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Roastbrief

@roastbrief

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Plataforma global de contenido original sobre marketing, publicidad, innovación y tecnología.
Conectando industrias, impulsando ideas.
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🚀🎨 Las agencias independientes están ganando cada vez más terreno en la industria creativa.⁣ ⁣ Desde Las Vegas, Fernando Herrera nos comparte para Roastbrief algunas de las ideas que están marcando la conversación en @lia_awards 2026 sobre el crecimiento de este modelo.⁣ ⁣ Creativos de élite destacan cómo la agilidad, la autonomía para tomar decisiones y una relación más cercana con los clientes están cambiando la forma de hacer publicidad. 👀⁣ ⁣ #LIA2026 #Roastbrief by @roastbrief
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4 hours ago
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👟 Reebok Classics se unió a Belmont Cameli, conocido por interpretar a Garrett Graham en Off Campus, para ser embajador global de la marca para su campaña Fall/Winter 2026. Bajo el concepto “Born Classic. Worn for Life.”, la campaña toma los clásicos de Reebok y los lleva a una estética más contemporánea, mezclando moda, movimiento y cultura. ✨ La estrategia consiste en poner a alguien que la generación Z ya reconoce en pantalla dentro del universo de la marca. Así, los clásicos de Reebok encuentran un nuevo punto de conexión con una generación que consume moda, entretenimiento y cultura popal mismo tiempo.☝️ ¿Qué te pareció esta campaña? 👀 #Marketing #GenZ #ReebokClassics #OffCampus #Roastbrief by @roastbrief
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5 hours ago
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🩺🎨 La publicidad de salud también está cambiando.⁣ ⁣ Desde Las Vegas, Fernando Herrera nos comparte lo que está pasando en la categoría Health & Pharma de @lia_awards 2026: un sector que está evolucionando de la mano de la innovación, los datos y nuevas formas de comunicar la ciencia.⁣ ⁣ El reto está en convertir información compleja en mensajes que conecten con las personas desde un lenguaje más cercano y humano. 👀⁣ ⁣ #LIA2026 #Creatividad #Roastbrief by @roastbrief
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6 hours ago
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🏆 A Grand LIA at LIA Awards 2026! Congratulations to LePub, Milan, for winning the Grand LIA in Creative Strategy at the LIA Awards 2026. ✨ A remarkable recognition of strategic thinking and creative excellence on the global stage. Congratulations to the entire team behind this achievement! 👏 #LIAAwards2026 #GrandLIA #Roastbrief by @roastbrief
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7 hours ago
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🥇 Celebrating Gold at LIA Awards 2026! Congratulations to DAVID London, Lucky Generals London, Cheil Korea, DAVID New York, Colenso BBDO Auckland, Havas Lynx Manchester, LePub Milan, and DAVID Madrid for their Gold-winning work across Beauty & Well-being, Brand Entertainment & Content, Breaking Sector Convention, Consumer Insight, Customer Targeting, Health & Pharma, Original Thinking, Partnership & Collaboration, and Use of Social Media. A remarkable showcase of strategic thinking and creative excellence in Creative Strategy. ✨👏 #LIAAwards2026 #Gold #Roastbrief by @roastbrief
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7 hours ago
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🥈 Celebrating Silver at LIA Awards 2026!⁣ ⁣ Congratulations to Maison BETC Paris, RESEE Shanghai, Cheil Korea, I&S BBDO Tokyo, LePub Mexico City, Biite Los Angeles, Colenso BBDO Auckland, Marcel Paris, and Courage Montreal for their Silver-winning work across Automotive, Breaking Sector Convention, Cultural Insight, Experiential, Original Thinking, Tech, and Travel.⁣ ⁣ A strong recognition of strategic creativity and the teams making an impact across the industry. 👏✨⁣ ⁣ #LIAAwards2026 #Silver #Roastbrief⁣ by @roastbrief
