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ridegiini

@ridegiini

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Born from a fall. Built for control. Giini helps you ride strong—before both feet lock in.

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Twenty minutes in September, zero surprises in December.

Wax, edges, bolts, boots, jacket, legs. And one new item on the list this year: your hardware bonds best on a warm, clean topsheet, so the garage in September beats the parking lot on opening day.

Full ten-point checklist on the site, link in bio.

#snowboarding #snowboardgear #preseason #snowboardprep #wintersports by @ridegiini

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13 days ago

A $10 sticker is a hope. A spring is a contract. Ready for the season? by @ridegiini

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a month ago

Ten personalities. One grip. The whole family is packed and waiting for winter. Tell us which one's going on your board and we'll judge you silently but fairly. by @ridegiini

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a month ago

Opening day is closer than your garage admits.

Six of the ten are on the card. The other four, including the one about your legs, are on the blog. Link in bio.

Wax it. Bolt-check it. Install your hardware while it's warm, the glue needs 24 hours and December you will not wait that long.

The glove is behind the winter tires. It's always behind the winter tires.

#snowboarding #preseason #snowboardchecklist by @ridegiini

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a month ago

New product alert: the Skidzee.

Regulation rink markings. Zero springs. Zero grip. Zero reasons.
Was $1,499.95. Now $9.99. Operators are standing by. On ice. Unassisted.

And yes, this ad is 100% AI slop. Our designer refused to make it because of "standards". The CEO overruled. This is what leadership looks like.

The Skidzee does not exist. The Pyro does. A snowboard control device with actual springs. Link in bio.

#skidzee #snowboarding #aislop by @ridegiini

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a month ago

POV: you spent seven minutes composing “nobody asked for this” under an ad.

Somebody asked, though. There was a brief, a kickoff call, and a round of revisions nobody enjoyed.

Anyway you’re in the lookalike audience now. See you Thursday. 👋 by @ridegiini

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a month ago

We turned our comment section into a song. 🎤

Honesty corner: the song, the clips and the video are all AI. We’d have filmed it ourselves but we’re a little busy shipping product worldwide. The comments in the lyrics are real though. Painfully real.

Also yes, we know this bit has been done before. We could not stop ourselves.

The offer in verse two is genuine: roast us in the comments, then DM us. We’ll ship you one, review it as hard as you want. Don’t like it, send it back. That’s the code.

🏂 ridegiini.com, link in bio

#snowboarding #snowboardgear #stomppad #commentsection #aivideo giinipyro by @ridegiini

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a month ago

We asked the founder where the name Giini comes from. He's Scottish. You can guess how that went.

For the record: a genie grants wishes. The wish was getting off the chairlift without falling. The gin and tonic is unrelated. Mostly.

Full interview coming soon.

#Snowboarding #SnowboardGear #WinterSports #StompPad #FounderStory #Giini by @ridegiini

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a month ago

“ it did not matter how many we sold that season..”

A guy lost his balance during Covid. He emailed us to say the Giini gave it back. Andrew still talks about that email like it happened yesterday. by @ridegiini

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2 months ago

Six new colorways just landed. Same spring-loaded grip, six new personalities.

Foam pads still hate this. Now they can hate it in ten colors.

Mechanical traction. 60-second install. Rated to -40°. Backed by the make-it-right guarantee — and when your board retires, it transfers to the next one.

One of them matches your board. At least two match your personality.

Link in bio.

#snowboarding #snowboardgear #stomppad #snowboardtraction #liftexit by @ridegiini

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2 months ago

Step in. Point it. That’s the whole tutorial by @ridegiini

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2 months ago

@ridegiini Pyro stomp pad alternative!!!! taken in Big Bear Mountain Resort by @ridegiini

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6 months ago