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Rick O’Neill, FRSA

@rickoneillfrsa

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I scale Medical Aesthetics brands using Digital Marketing. Speaker. Author. Founder @ltf.digital . Serving 🇺🇸, 🇬🇧, & 🇦🇪 . License 0585712.

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Every clinic owner I talk to is still fighting for rankings on a search engine that’s quietly stopped sending the click.

68% of searches now end with zero clicks. AI Overviews are answering the exact questions your treatment pages were written to answer: cost, safety, “is this right for me,” before the patient ever reaches your site. In aesthetics, that’s hitting the pages you’ve spent years building: treatment guides, cost pages, FAQs.

I put this together because we need to move past the “my traffic is down so my SEO is bad” conversation, and move on to the “the entire focus has changed so let’s look at our overall strategy and how we report on it” conversation!

Swipe for the data, what it actually means for your traffic and lead numbers, and the 3 things I’m telling every clinic to do about it right now.

Want your own numbers run against this? Book a call, link in bio. Let’s see where you actually stand against the new reality. Already a client? Then trust me, we’re well ahead on this shift, but some traffic won’t be regained and now exists as AI placements instead. by @rickoneillfrsa

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3 months ago

Pleased to be returning to IMCAS Paris to share the very latest research and strategies relating to A.I. and its impact on patient research and practitioner selection in Medical Aesthetics.

Will I see you there? by @rickoneillfrsa

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10 months ago

Hello ;0)

I'm Rick O'Neill, FRSA.

International Speaker & Consultant in Medical Aesthetics & Dental Marketing, Founder of LTF Digital

I am an international speaker and consultant in digital marketing for the medical aesthetics and dental industry, with over 25 years of experience in digital strategy, 16 of those dedicated to aesthetics.

As founder of LTF Digital, a 30-person award-winning agency built specifically for medical aesthetic and dental clinics, I work with some of the fastest-growing practices across the UK, US and Middle East. My team handles content, paid media, automation, CRM, and conversion strategy, partnering with brands including BTL, Merz Aesthetics, Alma Lasers, and Revance.

I have spoken in 15 countries and delivered keynotes and workshops at some of the industry’s top conferences, including IMCAS Paris, AMWC Monaco, Alma Academy, Aesthetic NEXT (USA), and ACE & CCR London, as well as the prestigious Inner Circle in Switzerland, at which I am current Faculty.

My Best-Selling Book “Black Belt Digital” has just been updated for 2026, and is also now available in Audio Format.

Many would say I am known for my direct, practical approach. I've helped hundreds of clinics, global brands and training academies turn marketing confusion into commercial clarity. No fluff. No jargon. Just proven strategies that drive patient enquiries, conversions, and long-term growth.

I've also coached aesthetics sales teams, advised global manufacturers on strategy, and continue to play an active role in shaping how the aesthetics industry approaches digital growth in 2026 and beyond.

In the process I've also grown a multiple 7 figure business, and have learnt a lot about growing a well structured, profitable, sustainable, company in the process, and often find myself sharing this advice with overwhelmed and confused practice owners.

www.rickoneill.co.uk
www.LTF.digital
www.blackbeltdigital.com by @rickoneillfrsa

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10 months ago

They’re not babies anymore. taken in Dubai, United Arab Emirates by @rickoneillfrsa

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a day ago

We RISE again in 2027. Wait list open @rise_summits taken in Houston, Texas by @rickoneillfrsa

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4 days ago

2027, we RISE again. City to be announced. Wait list open - link in bio. Those on the list will get first access to tickets. Join the list to avoid crippling FOMO and disappointment later. by @rickoneillfrsa

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5 days ago

And this is just the first 10 days of October. Life is FULL and EXCITING. This year has felt like a lifetime, but in a great way - absolutely PACKED with adventure, challenge, love, travel, new experiences, opportunities and there’s still so much more to come. I won’t pretend there isn’t also shite to be dealt with, there is - several piles of it in fact - but that’s what makes the good stuff even sweeter. Also, I’ve been in 4 different time zones in the last 8 days 😂🫠 taken in Dubai, United Arab Emirates by @rickoneillfrsa

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6 days ago

by @rickoneillfrsa

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6 days ago

Yesterday, LTF took to the streets of London for a little detective work🕵️‍♀️

Armed with clues, questionable theories and a healthy dose of team spirit, we took on the Moriarty Sherlock Holmes hunt.

Plot twists, problem solving and a little friendly competition. Just another day at LTF… 👀 taken in London, United Kingdom by @rickoneillfrsa

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8 days ago

taken in New York City by @rickoneillfrsa

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9 days ago

This is how you start a meeting 😂 by @rickoneillfrsa

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10 days ago

I don’t even know where to start. My heart and soul were replenished by this event in ways I couldn’t have anticipated.

My co-founder @cherylhaseebdnp - this would never and could never have happened without you , your energy and your amazing ANI team. We took something from our imagination 12 months ago and turned it into this….. WE DID IT!

It felt so surreal finally being there after a year of work and planning. The nerves and exhaustion were REAL, but once that opening music started, it all went away and was replaced with 72 hours of pure excitement, inspiration, connection, and FUN!!!

Every detail (pretty much) was covered and worked out on the day. We were blessed to have an amazing team who all gave so much of themselves to bring this to life.

The venue was transformed into our ‘Church’, and it felt like home.

RISE has been born and this is only the start.

Our INCREDIBLE faculty, bought wisdom, inspiration, expertise, and gave away the keys to the kingdom to our fortunate delegates. @ms.glowtox is an incredible creative and inspiring educator and gave away all her secrets to our delegates!

I am passionate about the need to truly teach business and marketing to practice owners, and I needed the AVENGERS of business to help me do it. Every single one of you brought your absolute A Game, and the feedback has been UNBELIEVABLE!! @danh0pkins opened everyone’s eyes to the skincare markets biggest challenges, but brought the solution in the form of CONNECTED SKIN HEALTH.

We tried so hard to make this DIFFERENT so we tackled the tough issues, and challenging questions, and we thrashed it out LIVE. We covered legal, strategy, finance, marketing, systems, data, and mindset!

We know how much it takes to come and do this and to share so much with our audience and we couldn’t be prouder or more grateful. @christinlangtrujillo brought the diamonds of financial management that every practice owner needs! And they all need @mavenfinancial .

@cherylhaseebdnp inspired the entire room with her alternative, more collaborative, approach in aeathetics.

Dr.Kate Goldie opened the audiences eyes to the science of bio stimulation and regenerative studies, and along wit taken in Houston, Texas by @rickoneillfrsa

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10 days ago