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RESET DENIM

@resetdenim

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DENIM THAT DEFIES NORMS
One of a kind, hand-finished, genderless outerwear.
Born in Medellín, Colombia
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THE MINDS BEHIND THE BRAND. Meet Hernán Alvarado: Colombian fashion designer and creative director, and one of the minds behind RESET DENIM. With a career shaped by years of working with denim and jeanswear across different markets and cultures, Hernán has collaborated with international brands including Levi’s, Marithé + François Girbaud, Replay, Diesel and Haso Jeans Tokyo. But his expertise goes beyond designing denim. It’s about understanding what denim can become. His approach brings together technical knowledge, research, experimentation, and a strong sense of aesthetics, treating denim not simply as a material, but as a space to explore construction, texture, identity, and new forms of expression. For Hernán, technique is never separate from creativity. Every process opens another possibility. From him. From us. To you. RESET DENIM. by @resetdenim
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12 days ago
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MAKE YOUR OWN RULES. No prescribed way to wear it. Switch it up… or not. As long as you make it your own. by @resetdenim
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17 days ago
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DENIM IS NEVER REALLY FINISHED. There’s always another way to cut it, treat it, reconstruct it or make it your own. That’s what keeps us interested. by @resetdenim
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20 days ago
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BUILT DIFFERENT. WORN YOUR WAY. Every RESET DENIM jacket is reconstructed and finished with its own character. No repeats. Genderless denim, handmade in Medellín, Colombia. by @resetdenim
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25 days ago
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LOSE THE SCRIPT, BITE THE NORM by @resetdenim
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a month ago
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WHEN DENIM BECOMES A CANVAS. We experiment with texture, treatments and contrast to push denim somewhere unexpected. Laser, wash, resin… Each process leaves its own mark. Nothing is accidental. by @resetdenim
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a month ago
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For those who see things differently. For those who find possibility in what already exists. For those who make the familiar their own. Because RESET DENIM isn’t defined by the people who wear it. It’s defined by what they make it mean. by @resetdenim
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a month ago
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READ THE LABEL. RESET DENIM® HAND MADE We create pieces that celebrate the evolution of denim and the authenticity of those who wear them. Even our labels are part of that story: Made from denim remnants left over from the making process, giving what remains another purpose. Handmade in Medellín, Colombia. Every word is intentional. Every detail has a purpose. by @resetdenim
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a month ago
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TWO MINDS. ONE VISION. Meet Hernán Alvarado and Milo Echeverri — the creative forces shaping RESET DENIM. Different perspectives, one shared passion. HERNÁN STARTS WITH THE MATERIAL. For him, denim is not a trend: it is his language for creating, transforming, and shaping fashion. He sees denim not as something finished, but as something with room to evolve. To cut it. To wash it. To distress it. To reconstruct it. To take something familiar and ask: What else could this become? MILO STARTS WITH THE PERSON. For her, fashion is more than what we wear. It is identity. Attitude. Expression. Through her experience in fashion, styling, modeling and creative direction, she sees the garment as a language: one that takes on meaning when it meets the person who wears it. AN IDEA TAKES FORM. What begins as a vision moves into the process. Denim is transformed through construction, experimentation and detail, until the familiar becomes something unexpected. This is where the RESET language begins to take shape. FROM MATERIAL TO SOMETHING NEW. A garment passes through many stages before it becomes what you see. Washed. Marked. Altered. Reconstructed. Every decision leaves something behind. And every detail brings the original idea somewhere new. THIS IS RESET DENIM. The people behind them. The questions they ask. The processes they challenge. The pieces that emerge somewhere between the two. HERNÁN + MILO = The minds behind RESET Denim by @resetdenim
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a month ago
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A process. A story. A piece that cannot be repeated. Grateful to see the philosophy behind RESET Denim recognized in Vicunha’s V. News 2026|2, p. 152 ⭐️ And especially grateful to VICUNHA❤️‍🔥 whose denim is the foundation of every piece we create and whose commitment to more responsible denim production, regenerative practices and environmental innovation aligns with the way we believe fashion should move forward. Read the full story: https://heyzine.com/flip-book/4203918919.html VICUNHA × RESET Denim Material. Process. Identity. by @resetdenim
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a month ago
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Built for wherever the rules stop. A familiar denim jacket, taken somewhere rougher — worn, treated, reconstructed, and finished by hand. RESET keeps the silhouette recognizable while leaving plenty of room for it to become something else. by @resetdenim
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8 months ago
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DENIM AFTER THE RULES What happens when the material stops behaving the way it is expected to? RESET Denim is interested in that question In distortion. In transformation. In taking something familiar and giving it an entirely different image The future of denim does not have to look like denim mermaid tail in washing machine by @resetdenim
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2 months ago
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