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🐷 Pomades, hairstyling & beard care made by barbers
šŸ‡¬šŸ‡§ šŸ‡®šŸ‡Ŗ Official Reuzel shop for UK & Ireland
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Today is World Mental Health Day. And across the world, in thousands of shops you’ll never hear about, something quietly important happens every single day.

Someone sits down. The cape goes on. And somewhere between the first snip and the last, the guard comes down. People tell their barber things they haven’t told anyone else all week. Not because they planned to, but because the chair is one of the last places you can just be honest, no appointment with a reason, no pressure, no judgement.

That makes barbers and stylists part of something bigger than grooming. The chair has quietly become one of the real safe havens left, and the people behind it are often the first to notice when someone isn’t okay.

That’s why we turned our Extreme Hold Matte Pomade orange. Every tin supports IASP (@iaspinfo) and their work in mental health and suicide prevention, so those conversations have somewhere to go beyond the chair.

To everyone behind a chair anywhere in the world: keep asking the second question. You matter more than you know.

And if you’re the one struggling right now, you’re not alone. Reaching out is a sign of strength.

Look good, do good. 🧔 Reuzel Ɨ IASP.

Photo by @jelleinmyear at @schorembarbier 

#WorldMentalHealthDay #LookGoodDoGood #Reuzel #IASP #mentalhealthawareness taken in Rotterdam, Netherlands by @reuzeluk
4
6 days ago
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Ready for a fresh drop?

Meet the new Rosemary Mint Hair & Scalp Serum. A lightweight, leave-in daily treatment that supports a healthier-feeling scalp and the appearance of thicker, fuller-looking hair, with a cooling mint finish. 🌿

Drop it in your basket to check it out!

#reuzel #scalpcare #haircare #rosemarymint #hairstyling taken in Rotterdam, Netherlands by @reuzeluk
3
a month ago
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If your beard could talk… it’d beg you for this!

Time to freshen up with Uncle Ronnie in a brand-new bearded episode of Use-el Your Reuzel. šŸ”„

Today in the spotlight: REUZEL Beard Foam, the leave-in conditioner and deodorant for your beard, in one pump. It deodorizes, softens coarse hair, tames the rogue strays, reduces itch and beardruff, and instantly makes your beard look fuller. No rinse, no fuss.

Sweat, food, smoke, the gym… your beard soaks it all up. This foam knocks out the funk, conditions right down to the skin, and keeps every hair behaving all day. Just work two pumps through a (towel) dry beard and you’re done.

Here’s the truth: if you’ve got a beard, you need this. Long, short, curly, or coarse… every beard, no exceptions.

Watch the full episode and let Uncle Ronnie show you how it’s done.

Use-el Your Reuzel starring Uncle Ronnie, a.k.a. @porvidabarbering
Product: Reuzel Beard Foam
Cover photo: @jelleinmyear
Video: @joramvdgeer

#reuzel #beardconditioner #beardcare #beardlove #beardclub taken in Rotterdam, Netherlands by @reuzeluk
7
a month ago
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🧔 LOOK GOOD, DO GOOD. 🧔

This is our yearly cause tin; we habe partnered with the International Association for Suicide Prevention (@iaspinfo) to support mental health and suicide prevention, because nearly everyone has been touched by it in some way.

As a brand born in a barbershop, we know the chair is more than a seat. It’s where people talk, open up, and feel heard. Barbershops and salons have always been places of real human connection, and this year we want to help keep that conversation going.

That’s why we turned our most beloved Extreme Hold Matte Pomade orange. Same strongest-hold-in-the-line formula (11/10 hold, true matte finish, that signature sugary rum scent), same easy water-based wash-out, now in a limited-edition orange color that supports IASP. Don’t worry, it won’t turn your hair orange…

Let’s color the world orange this month together. Every tin is a small act of good for your look, and for the conversation that matters.

If you or someone you know is struggling, you’re not alone; support is out there, and reaching out is a sign of strength!

Swipe to meet the tin. Shop through link below.

Look good, do good! 🧔 REUZEL Ɨ IASP

#LookGoodDoGood #REUZEL #IASP #MentalHealthAwareness taken in Brussels, Belgium by @reuzeluk
5
a month ago
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Wanna talk products with the REUZEL crew?

Join us for a deep dive into the world of Reuzel during our FREE Product Knowledge Zoom Call, spots are limited – email REUZELU@REUZEL.COM to claim your spot!

First session of 2026:
September 21 | 12PM EST / 6PM CET

Whether you’re new to Reuzel or a long-time greaser, you’ll walk away with tips, insights and product knowledge straight from the source.

#reuzel #hairproductsthatwork #pomade #productknowledge #reuzelpomade taken in Denver, Colorado by @reuzeluk
1
a month ago
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Build on it. That’s why they call it Concrete.

In this episode of Use-el Your Reuzel, Ronnie preps with a Reuzel Grooming Tonic, then digs a generous knuckle of Concrete Hold out the tin, warms it between the palms and drives it scalp to ends through the whole head.

Strong hold that never weighs the hair down. A bone-dry matte finish without flakes or crumbs on your shoulders. Works like a wax, so you can tear it apart and rebuild it all day.

Tames medium to coarse hair, but just as sharp on fine and textured. And that scent? Nostalgic vanilla cola; a float off a ’50s diner counter… Smells like being sixteen again.

Strong enough for you? Settle it below. Grab it at Reuzel.com!

