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Regular Practice

@regularpractice

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New ideas. New approaches. Regular Practice deliver new creative directions for forward-thinking people.
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Brand for Frood.⁠ ⁠ The healthy convenience aisle has a problem. It's built around guilt: clinical packaging, preachy language, wellness as something you endure rather than enjoy. Frood was made to fix that: whole ingredients, zero UPFs, no added sugar or flavourings, and genuinely delicious meals in minutes.⁠ ⁠ Founded by Frida Redknapp, who has spent years perfecting her kitchen tricks, Frood is built around a simple idea: that removing complexity doesn't mean removing flavour. Four whole-food blends (Swedish Meatballs, Bella Bolognese, Golden Curry and Mexi Fiesta), gently dried, genuinely delicious, and now on shelves at M&S and Ocado.⁠ ⁠ The result draws on the warmth of retro food culture: bold, unpretentious, the kind of brand that feels like it's always been around. At its core sits a custom wordmark that shifts in colour across the range, leading each flavour while holding everything together.⁠ ⁠ Easy to cook. Easy to love. Impossible to walk past.⁠ ⁠ Thanks to the Frood team: Frida, Jamie, Gav, Kami, Tom, Greta, and Jess.⁠ ⁠ RP: Tess Lockhart, Megan Ricca, Chris Winter, Becca Whiteing, Ria Sarathi, Sam Saruhan, Holly Urquhart, Shawn Sawyers, Finley Shove, Maia Parsons, Liv Sinfield, Laura Little and Ollie Davidson. by @regularpractice
1
3 months ago
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Brand for Frood.⁠ ⁠ The healthy convenience aisle has a problem. It's built around guilt: clinical packaging, preachy language, wellness as something you endure rather than enjoy. Frood was made to fix that: whole ingredients, zero UPFs, no added sugar or flavourings, and genuinely delicious meals in minutes.⁠ ⁠ Founded by Frida Redknapp, who has spent years perfecting her kitchen tricks, Frood is built around a simple idea: that removing complexity doesn't mean removing flavour. Four whole-food blends (Swedish Meatballs, Bella Bolognese, Golden Curry and Mexi Fiesta), gently dried, genuinely delicious, and now on shelves at M&S and Ocado.⁠ ⁠ The result draws on the warmth of retro food culture: bold, unpretentious, the kind of brand that feels like it's always been around. At its core sits a custom wordmark that shifts in colour across the range, leading each flavour while holding everything together.⁠ ⁠ Easy to cook. Easy to love. Impossible to walk past.⁠ ⁠ Thanks to the Frood team: Frida, Jamie, Gav, Kami, Tom, Greta, and Jess.⁠ ⁠ RP: Tess Lockhart, Megan Ricca, Chris Winter, Becca Whiteing, Ria Sarathi, Sam Saruhan, Holly Urquhart, Shawn Sawyers, Finley Shove, Maia Parsons, Liv Sinfield, Laura Little and Ollie Davidson. by @regularpractice
5
3 months ago
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Brand for Frood.⁠ ⁠ The healthy convenience aisle has a problem. It's built around guilt: clinical packaging, preachy language, wellness as something you endure rather than enjoy. Frood was made to fix that: whole ingredients, zero UPFs, no added sugar or flavourings, and genuinely delicious meals in minutes.⁠ ⁠ Founded by Frida Redknapp, who has spent years perfecting her kitchen tricks, Frood is built around a simple idea: that removing complexity doesn't mean removing flavour. Four whole-food blends (Swedish Meatballs, Bella Bolognese, Golden Curry and Mexi Fiesta), gently dried, genuinely delicious, and now on shelves at M&S and Ocado.⁠ ⁠ The result draws on the warmth of retro food culture: bold, unpretentious, the kind of brand that feels like it's always been around. At its core sits a custom wordmark that shifts in colour across the range, leading each flavour while holding everything together.⁠ ⁠ Easy to cook. Easy to love. Impossible to walk past.⁠ ⁠ Thanks to the Frood team: Frida, Jamie, Gav, Kami, Tom, Greta, and Jess.⁠ ⁠ RP: Tess Lockhart, Megan Ricca, Chris Winter, Becca Whiteing, Ria Sarathi, Sam Saruhan, Holly Urquhart, Shawn Sawyers, Finley Shove, Maia Parsons, Liv Sinfield, Laura Little and Ollie Davidson. by @regularpractice
5
3 months ago