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7 hours ago
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🥉 Celebrating Bronze at LIA Awards 2026!⁣ ⁣ Congratulations to Ideot Seoul, Publicis Conseil Paris, Courage Montreal, Courage Toronto, Imago Ogilvy Zagreb, LePub Milan, RESEE Shanghai, Dentsu Inc. Tokyo, Ogilvy Shanghai, Forsman & Bodenfors Gothenburg, de la Cruz Ogilvy San Juan, SAINT ELMO´S GERMANY Munich, Prime Weber Shandwick Stockholm, and Ogilvy Singapore for their Bronze-winning work across Breaking Sector Convention, Consumer Insight, Contextual Insight, CPG/FMCG, Cultural Insight, Customer Targeting, Health & Pharma, Partnership & Collaboration, Real-Time Marketing, Retail, Travel, and Use of Social Media.⁣ ⁣ A well-deserved recognition of the strategic talent shaping the global creative industry. 👏✨⁣ ⁣ #LIAAwards2026 #Bronze #Roastbrief⁣ by @roastbrief
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7 hours ago
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🏆 A Grand LIA at LIA Awards 2026! Congratulations to LLYC, Madrid, for winning the Grand LIA in Music & Sound at the LIA Awards 2026. 🎶✨ A remarkable recognition of creativity, innovation, and the power of sound on the global stage. Congratulations to the entire team behind this achievement! 👏 #LIAAwards2026 #GrandLIA #Roastbrief by @roastbrief
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7 hours ago
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🥇 Celebrating Gold at LIA Awards 2026! Congratulations to LLYC Madrid, INNOCEAN Berlin, JSM Music New York, Sizzer Amsterdam, 750mph London, Grey Mexico, HeimatTBWA Berlin, and Klick Health Toronto for their Gold-winning work in Audio Branding, Experiential Use of Music & Sound, Music Adaptation – Song, Sound Design, Sound Mixing & Editing, and Use of Licensed Music. A remarkable showcase of creativity and excellence in Music & Sound. 🎶✨ #LIAAwards2026 #Gold #Roastbrief by @roastbrief
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7 hours ago
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🥈 Celebrating Silver at LIA Awards 2026!⁣ ⁣ Congratulations to INNOCEAN Seoul, Havas Chicago, SUPREME MUSIC Berlin, Joseph Alexander London, TBWA\Media Arts Lab Los Angeles, TBWA\China Shanghai, McCann India Mumbai, VML New York, 750mph London, RASCAL London, Barking Owl Los Angeles, McCann London, The Bloc New York, and Wieden+Kennedy London for their Silver-winning work across AI Audio, Audio Branding, Music Adaptation, Original Music, Sound Design, Sound Mixing & Editing, and Use of Licensed Music.⁣ ⁣ A strong recognition of the talent and creativity shaping the global sound industry. 👏🎶⁣ ⁣ #LIAAwards2026 #Silver #Roastbrief⁣ by @roastbrief
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8 hours ago
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🥉 Celebrating Bronze at LIA Awards 2026!⁣ ⁣ Congratulations to Grey Health NY, Klick Health Toronto, Area 23 New York, Ogilvy Taipei, Klankwerk Gent, Subhajit Mukherjee Mumbai, Vapor Music Toronto, Agosto Music Lima, Droga5 Dublin / Accenture Song, Republica HAVAS Miami, Liquid Studios NZ Auckland, Sine Audio Post Production London, 750mph London, and Ogilvy New York for their Bronze-winning work across AI Audio, Audio Branding, Experiential Use of Music & Sound, Music Adaptation, Original Music, Sound Design, and Sound Mixing & Editing.⁣ A well-deserved recognition of the teams bringing creativity to life through sound. 🎶👏⁣ ⁣ #LIAAwards2026 #Bronze #Roastbrief⁣ by @roastbrief
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8 hours ago
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🥇 Celebrating Gold at LIA Awards 2026! Congratulations to Publicis Toronto and Rethink Toronto for their Gold-winning work in Craft: Photography Series and Food & Beverage Series in Print. A well-deserved recognition of creativity, craft, and excellence on the global stage. ✨👏 #LIAAwards2026 #Gold #Roastbrief by @roastbrief
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8 hours ago
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