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Relevance Digital

@relevancedigital

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We help businesses stay Relevant in an ever evolving digital world.

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2026 AI Excellence @google Award - We are Finalists! 🏆

We are proud to announce that @relevancedigital has been named a finalist in the AI Excellence category of the 2026 Google Ads Impact Awards.

Out of 500 entries from across EMEA, only 18 agencies were selected as finalists, with just three finalists recognised in each category.

Being named among the top three entries in EMEA for AI Excellence is a significant recognition of our teams’ expertise in using Google Ads and AI to drive meaningful business impact and sustainable growth.

We are incredibly proud of everyone behind this achievement.

More to come soon.

#RelevanceDigitalAgency #GoogleAdsImpactAwards #AIExcellence #GoogleAds #GoogleAI by @relevancedigital

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4 days ago

A decade of #impact.
@relevancedigital has been named one of the Top 3 Peak Agencies of the Decade at the PEAK Awards 2026!

Marking 10 years of the awards by @boussiasgr, this distinction recognises our consistent performance across the 2017–2026 editions. It reflects a commitment we continue to build on: investing in our team, advancing our technology and turning what we learn into meaningful growth for our clients.

Behind every award are ideas put to the test, challenges solved together and partnerships built on trust.

Thank you to our team for their dedication and ambition and to our clients for trusting us with theirs. Proud to celebrate this milestone together and excited for what comes next.

Read more in the link in bio.

#RelevanceDigital #PEAKAwards2026 #AgencyOfTheDecade #PerformanceMarketing by @relevancedigital

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10 days ago

Relevance is now a TikTok Premier Agency Partner.

The highest tier of agency recognition within the TikTok Marketing Partners Program, Premier status is awarded to a select group of high-performing partners, with criteria that include being among the top 10% of partners in their market.

TikTok is an exciting space for brands to turn discovery into demand, connect with new audiences and inspire purchases through content that resonates.

For our team, this recognition reflects our commitment to excellence across TikTok media strategy, creative production and advanced campaign optimization. For our clients, it brings priority platform support, early access opportunities for new advertising features and additional strategic resources to support their growth on TikTok.

Thank you to #TeamRelevance for the work behind this milestone, to our clients for their continued trust & to the @tiktok team for the recognition.

Read more in the link in bio.

#RelevanceDigitalAgency #TikTokMarketingPartners #TikTok by @relevancedigital

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18 days ago

“Satellites by Relevance” continues with @simpler.so, a technology company redefining checkout for modern commerce.

In this founder story, Rania Lamprou and Alex Kyriakopoulos share Simpler’s journey, the decisions that shaped its growth and how technology is turning checkout into a growth driver for merchants.

Through its platform, @simpler.so gives merchants the infrastructure they need to simplify operations, improve conversions and create seamless shopping experiences across channels.

For @relevancedigital, Simpler reflects exactly what “Satellites by Relevance” stands for: investing in strong technology teams and supporting them as they build products with real market impact. We are proud to have been part of Simpler’s journey and look forward to seeing how the team continues to shape the future of checkout.

Read more in the link in bio.

#SatellitesByRelevance #Simpler #Commerce #Checkout #Growth by @relevancedigital

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25 days ago

A new opportunity for commerce. A new milestone for Relevance.

We are among the first agencies in Greece to become certified @tiktokshop Partners, expanding our capabilities to help retailers unlock a new revenue stream.

@tiktokshop brings product discovery and shopping into one experience, giving retailers new ways to grow their communities, engage with their audiences and turn content into sales.

As a @tiktok Shop Partner, we help businesses assess this opportunity and shape an approach that fits their products, audience and growth objectives.

Discover what TikTok Shop could mean for your business in the link in bio.

#RelevanceDigital #TikTokShop #TikTokShopPartner #SocialCommerce #EcommerceGrowth by @relevancedigital

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a month ago

Is TikTok really driving incremental sales?

At this year’s TikTok Day at Technopolis, we shared research that addressed this question and revealed what last-click attribution can miss.

In a first-of-its-kind research initiative in Europe, we put innovation in measurement into practice, working with the TikTok Measurement Team to explore TikTok’s incremental impact across nine Greek retail brands over eight weeks.