Starring: @porvidabarbering
Product: Reuzel Concrete Hold Matte Pomade
Cover photo: @jelleinmyear
Video: @joramvdgeer

#reuzel #pomade #mattepomade #hairstyling #hairwax taken in Rotterdam, Netherlands by @reuzeluk
8
2 months ago
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Best in Show has never looked this dead.

First place, Sporty Group: the Long-Haired Pompadour. Head cleanly separated, hair immaculately styled. Judges wept. (The competition lost their heads over it.)

The secret behind that award-winning coupe? Severed Head Pomade by @liquiddeath and yours truly. A strong-hold clay infused with Liquid Death Mountain Water for a piecey, roughed-up texture and a dead-flat matte finish. Zero shine, all-day hold that goes from the show ring to sundown, and made to beat the summer glare.

Thirsty for more? Grab 20% off Severed Head for a limited time only. Visit our website before it flatlines.

#Reuzel #LiquidDeath #SeveredHead #matteclay #claypomade taken in Chicago, Illinois by @reuzeluk
9
3 months ago
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One team hoisted the trophy. Team Reuzel lifts one every single day. šŸ†

The World Cup’s done and dusted, but thanks to our products, superior hair doesn’t wait four years for a comeback…

Our secret weapon? Reuzel Grooming Tonic; the quintessential blow-dry pre-styler, water-based, low shine, natural finish. Adds volume, lift and texture, guards your hair from the heat of the dryer, and builds the perfect foundation for a style that holds through extra time.

From Rotterdam to every corner of the globe, Team Reuzel plays to win. Prep like a pro, style like a champion, visit our webshop to grab your trophy!

#Reuzel #GroomingTonic #prestyle #pompadour #hairstyling taken in New York, New York by @reuzeluk
6
3 months ago
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Standard Gel’s got a bad name. Reuzel fixed that with Fiber Gel! In this episode of Use-el Your Reuzel, Uncle Ronnie shows you how to handle it!

Towel-dried, hit with Grooming Tonic, blow-dried up for body, then Fiber Gel goes to work. Slick and combed, then he rakes it apart with his fingers. No crunch, or flakes. Combs straight back through like nothing happened.

Firm pliable hold, low shine, water-soluble. Goes in wet, dries with grip, restyles dry whenever you feel like it.

And it smells like the sweet ol’ tonic off the shelf,
sweet sugary rum, all day long.

Too much hold or just right? Settle it below. šŸ‘‡

Starring: @porvidabarbering
Product: Reuzel Fiber Gel
Cover photo: @jelleinmyear
Video: @joramvdgeer

#reuzel #schorem #fibergel #hairgel #hairstyling taken in Rotterdam, Netherlands by @reuzeluk
4
3 months ago
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An instant favorite, straight into Reuzel’s styling must-have collection! Grooming Tonic Texture Foam didn’t ask for a spot… it took it.

The latest addition to our Grooming Tonic family, a lightweight foam, with that signature Apple Peppermint fragrance we all know and love.

It’s created for extra volume, texture and control without crunchiness or stickiness. Blow it in for smooth lift and control, or let it air-dry for natural texture that moves.

This texture foam is the latest staple on any barber station. Did you grab one to try it out yourself?

šŸ“·: @jelleinmyear at @schorembarbier 

#reuzel #groomingtonic #hairfoam #menshair #texture taken in Brighton by @reuzeluk
5
3 months ago
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Create raw grit and effortless shapes this summer, now with 20% off!

Build the perfect foundation and inject maximum volume into your hair, now 20% off our Prep & Texture Collection. High-performance grooming built for raw grit, effortless shape, and long-lasting structure. Heavy-duty volume or a messy, lived-in finish, total control to style your hair your way. Whatever your length or texture, there’s a product in here built for you.

šŸ”§ PREP: our iconic Grooming Tonic, Spray Grooming Tonic our Salt Spray a.k.a. Surf Tonic. Shields hair from blow-dryer heat, and builds the ultimate high-volume base for any classic or modern style.
⚔ TEXTURE: get Matte Texture Powder, Surf Cream & FLASHDRY Dry Shampoo. For effortless texture, raw definition, and instant volume. They’re all weightless, matte, non-greasy products.

Shop the Prep & Texture Collection through the link in our bio. šŸ‘‰ Which items are you stocking up on?

#Reuzel #summerlooks #hairstyling #texture #grooming taken in Detroit, Michigan, United States by @reuzeluk
4
4 months ago
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If you can’t control your beard… it controls you.

Time to take it back with Uncle Ronnie in a bearded episode of Use-el Your Reuzel.

Today in the spotlight; REUZEL Beard Balm, think pomade for your beard. It instantly thickens, hydrates all day, and keeps every hair exactly where it belongs.

No more dry, wiry chaos, no more itch. Just a beard that looks full, feels healthy, and stays in shape with a natural shine.

Available in three delicious scents: Original, Wood & Spice andClean & Fresh.

Watch the full episode and learn how to tame the beast. Which scent are you going for?

Use-el Your Reuzel starring Uncle Ronnie, a.k.a. @porvidabarbering 
Product: Reuzel Beard Balms
Cover photo: @jelleinmyear
Video: @joramvdgeer

#reuzel #beardbalm #beardcare #beardlove #beardclub taken in Rotterdam, Netherlands by @reuzeluk
20
5 months ago
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