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Reko Moreno

@rekomoreno

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🎬 Filmmaker. Dad.
⚡ Tired of feeling behind. Doing something about it.
🤖 Using AI to rebuild health, mind & career.
👇 Here to help you do the same.

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Christmas photo dump from our @jcpenneyportraits shoot! The little one was super embarrassed—looks like we’ve officially earned the title of “those weird parents.” And honestly? We love it! by @rekomoreno

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2 years ago

We had an incredible time at SXSW this year! For anyone who’s a creative, tech enthusiast, or entrepreneur, this event is an absolute must-visit. taken in SXSW by @rekomoreno

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2 years ago

Steve Jobs: The Mindset of a World-Changer

When you want to change yourself, you need role models. For me, one of those is Steve Jobs.

I’m on a journey to 10x myself, from my health to my wealth.

The key? Mindset.

Jobs’ story is remarkable:
• Built Apple from scratch
• Got fired from his own company
• Returned to make Apple the world’s biggest company

But it’s his mindset that truly inspires me. In this video, he shares a perspective that’s changing how I see the world:

“Everything around you that you call life was made up by people that were no smarter than you.”

Be crazy enough to think you can change the world, and you just might.

What about you?
Who inspires your journey?
Share below!

#SteveJobs #Mindset #NeverTooLate #ChangeTheWorld #AppleJourney

Special thanks to Silicon Valley Historical Association for this amazing archival footage. taken in Palo Alto, California by @rekomoreno

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2 years ago

There's a version of me that almost missed this trip.

Not because we couldn't afford it. Because I would've told myself we had more important things to do. More productive things. More financially responsible things.

I grew up without many family vacations. And somewhere along the way I think that taught me to be suspicious of them. Like they were a luxury for other kinds of families. So I became the guy who optimized everything.
Career first. Grind first. Experiences later.

Later almost never comes.

My wife is the one who changed this in me. She didn't argue about it, she just kept showing me what I was missing every time I chose work over presence. Eventually it stopped being something she had to point out. I just started seeing it myself.

The few trips I did take as a kid, good and bad, I still carry them. They're in me.

My daughter is going to carry Orlando the same way.

You can skip the ten dollar latte. Skip the new phone. Skip the shoes. But the moments that actually build your family, those you invest in. Because we don't know how much time we actually have and a career won't sit next to you when you're figuring that out.

I learned this late. But I learned it.

If you're still in the grind and telling yourself the experiences can wait, this one's for you.

What's the trip you keep putting off?

#familyfirst #familytravel #worklifebalance #disneyworld #orlandoflorida by @rekomoreno

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2 days ago

New Work! 🎥

I had the pleasure of directing his commercial for Michelob Ultra in collaboration with @omnicom & @weareclickon & FIFA World Cup 2026™ - Canada, Mexico and the United States. Thank you to the team for bringing me on and allowing me to tell the story of these amazing stewards!!

In 1994, Craig, Miguel, and Tim were pitchside at the FIFA World Cup™. Their job was to watch the crowd, not the game. They heard the goals. They felt the energy in the stadium. But they couldn’t turn around. Thirty-two years later, Michelob ULTRA brought them back to finally experience it as a fan. What a turnaround!

Director: @ian_cumming
Producer: @rekomoreno
Executive Producer: @walkerhig
CEO CLICKON MEDIA: Benjamin Potter
DP: @christiankleindp
AC/Gaffer: @grahambyers_dp
PA/Driver: Tom Farley
Sound: @pablomena
Post: @shortribseditorial
Executive Producer / Omnicom: @danroversi

Breno Ribeiro Balbino, @heliomaffia , @yllopedra , @marianasuarez__ , @go_diana_go , @loveleeuh , @rcrdmarques , @breimonteiro , @ricardobfranco by @rekomoreno

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3 days ago

I grew up on Disney. I wanted Disney to win.

It didn't.

We spent a week in Orlando, six parks, thousands of dollars, and a lot of sweaty miles and when it was all over my wife, my teenage daughter, and I didn't even have to discuss it. We all landed in the same place independently.

Universal Islands of Adventure.

And here's the thing nobody talks about when they compare these two. Disney sells you a feeling. Universal delivers an experience. There's a difference. The feeling fades when you're standing in the sun for two hours. The experience of Hagrid's ride or walking through Harry Potter world, that stays with you.

Disney's nostalgia is real and the food is genuinely incredible. But nostalgia doesn't beat the heat and Universal had cooling stations everywhere. Small thing that becomes a massive thing on day three when your legs are gone and it's 95 degrees.

I didn't expect to come back from this trip as a Universal person.

Here I am.

If you're planning Orlando and you're going for the family experience, not just the childhood dream, I think you already know which one to prioritize now.

What's your take, Disney loyalist or did Universal convert you too?

#orlandoflorida #disneyvsuniversal #familytravel #universalorlando #disneyworld by @rekomoreno

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3 days ago

Universal Orlando just hit different. Here's what I learned.

One: get the two park ticket. The Hogwarts Express between Universal Studios and Islands of Adventure alone makes it worth it. Non negotiable.

Two: hit Velocicoaster first thing, then go straight to Hagrid's Magical Creatures. Back to back, first thing in the morning. By afternoon those lines are brutal and you'll be kicking yourself.

Three: we bought the Express Pass and it worked. But here's what our hotel concierge told us after the fact. Stay at Hard Rock Hotel, Loews Royal Pacific, or Loews Portofino Bay and you get unlimited Express Pass free for your whole group. We're doing that next time.

Four: we brought our own water bottles like we did at Disney. Wrong move. Universal has a refillable souvenir cup, unlimited drinks all day. Get the cup.

Five: don't skip these. Velocicoaster, Hagrid, and the Mummy. That's the list.

