Instagram story viewer> @ricksalmeron> Posts

Salmeron Financial

@ricksalmeron

1.3K

followers

672

following

Grow your wealth, grow your life.
Securities through @raymondjames, member SIPC.org, FINRA.org; http://raymondjames.com/smicd.htm

POSTS STORIES REELS TAGGED

This post isn't about meeting @kevincostner (though yes, that's us in the photo).

Instead, it's about how the man behind John Dutton who has quietly built an empire for years and years while everyone (including me) was binge-watching him fight for the Yellowstone ranch.

While I was watching Yellowstone, Field of Dreams (and others) he was:

:: Investing in oil separation technology (despite knowing zero about engineering)

:: Building a visitor center in South Dakota's Badlands (with no prior experience in tourism)

:: Creating a mobile disaster relief system for oil spills (because... why not?)
Running a music band that actually tours (The Modern West)

:: Operating a high-end resort in Deadwood (without a hospitality degree in sight)

Notice something? Most of these ventures had nothing to do with his "expertise". The guy who played a rancher on TV, who built a baseball field in his cornfield in Hollywood, didn't let "but I'm just an actor" stop him from diving into tech, hospitality, and disaster relief.

And before your inner voice yells "Yeah, but he's KEVIN COSTNER" – just stop that imposter syndrome for a second.

Something I learned from sharing the same stage with him at #MegaSuccess was that my ongoing "I'm not good enough" voice is lying to me. And it’s lying to you, too. You don't need an Oscar or a nine-figure net worth to start building something meaningful. Costner didn't know how to separate oil from water when he started - he just knew there was a problem worth solving.

(He shared this wisdom at #MegaSuccess, which is where this photo happened. Thanks to @jtfoxxofficial and @franciebb for bringing him to us and seeing how Kevin Costner is possibly a better businessman than we realize.)

Go ahead, build something wild. Your lack of experience in whatever problem you want to solve in the world might just be your superpower. by @ricksalmeron

55

8

2 years ago

“Grato” – that’s “grateful” in Italian. 🇮🇹

And it barely scratches the surface of the emotion you’ll feel when you find yourself in the presence of greatness.

When someone in your life like @jtfoxxofficial and @franciebb hand you a chance to spend time with @tommyhilfiger and meet @andreabocelliofficial and his wife @veronicabertiofficial, you say “SÌ!”

Sometimes the universe conspires to elevate you from your current existence to that new higher level. When that happens, just say yes.

On top of this weekend’s experience, what a pleasure to support the @andreabocellifoundation and help people in Italy and Haiti who are in desperate need. 🤲

For all of this, I will be eternally grateful. Or should I say, “grato”? taken in Forte dei Marmi by @ricksalmeron

95

9

2 years ago

Guess who had the luck to catch a chat with last year: the one-and-only, #TomBrady!

Trust me, it was a true ‘Hail Mary’ experience.

I realized his playbook and financial planning have a startlingly similarities.

And I want to share them with you now.

Brady is very goal-oriented, right? Relentlessly pursuing championships. The next ring. Lesson: Set clear financial goals and work relentlessly towards achieving them.

Brady masters optimizing his performance. (Ever heard of the “TB12 Method”?) Lesson: optimize your money by minimizing expenses, maximizing savings, investments, and tax strategies.

Brady is Mr. Adaptability. He creates game-winning drives, often adjusting his strategy and tactics in the face of changing conditions.

Brady relies on his team! His phenomenal success isn’t a solo endeavor. He understands the power of a strong team. You should also have a financial dream team that includes advisors, mentors, and trusted professionals who can help guide you towards your financial success!

Brady is the G.O.A.T. Greatest Of All Time. He believes in Goals, Optimization, Adaptability, and his Team.

(WAIT…..that also spells……GOAT!)

Remember, even the G.O.A.T. knows he can’t do it alone.
.
.
.
.
#FinanceTeam #BradyPlaybook #FinancialGoals #TomBrady by @ricksalmeron

62

0

3 years ago

Before you decide what this post is about — keep reading.

I didn’t grow up watching the Kardashians. Didn’t have opinions about them. Barely had awareness of them. Too busy living my own life.

Then I met Kris Jenner.

A brief moment in the same room with someone who took the stage and shared her story in a way that made the entire room go quiet. You know that feeling when someone speaks and the room temperature changes?

That.

Naturally, I went home and researched her for two hours. (This is what I do. I meet someone remarkable, hear their story, and become their unofficial biographer. It’s a compulsion. I’ve accepted it.)

*She started with brownies.*

Before the empire — before the TV show, the beauty brands, the Hulu deals — she was a young flight attendant who wanted the LA route, senior staff only. So she walked into the scheduling office with a box of homemade brownies and charmed her way onto the substitute list.

She didn’t wait for permission. She showed up with something warm and made herself impossible to say no to.

LESSON: Don’t wait for the door to open. Knock on it. With brownies if necessary.

*She never stopped.*

At 70. Still building. Still negotiating. Still showing up. Not because she has to — because that’s who she is. The empire is an expression of the person, not the other way around.

LESSON: The goal isn’t to arrive. It’s to keep becoming.

I look at Kris Jenner and see someone who decided who she was yesterday wasn’t the ceiling.

That resonates with me. Not because I have celebrity kids or billion-dollar deals — but because I’ve made my own decision: to be better today than yesterday, one day at a time. Some days the margin is razor thin. Some days I fall short. The direction stays the same.

She started with brownies and built a dynasty.

You don’t need brownies. You just need to show up and bring value. That decision belongs to everyone.

Make sense? by @ricksalmeron

19

3

a month ago

Most people never see the inside of this room.

