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Reem Hassan

@reem7sn

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creating at @matterbrews
@sca_egypt

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Proud to be the first Egyptian Certified WCE Sensory Judge✨🏆 ☕️

Couldn’t have done it without the amazing WCE Reps @michaelmcparis @ljura @katarzyna_zyzalo and ofcourse @kemalrisyad, @darj_barista_sonam, @jefferson.olivas85 and @pddisuanco who’s performances were super smooth and made the assessment all the more better✨

See you at World of Coffee Athens 🌎 by @reem7sn

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4 years ago

THE CURATION SEASON 11 EPISODE 130: REEM HASSAN

Thursday 7PM EGYPT | 8PM KSA | 9PM UAE | 5PM UK

Every New Year brings new habits and one of ours is to add a little more matcha to our lives! The health benefits are science backed but the issue is finding a good source of delicious matcha. For the first episode of the year we bring you @reem7sn the former country manager of @sevenfortunes UAE and now the Matcha Queen and founder of @matterbrews 🍵 A post-modern matcha concept. We cover everything from Reem’s coffee and matcha order, working with family, moving back to Cairo 6 months ago to transform the matcha scene in the city, and of course “What’s in your bag?”. Stay tuned this episode is for the entrepreneurs, coffee lovers, matcha fanatics and anyone who wants to take a risk but ain’t sure how or where to start!

Subscribe on YouTube for the full video episode and listen wherever you get your podcasts 🎧🤎☕️🎙️ #thecurationpod #podcasts #mattermatcha #sevenfortunes by @reem7sn

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2 years ago

Grateful beyond words for the incredible honor of welcoming the esteemed Minister of Tourism and Assistant Minister of Tourism and Antiquities at the Egypt Brewers Cup. It’s a privilege to have them witness the culmination of dedication and passion in our championship. Heartfelt thanks for recognizing and supporting the vibrant world of coffee in Egypt. Your presence adds immeasurable value to our shared journey, and we’re thrilled to have shared our passion with you. Here’s to fostering a deeper appreciation for the excellence in every cup. #BrewersCup taken in Cairo, Egypt by @reem7sn

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3 years ago

Rest in peace snoopy 💔🪽🪽 01/01/2013 - 11/01/2026 by @reem7sn

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9 months ago

matter 🤍 by @reem7sn

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10 months ago

✨ by @reem7sn

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a year ago

We’re thrilled to announce that @reem7sn founder of @matterbrews is joining us as a speaker at Egypt Coffee Festival!

With a deep passion for both matcha and coffee, Reem brings a unique vision and energy to the specialty drink scene.

Don’t miss her session. taken in District 5 by @reem7sn

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a year ago

With the queen of podcasts 🎙️ @nourhassan @thecurationconpodcast by @reem7sn

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a year ago

With five years of expertise in the UAE coffee industry, Reem Hassan is a renowned coffee professional, holding esteemed titles such as Q Grader, AST Sensory, and International Certified Judge. Her dedication to coffee quality, taste, and aroma has positioned her as a leader in the specialty coffee scene.

In March 2022, she founded SCA Egypt, a non-profit organization committed to elevating Egypt’s coffee industry through championships, education, and community-building. Her mission? Empowering local coffee professionals and fostering a thriving specialty coffee culture.

Beyond coffee, Reem’s passion for sensory experiences led her to launch Matter Matcha House in 2024, a space where matcha culture meets modern innovation. With a vision to blend the worlds of coffee and matcha, she is redefining specialty beverages for a new generation.

Register now to attend SHE CAN 2025: Link in Bio.

#SCAEgypt #MatterMatchaHouse #SpecialtyCoffee #CoffeeCulture #MatchaLovers #CoffeeEntrepreneur #SensoryExpert #F&BInnovation #EgyptCoffeeScene by @reem7sn

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2 years ago

Thank you, SCA Switzerland, for the honor of inviting me as a judge at the incredible Swiss Coffee Festival and Championship! Congratulations to all the competitors for your dedication and skill, and a huge shoutout to the amazing judges and volunteers for making it all possible. Excited to see what’s next for the Swiss coffee community! ☕🇨🇭 @sca_switzerland @gloria_pedroza #SwissCoffeeFestival #SCAJudging #coffeecommunity taken in Zürich, Switzerland by @reem7sn

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2 years ago

❣️❣️❣️ by @reem7sn

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2 years ago

in touch but out of reach taken in Bali, Indonesia by @reem7sn

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2 years ago