Next video I'm settling the debate. Disney vs Universal. Which one actually wins
in Orlando.

Which side are you on?

#universalorlando #universalstudios #orlandoflorida #familytravel #themepark by @rekomoreno

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4 days ago

Just got back from Disney World with the family. Here's what I wish someone had told me before we went.

One: it's Florida in the summer. It's not hot, it's stupid hot. Get a cooling bandana and a neck fan before you go. Amazon has them way cheaper than anything you'll find in the park.

Two: get the Lightning Lane on the rides you actually care about. You've already spent thousands to be there, don't cheap out on your time standing in the sun for two hours.

Three: you cannot walk up to a restaurant and expect a table. Book weeks in advance. Also those reservations become your escape when it rains, which it will, almost every afternoon.

Four: we did two park days spread across four days on purpose. Everyone tries to hit rides every single day and that's how you ruin the trip. You need the recovery day in between. Your feet and your family will thank you.

Five: do not buy souvenirs inside the park. Disney Springs has everything, more of it, for less money, without the sweat.

Bucket list item officially checked off. This one was as much for me as it was for my daughter if I'm being honest.

Universal is next. That one's a different conversation.

What's your Disney World tip that nobody talks about?

#disneyworld #familytravel #disneytips #orlandoflorida #travelwithkids by @rekomoreno

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5 days ago

I used to think social media was optional.

It's not. Not anymore.

This is how businesses are being built right now. How connections are being made. How people are getting status, building trust, finding their people. And it doesn't matter how old you are or what industry you came from.

I'm watching people like Tom Bilyeu, Cody Sanchez, Jesse, literally handing you their playbook for free. Health creators breaking down what doctors never told you. AI people explaining what's coming before it gets here. All of it, right there, for anyone willing to show up.

I'm using everything I learned from 20 years in Hollywood, acting, directing, producing, and pointing it at this. Not just to grow an audience but because I can already see AI eating my old career alive. This is the pivot. This is the bigger play.

And here's what I really believe. If you're thinking about a career change, if you're feeling stuck, if you're not sure what's next, social media is the best place to start experimenting with your future self. No gatekeepers. No permission needed. Just you figuring it out in public.

What's the one thing that's been stopping you from putting yourself out there?

#socialmedia #creatoreconomy #careerpivot #AI #personalbranding by @rekomoreno

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9 days ago

I had already let go of the idea of going to the World Cup. Ticket prices were wild and that was that.

Then I get a call while I’m on vacation in Puerto Rico. We’re producing a spot for Michelob Ultra, the main sponsor of the whole thing, and we’re going to a game.
I was in before they finished the sentence.

But honestly the best part wasn’t me checking off a bucket list item. It was our talent. They had no idea what was coming. And that moment when it hits them, that’s real. You can’t write that, you can’t direct that, you just have to be there and catch it.

That’s the magic of this job right there.

And I got to do it all with my people, which made the whole thing even sweeter.
Directed by @ian_cumming
DP @christiankleindp
Gaffer @vijey_adithya / @grahambyers_dp
Producer @rekomoreno

Michelob Ultra made this one happen and I’m grateful. Dreams came true on both sides of the camera on this one.

#worldcup #filmmaker #commercialproduction #michelobultra #bucketlist taken in Los Angeles, California by @rekomoreno

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10 days ago

I thought I was eating healthy.

I wasn't even close.

Three weeks of tracking and week one hit me like a gut punch. 3,200 calories. Fat way higher than I thought. And I genuinely believed I was doing the right things. That's the part that got me. Not that I was failing, but that I didn't even know.

So I changed the approach. Every day I screenshot my macros from Levels and my activity from Apple Health, and every evening I feed all of it to Claude. I let AI analyze my numbers, tell me what's working, what's off, and what I should adjust.

I'm not guessing anymore. I have an analyst in my pocket.

Dropped an inch off my belly. 36 to 35. Still a long way to go and I'm not pretending otherwise. But after 35 your body changes in ways nobody prepares you for. I used to bounce back fast. That guy is gone.

So I stopped racing and started rebuilding. Using every tool available to me, including AI, to figure out what my body actually needs.

This is just week three.

What's something about your health you've been avoiding looking at directly?

#metabolichealth #AIhealth #menshealthover35 #foodtracking #healthjourney by @rekomoreno

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11 days ago

𝐇𝐨𝐰 𝐚𝐦 𝐈 𝐣𝐮𝐬𝐭 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐨𝐮𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬?

Whole Foods has a hot bar where you load up a tray, one protein, two sides, and I walked out with 4 full meals plus extra sweet potatoes for $35. I've been paying $13 to $15 per meal on meal prep delivery services. I'm done.

And before you say it, yes I know. Just cook your own food. You're right. But here's the thing nobody talks about when you're trying to change your health while also running your life. Decision fatigue is real, time is real, and if eating clean requires me to also become a person who loves cooking, I'm already set up to fail. I don't like cooking. That's not changing. So I had to find a smarter way.

Clean food. Real ingredients. No subscription. No delivery fee. No deciding what to make every single day. Just show up, load the tray, and the hardest part of eating well is handled for the week.

Here's what I've learned on this health journey. The plan that works is the one you'll actually stick to. Not the perfect one. Not the most optimized one. The boring, repeatable, sustainable one that removes as many decisions as possible and keeps you moving in the right direction consistently.

This is basically a free ad for Whole Foods except they're the ones taking my money so I'm genuinely not sure who won here. Either way, eating right is the foundation everything else builds on. Get that right first and the rest starts to fall into place.

Go check out your Whole Foods hot bar if you haven't already. Thank me later.
What's your go-to when you're trying to eat clean but you're short on time?

#mealprep #wholefoods #healthyeating #metabolichealth #eatclean by @rekomoreno

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12 days ago