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David Rager

@regard

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Creative Director 🌔 @nasa / 👨🏼‍🎨 davidrager.co & @wknds / 🎸 @massagetheband / opinions my own.
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Outside of designing things, like record covers, sometime I get to make records. I play bass in @massagetheband. We’re friends, and now all parents, and we get together usually once a week for an hour or two, play old songs, work on new stuff and get a late dinner. Over the last decade we’ve managed to write enough music for 2 full lengths and an ep. Today we announced our third full length “Coaster” and I couldn’t be more proud of this one. Cover art is by @gabrielleferrer who also sings on our first single “Daffy Duck”, which was released today. Check the @massagetheband to see it and follow along as we release new music before the full album comes out in October. Thanks @mtstmtn , @prefect.records & @bobo_integral for liking what we do enough to make it available worldwide. by @regard
6
a year ago
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New site’s up! A much needed refresh after my old site died last year. I’ve added a couple of dozen case studies, spanning the last 2 decades of my work and a couple of hundred images of work and bts. Check out davidrager.co or my link in profile. by @regard
8
a year ago
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by @regard
6
3 years ago
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@bloombergbusiness returns as the Official Media Partner of the @artistandthemachine Summit in Los Angeles this December. In New York, Bloomberg’s Christina Ruffini joined NASA’s @regard on stage, while @mchafkin sat down with @m.a.t.t.z.i.e.n to talk about all things creativity and slop. They’ll be back in LA – sessions soon to be revealed. Apply to attend while space remains, link in bio. by @regard
5
19 days ago
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A few months ago someone I didn't know messaged asking if I'd speak at a design conference on an island in Croatia. Of course I said yes before they realized they'd just asked a government employee to fill one of the limited # of spots. I work for a federal agency. Our marketing budget is $0. What could I possibly share with 200 brand leaders? It turns out that: zero gravity indicators, plasma blackouts, and what heroic vulnerability looks like was the right track. Thank you #Paradigms2026 for being so welcoming, @frontify for keeping it going 5 years strong, and to every speaker and staff who made it an unforgettable couple of days 🚀 by @regard
25
a month ago
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Of all the Creative Directors we’ve spoken to on this podcast, our latest guest on Breed Presents David Rager still manages to stand out. Well, you tend to when you’re creative directing NASA.   Perhaps his most momentous decision has been the reintroduction of the stylized logotype popularly known as the Worm, which is now used alongside the equally iconic insignia, known as the Meatball.   David arrived at NASA from a role with the Jet Propulsion Laboratory. Prior to that, he worked for Disney, the New Museum in New York, and the Museum of Contemporary Art in Los Angeles. He’s also the co-founder, with wife Cheri Messerli, of US/French design studio Weekends. And, if he has any spare time, he plays in a band, Massage.   You can listen to the episode wherever you like to get your podcasts, including Spotify. We’ve put the link in our bio. @regard @nasa #breedpresentsthepodcast #breedpresents #crestivepodcast #creativeconversation #nasa #creativedirector by @regard
14
3 months ago
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You may not have guessed that @nasa has a Creative Director. But as @regard made clear in conversation with Christina Ruffini from @bloombergbusiness, the role is central to how one of the world’s most trusted institutions communicates discovery, science, and imagination. A Brand Built on Truth: NASA in the Generative Era - a session from the Main Stage at our AI & Creativity Summit in New York, live now on @bloombergbusiness. by @regard
6
4 months ago
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Made a thing. Then they made it big in the big 🍎 by @regard
4
6 months ago
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From space to storytelling, our next guest brings a rare view into how design moves people, systems, and culture. @regard is a visionary creative executive and strategic design leader with two decades of experience, most recently as Creative Director at @nasa Headquarters, where he manages the ($22B value) NASA brand. David leverages design to drive organizational transformation, optimize operations and deliver measurable impact across diverse sectors including government (JPL, NASA), entertainment (Disney+, Disney Digital Network - reaching an audience of over 1B), and cultural institutions (MoCA, New Museum). David takes the stage at our AI & Creativity Summit in NY in just two weeks. by @regard
0
6 months ago
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taken in The Art Institute of Chicago by @regard
6
7 months ago
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by @regard
0
a year ago
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It’s been awhile since I made a music video, and this is the first time making one my own band. Daffy Duck by @massagetheband , source footage from early 1900s / internet archive. by @regard
2
a year ago
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