By combining insights from GA4, TikTok Ads Manager and Conversion Lift Studies, the research revealed:
✔️14.5K incremental conversions
✔️11.20x Shopping iROAS
✔️Shopping lift for 8 out of 9 retailers

Conversion Lift Studies revealed 15.3X more incremental conversions driven by TikTok advertising than GA4 originally attributed. This contrast underscores how drastically different measurement frameworks can alter assessments of a platform’s true contribution.

For brands, this has a direct implication: how we measure performance shapes where we invest.

Thank you to the @tiktok team for bringing us together and giving us the opportunity to share our findings.

Read more in the link in bio.

#RelevanceDigital #TikTokDay #TikTokForBusiness #Innovation #ConversionLift by @relevancedigital

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a month ago

University of Piraeus & Relevance Digital Agency Join Forces!

We are excited to announce that we have just signed a #Memorandum of #Understanding (MoU) with @unipiraeus. Through this partnership we are creating a framework that connects academic knowledge with real-world expertise through educational, research and professional development initiatives across Digital Marketing, AI, Performance Marketing and Data Analytics.

For Relevance, this initiative is an important recognition of the expertise and high standards that define our organisation today. It also reflects our commitment to contributing actively to the wider digital ecosystem and helping shape the skills and ideas that will influence the future of our industry.

We would like to thank Professor Michail Sfakianakis, Rector of the University of Piraeus and Nancy Karali for their valuable contribution to making this collaboration possible.

We look forward to creating meaningful opportunities for students, academics, the wider digital community and #TeamRelevance.

Read more in the link in bio.

#RelevanceDigitalAgency #UniversityOfPiraeus by @relevancedigital

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a month ago

Stop wasting your budget setting age and interests on Meta Ads! 📉
Meta changed the game. Your video, hook, and visuals are your targeting now!

#relevancedigital #advantageplus #metanews #teamrelevance taken in Relevance Digital Agency by @relevancedigital

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a month ago

Relevance Digital Agency is now the only @google International Growth Certified Partner in Greece.

As markets become increasingly connected, the ability to grow internationally has become more important than ever. At Relevance, we continue to invest in specialized teams, advanced tools and market expertise that help brands expand beyond borders with a clear and informed strategy.

The certification marks our third consecutive year as the only Greek agency participating in the Google International Growth Agency Program, which includes only 5% of agencies worldwide.

Through IGAP, our teams gain access to exclusive tools, market insights and strategic support for international expansion. Combined with our experience across more than 20 markets, these resources strengthen our ability to identify the right opportunities, adapt strategies to local market conditions and help brands scale with confidence.

Learn more about our international success stories in the link in bio.

#Relevance #InternationalGrowth #IGAP #GooglePartners #MarketLocalization by @relevancedigital

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3 months ago

4 marketing tools our team uses every day. 👀

From planning and content creation to collaboration and productivity, these are the tools that make our work a little easier.

Which one is already part of your daily routine? Let us know below. 👇

#RelevanceDigital #MarketingTools #DigitalMarketing #AgencyLife #TeamRelevance taken in Relevance Digital Agency by @relevancedigital

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3 months ago

As the media ecosystem becomes more complex, brands need to think beyond isolated channels and start looking at digital advertising through a unified lens.

In our new Relevance POV, Katerina Asimakopoulou, Programmatic & AdOps Senior Director at Relevance, shares how Programmatic Advertising has evolved from an emerging opportunity into a strategic Brandformance approach. The focus is clear: smarter reach, better frequency control and impressions that create real value.

Read the full article in the link in bio.

#RelevancePOV #Relevance #Brandformance #DigitalAdvertising by @relevancedigital

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3 months ago

We are excited to start the “Satellites by Relevance” series with @convert.group, a long-standing partner and a technology scale-up creating real value in the commerce data ecosystem.

In this first founder story, @pgezerlis, Founder & CEO of @convert.group, shares the company’s journey, the decisions that shaped its growth and the role that strategic partnerships can play in building technology with international potential.

Through its platform, Convert Group enables retailers and brands to collaborate through data, bringing more transparency, trust and measurable value to the market.

For @relevancedigital, Convert Group is a strong example of the kind of partnership “Satellites by Relevance” was created to support: founders with vision, companies with real market value and technology solutions with the potential to scale beyond borders.

Read more in the link in bio.

#SatellitesByRelevance #Relevance #ConvertGroup #Startups #Technology by @relevancedigital

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3 months ago