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Reese Fernandez-Ruiz

@reesefernandez

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Entrep of sustainable fashion brand @rags2richesinc
Biz Builder & CFO @aluyanfoodgroup @tarafilipinodiner
Spreadsheets Geek
Public Speaker

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I did not belong in fashion. Here’s how I faked (and faith-ed) it til I made it (and still making it!) 😅 by @reesefernandez

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9 months ago

The reel intro before this got a lot of DMs from many of you! So here’s another intro with more feelings and details (swipe through!) ☺️

Hi, I’m Reese! I’ll be dropping spreadsheets templates that I use, life hacks, business lessons you won’t read anywhere else, and a few memes in between.

I told myself that this 2025 is going to be a year of gratitude and giving. And this is one way of actualizing that! So happy to hear from many of you here and excited to contribute to your space in the internet that brings joy and unintimidating lessons to help make your life and work better, more meaningful, more intentional. 💜 by @reesefernandez

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2 years ago

Hello! I’m Reese, I’m the president & co-founder of R2R (@rags2richesinc ), serial business builder, spreadsheets geek, strategic finance consultant, public speaker, wife, and mom of two.

It may seem like I have done a lot and could do a lot and while those are true, it took a while and a lot of lessons learned the hard way.

I’m making it a mission to share the spreadsheets and templates I made that helped me the most, business lessons I have learned that you won’t read anywhere else, life hacks, and a few memes in between.

I want to contribute to your space in the internet that brings joy and unintimidating lessons to help make your life and work better, more meaningful, more intentional.💖💖💖 by @reesefernandez

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2 years ago

For more than a decade, I was hyperfocused on @rags2richesinc until we got to stability. When we did, I started more businesses. When I look at all of them now, they all look different from each other. But I am very clear about what brings everything I do together 😍

@minsanstudioph by @reesefernandez

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2 days ago

Happy Happy Birthday @markruiz !!! 💖 So grateful for your life, love, purpose, hopes, and dreams. But I’m even more grateful for the small moments of you holding my hand often, hugging and kissing our kids, and singing mildly embarrassing songs that you “compose” extemporaneously and also happen to be so darn catchy!

These small moments are our gasps of air as we swim through the many things we got ourselves into 😅 But there is no one I would rather be swimming with but you!

And while the last photo only shows the two of us (anniversary post yarn?), we are surrounded and supported by many. This is the community built in no small part because of your inspiration, love, and unwavering hope. 🥰 by @reesefernandez

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16 days ago

Mga suki, our palengke is officially open! 📣

Here’s a quick booth tour of our fresh picks for @purveyrfair 🌶️🍑🍋🍌🥭 Catch us tomorrow for Day 2!

🗓️ September 12 to 13, 2026
🕙 11 AM to 9 PM
📍 World Trade Center Tent, Pasay City
#️⃣ Booth 12

#IntentionalInEverything taken in World Trade Center Metro Manila by @reesefernandez

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20 days ago

My stories are filled with my #Pilates progress reports 😅 Quite proud of myself for keeping this habit going for 3 years now.

Not gatekeeping @mouvfitnesshub and @pilateswithcoachl ! taken in Regis Center by @reesefernandez

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22 days ago

Inconvenient truths I learned this year thanks to my @biovitalis.ph sessions and treatments 😭 by @reesefernandez

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a month ago

Get carsick with me as I talk about our 100+ year vision for @rags2richesinc 😅 I didn’t get into why there are only a few companies that are 100 years and above (just look at the past 100 years and take a wild guess 🥲).

This is our goal not because of vanity, but because it forces us to think, plan, and do things for the long term. It puts everything we do in perspective and reminds us that our decisions today build the future we want to live in. by @reesefernandez

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a month ago

from bar-hopping to @biovitalis.ph 😅 by @reesefernandez

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2 months ago

Kinda chic to use trends for personal reflection 😍 by @reesefernandez

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2 months ago

SARI-SARI AT SALU-SALO
by @rags2richesinc 🪅

Always a fun time with the @rags2richesinc team! Thank you miss @reesefernandez and R2R team for having me!! And congratulations on bagging the award for Best Campaign at Artefino 2026!

With @chloiegeneral & @miss_katethegreat
Make up by @vhio.villarica
Creative Direction: @tippissi
Set and Wardrobe Team: @dars.juson, William Ang, Ana Liza Millan, Diane Pelias
Marketing and Content Team: @reesefernandez, @audreyferriol, @cataesperon, @caramiaalegre Design Lead and Bag Designer: @christian.cera
Apparel Designer: Tippi Sy
Design Associate: @dars.juson taken in Manila, Philippines by @reesefernandez

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2 months ago