulture #CreatorCommunity #InMotion #BigGame #OBEWork #OBE @meta
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3 months ago
More of this in 2026 please. 5,000 women lit up London for an After Dark Tour like no other. We designed an energized course to keep her motivated, supported, and unstoppable. #NikeAfterDark #NikeAfterDarkTour #NikeLondon #NikePartner #NikeAgency #OBEWork #OBELondon #NikeRunning
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6 months ago
From Sydney to London, the Nike After Dark Tour championed women runners worldwide with 10Ks and half marathons in seven major cities last year. For the last stop in London, Nike tapped long-time partner OBE to bring their vision to life. #NikeAfterDark #NikeAfterDarkTour #NikeLondon #NikePartner #NikeAgency #OBEWork #OBELondon #NikeRunning
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6 months ago
When the skyline fades, the city flies — Race 212 lifts off from East River Heliport at sunset on 10.31. Registration opens 10.13 at 10am ET. Learn more @nikenyc
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9 months ago
When the sun went down, Chicago showed up.
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9 months ago
“We love that the Minnesota Vikings really care about their community involvement.” - Newcastle Coach @vikings_afc We love our clients and the experiences we get to create alongside them. Partnering with the @vikings and @nflflag to bring the game to new communities is what it’s all about: purpose-driven work that inspires connection, joy, and pride on both sides of the field. #OBELondon #OBEWork #MinnesotaVikings #NewcastleFlagLeague #NFLFlag #FlagFootball #Flag #YouthSports
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10 months ago
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10 months ago
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10 months ago
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10 months ago
Emotional investment isn’t a soft skill—it’s a strategy. In our latest edition of #PearlsOfWisdom, OBE's Megan Schafer shares how emotional investment fuels leadership, growth, and lasting career satisfaction. 🔗 Link in bio. #Leadership #CareerGrowth #MarketingStrategy #WomenInLeadership #ExperienceDesign #EventMarketing #OBE30YearsBold #OBEWork
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10 months ago
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