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Brand for Sablière. A new category of fine 0.0% sparkling cuvées composed for depth, tension and silken effervescence.⁠ ⁠ Non-alcoholic wine has long been a category of compromise, announcing its absence rather than earning a place at the table. Sablière was built on a different proposition: that 0.0% could be made from first principles, with the rigour of fine sparkling and none of the concessions.⁠ ⁠ Named for Madame de la Sablière, whose Paris salons united artists, thinkers and scientists, the House exists for the same purpose. To create space for conversation, culture and a new ritual of gathering.⁠ ⁠ Our work establishes a visual identity and brand world that holds the tension between mastery and mischief, luxury and restraint. So 0.0% reads not as what’s missing, but as what’s been mastered.⁠ ⁠ Thanks to Lucy, Kim and the Sablière team for the trust and collaboration.⁠ ⁠ RP: Becca Whiteing, Ryan Sargent, Chris Winter, Maia Parsons, Adrian Oxnam, Finley Shove, Tess Lockhart, Ria Sarathi, Sam Saruhan by @regularpractice
2
4 months ago
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Brand for Sablière. A new category of fine 0.0% sparkling cuvées composed for depth, tension and silken effervescence.⁠ ⁠ Non-alcoholic wine has long been a category of compromise, announcing its absence rather than earning a place at the table. Sablière was built on a different proposition: that 0.0% could be made from first principles, with the rigour of fine sparkling and none of the concessions.⁠ ⁠ Named for Madame de la Sablière, whose Paris salons united artists, thinkers and scientists, the House exists for the same purpose. To create space for conversation, culture and a new ritual of gathering.⁠ ⁠ Our work establishes a visual identity and brand world that holds the tension between mastery and mischief, luxury and restraint. So 0.0% reads not as what’s missing, but as what’s been mastered.⁠ ⁠ Thanks to Lucy, Kim and the Sablière team for the trust and collaboration.⁠ ⁠ RP: Becca Whiteing, Ryan Sargent, Chris Winter, Maia Parsons, Adrian Oxnam, Finley Shove, Tess Lockhart, Ria Sarathi, Sam Saruhan by @regularpractice
3
4 months ago
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Brand for Sablière. A new category of fine 0.0% sparkling cuvées composed for depth, tension and silken effervescence. Non-alcoholic wine has long been a category of compromise, announcing its absence rather than earning a place at the table. Sablière was built on a different proposition: that 0.0% could be made from first principles, with the rigour of fine sparkling and none of the concessions. Named for Madame de la Sablière, whose Paris salons united artists, thinkers and scientists, the House exists for the same purpose. To create space for conversation, culture and a new ritual of gathering. Our work establishes a visual identity and brand world that holds the tension between mastery and mischief, luxury and restraint. So 0.0% reads not as what’s missing, but as what’s been mastered. Thanks to Lucy, Kim and the Sablière team for the trust and collaboration. RP: Ryan Sargent, Chris Winter, Maia Parsons, Adrian Oxnam, Finley Shove, Tess Lockhart, Ria Sarathi, Sam Saruhan by @regularpractice
4
4 months ago
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Brand for Cheeky Pete's. The smooth start for little legends.⁠ ⁠ Most kids' cereal hasn't changed in decades. It's still built around sugar, fast carbs, and seed oils - the kind that tastes great, but leaves kids hungry and reaching for snacks. Cheeky Pete's was built to do the opposite. High protein, high fibre, no added sugar. Just steady energy that lasts all morning.⁠ ⁠ The brief was simple: parents need to trust it, kids need to want it. So we built a brand that walks that line: genuine nutritional credentials, wrapped in a character with enough charm and mischief to earn its place on the breakfast table.⁠ ⁠ Cheeky, not sneaky.⁠ ⁠ Thanks to Ben and the Cheeky Pete's team for the collaboration.⁠ ⁠ RP: Ryan Sargent, Adrian Oxnam, Chris Winter, Maia Parsons, Becca Whiteing, Finley Shove, Holly Urquhart by @regularpractice
7
5 months ago
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Brand for Cheeky Pete’s. The smooth start for little legends.⁠ ⁠ Most kids’ cereal hasn’t changed in decades. It’s still built around sugar, fast carbs, and seed oils - the kind that tastes great, but leaves kids hungry and reaching for snacks. Cheeky Pete’s was built to do the opposite. High protein, high fibre, no added sugar. Just steady energy that lasts all morning.⁠ ⁠ The brief was simple: parents need to trust it, kids need to want it. So we built a brand that walks that line: genuine nutritional credentials, wrapped in a character with enough charm and mischief to earn its place on the breakfast table.⁠ ⁠ Cheeky, not sneaky.⁠ ⁠ Thanks to Ben and the Cheeky Pete’s team for the collaboration. RP: Becca Whiteing, Ryan Sargent, Adrian Oxnam, Chris Winter, Maia Parsons, Finley Shove, Holly Urquhart 📸 @jamesrmoyle by @regularpractice