Not because they couldn’t find Madison Square Garden.

Because they didn’t know the right person. (I’m fortunate to have @jtfoxxofficial in my corner)

Wealth works the same way.

The strategies that might actually protect what you’ve built, potentially reduce what you owe, while creating access to your wealth when you need it — they’re not on CNBC.

They’re not in your quarterly statement.

They’re in conversations many investors never get access to.

My purpose is to make sure you’re in the room.

If you’re wondering whether you’re in the right conversations — that’s worth a thought.

p.s. (For the record, I asked if I could suit up. They said no.) by @ricksalmeron

5

0

5 months ago

Standing at the New York Stock Exchange yesterday.

The bell. The marble. The history. Pretty impressive.

Also: SO MANY SCREENS.

Flashing numbers everywhere. Tickers updating in real-time. It’s basically Times Square but for people in suits yelling about basis points.

Twenty-five years ago, young Rick thought THIS was where wealth was made.

Pick the right stocks. Time the market. Find the next Amazon. Outsmart the algorithms.
I genuinely believed long-term financial success was all about investment selection.
I was completely wrong.

This is where billions change hands daily. Fortunes made and lost. Empires built and dismantled.

And yet—none of that matters if you’re making terrible decisions with the money you already have.

Here’s what three decades taught me:

The market doesn’t care if you’re disciplined. It doesn’t care if you’re saving or spending. It doesn’t care about your trajectory.

It just… is.

Your wealth isn’t built here.

It’s built at home.

→ The spending you control
→ The plan you follow
→ The behavior you master
→ The panic you DON’T succumb to when markets drop
→ The accounts you consolidate instead of ignore
→ The Saturday you choose investing over spending

Investment selection matters. A little.

But I’ve watched brilliant investors destroy themselves with terrible behavior.

And I’ve watched mediocre investors build massive wealth through relentless discipline.

It’s almost all about behavior.

The bell rings daily at 9:30. Then 4:00.
The clients who win? They’re not obsessing over screens.

They’ve mastered their behavior while the market does its thing.

Young Rick didn’t understand that.
Current Rick does.

The market will do what it does.

Your job? Don’t destroy yourself while it’s doing it.

Are you doing that?
Or are you still staring at screens thinking that’s where the answer is? by @ricksalmeron

25

10

6 months ago

I'm almost embarrassed to share this.

Almost.

When someone said, "You're going to meet Mark Bouris today," my response was an enthusiastic "...who?"

Turns out Mark built Wizard Home Loans into Australia's second largest non-bank mortgage lender and sold it for $500 million. He hosted The Apprentice Australia. He's a Member of the Order of Australia. Minor résumé stuff.

Here's what I actually took from the moment — and what I'd offer you:

Embarrassment is a compass. When you don't know something, it means there's a room you haven't been in yet. Get in the room.

It points directly at your next area of growth. Most people see it as a stop sign. The ones who want to build a better life — of any kind — treat it as a green light.

The most expensive thing you'll ever own isn't a house or a car — it's the ceiling you can’t see. Every room you walk into where you feel slightly out of your depth – aka embarrassed – is an investment. Every conversation with someone who's already where you want to be is compounding interest on your future self.

Growth compounds when you stay in motion. Money works this way. Wisdom works this way. The life you want to build works this way. And the uncomfortable, slightly humbling moments are the deposits.

I didn't know who Mark Bouris was. Now I do. And I walked away from that experience a little less ignorant and a little more inspired — which I'll take every single time.

The alternative is standing still.

And standing still, I've decided, is just decay in a nicer outfit.

If this connected with you, like the post. And share a comment — especially if you feel embarrassed to comment. If it didn't connect, you're probably still Googling Mark Bouris. by @ricksalmeron

17

1

6 months ago

Mario Lopez interviewed me recently.
He asked what makes me different from every other financial advisor out there.
My answer started with a Saturday morning, a bowl of Fruit Loops, and $20.
Click on the video and watch to find out where it ends.
p.s. Like this if you wish someone had told you this stuff at age 8.
p.p.s. Comment if nobody did.
p.p.p.s. Extra credit: Comment what did money mean in your house growing up? That answer can explain more about your financial life today than any market report ever will. Tell me below. by @ricksalmeron

17

4

7 months ago

11

0

8 months ago

27

4

9 months ago

51

5

a year ago

An important PSA to help protect your phone number 👇

The scam du jour: You get a text from an unknown number—and I mean truly unknown, like a 10-digit sequence that more closely resembles a serial number on a microwave than an actual person’s phone. “Hey, is this still you?” or “Jessica, are we still meeting at 3?” Except you’re not Jessica, and you never had plans with anybody today. Or any time, really.

Your instinct is to be helpful. “Wrong number, buddy!” you type back, feeling like a good citizen.

WRONG. You just told a scammer your number is live, monitored, and belongs to someone polite enough to respond to strangers. Congratulations—you’re now on every spam list from here to Lagos.

What you should do: Delete it.

Seriously, just delete it and go about your day.

What you could do if you’re bored: Forward it to 7726 first (spells SPAM—cute, right?). All the major carriers use this to track scam patterns. Does it help? Marginally. Will it make you feel like a digital vigilante? Sure.

Either way, the golden rule is: Don’t. Reply.

After receiving my fourth spam text today—yes, four, before noon—and remembering it’s Cybersecurity Awareness Month, I felt inspired to share my newfound expertise. You’re welcome. Or I’m sorry. (Honestly, this post could go either way.)

But hey, at least now you know.

(And tell me I’m not alone in this—how many spam texts have you gotten today?) by @ricksalmeron

3

0

a year ago