13
5 months ago
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Brand for Cheeky Pete's. The smooth start for little legends.⁠ ⁠ Most kids' cereal hasn't changed in decades. It's still built around sugar, fast carbs, and seed oils - the kind that tastes great, but leaves kids hungry and reaching for snacks. Cheeky Pete's was built to do the opposite. High protein, high fibre, no added sugar. Just steady energy that lasts all morning.⁠ ⁠ The brief was simple: parents need to trust it, kids need to want it. So we built a brand that walks that line: genuine nutritional credentials, wrapped in a character with enough charm and mischief to earn its place on the breakfast table.⁠ ⁠ Cheeky, not sneaky.⁠ ⁠ Thanks to Ben and the Cheeky Pete's team for the collaboration. RP: Ryan Sargent, Adrian Oxnam, Chris Winter, Maia Parsons, Becca Whiteing, Finley Shove, Holly Urquhart by @regularpractice
2
5 months ago
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Brand for Donna Franca. Extra virgin olive oil from chef Thomas Straker, made in partnership with the Allegretti family on their fully self-contained, carbon-neutral estate in Italy.⁠ ⁠ In a market dominated by industrial scale and speed, Straker's years across professional kitchens had revealed a consistent gap: accessibly priced olive oil that delivers both bold flavour and nutritional integrity. The Allegretti estate, farmed across generations through natural cultivation and careful stewardship, provided the answer.⁠ ⁠ Hand-harvested at peak ripeness and cold-pressed in small batches entirely within the estate; no blends, a single origin, shaped by the land it comes from.⁠ ⁠ Thanks to Tom, Toby, Carlo, Lauren, the Allegretti family & the @itsfranca__ team.⁠ ⁠ RP: Nina Astor Lewis, Ayasha Khan, Tess Lockhart, Adrian Oxnam, Maia Parsons, Megan Ricca, Ria Sarathi, Shawn Sawyers, Becca Whiteing, Chris Winter. by @regularpractice
0
5 months ago
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Brand for Donna Franca. Extra virgin olive oil from chef Thomas Straker, made in partnership with the Allegretti family on their fully self-contained, carbon-neutral estate in Italy.⁠ ⁠ In a market dominated by industrial scale and speed, Straker's years across professional kitchens had revealed a consistent gap: accessibly priced olive oil that delivers both bold flavour and nutritional integrity. The Allegretti estate, farmed across generations through natural cultivation and careful stewardship, provided the answer.⁠ ⁠ Hand-harvested at peak ripeness and cold-pressed in small batches entirely within the estate; no blends, a single origin, shaped by the land it comes from.⁠ ⁠ Thanks to Tom, Toby, Carlo, Lauren, the Allegretti family & the @itsfranca__ team.⁠ ⁠ RP: Nina Astor Lewis, Ayasha Khan, Tess Lockhart, Adrian Oxnam, Maia Parsons, Megan Ricca, Ria Sarathi, Shawn Sawyers, Becca Whiteing, Chris Winter. by @regularpractice
7
5 months ago
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Brand for Donna Franca. Extra virgin olive oil from chef Thomas Straker, made in partnership with the Allegretti family on their fully self-contained, carbon-neutral estate in Italy.⁠ ⁠ In a market dominated by industrial scale and speed, Straker's years across professional kitchens had revealed a consistent gap: accessibly priced olive oil that delivers both bold flavour and nutritional integrity. The Allegretti estate, farmed across generations through natural cultivation and careful stewardship, provided the answer.⁠ ⁠ Hand-harvested at peak ripeness and cold-pressed in small batches entirely within the estate; no blends, a single origin, shaped by the land it comes from.⁠ ⁠ Thanks to Tom, Toby, Carlo, Lauren, the Allegretti family & the @itsfranca__ team.⁠ ⁠ RP: Nina Astor Lewis, Ayasha Khan, Tess Lockhart, Adrian Oxnam, Maia Parsons, Megan Ricca, Ria Sarathi, Shawn Sawyers, Becca Whiteing, Chris Winter. by @regularpractice
0
5 months ago
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