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Rob Fraser

@robfraser_

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entrepreneur
@outwaysocks @customlabsocks

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The best is yet to come. by @robfraser_

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2 days ago

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2 days ago

Want FREE tickets to the Startup Canada Tour? 👀 interact with this video! We’ve got 10 tickets to give away!

We cannot believe we are officially at our TWO WEEK COUNTDOWN! Rob is our keynote and we can’t wait to be inspired!

Presented by @ups @scotiabank @pizzahutcanada

#startupcanadatour #victoriaevents #victoriaentrepreneurs #victoriasmallbusiness taken in Victoria, British Columbia by @robfraser_

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19 days ago

Ten years ago today, on September 4th, 2016, a little idea began.

The idea was simple: create a high-performance sock that athletes of every level could benefit from, and pair it with original designs that gave people a way to express themselves and the journeys they were on.

What started in the basement suite of a college student has grown into something we never could have imagined.

And it’s because of you.

The people who wore the socks. Shared them with friends. Repped us when you didn’t have to. Believed in us, supported us, and became part of the journey.

We see you. We remember you. And we’re so grateful for you.

Every pair of Outways out there is a little reminder to keep showing up, keep moving forward, and always chase your personal best.

Ten years later, we’re incredibly humbled by how far we’ve come, and somehow, even more excited for what’s ahead.

Happy 10th birthday, Outway. taken in Victoria, British Columbia by @robfraser_

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a month ago

10 years ago today, I started @outwaysocks with no money, no experience, and no plan.

I thought building a business would be about getting things right.

Turns out, it’s mostly about getting things wrong, learning, adapting, and finding the resilience to keep going.

And that’s where you develop the skills, judgement, relationships, scars, and lessons that only come from doing something hard for a long time.

I’m incredibly grateful to everyone who has been part of this journey. The team who believed, the customers who showed up, the partners who helped along the way, and the friends and family who stuck around through all of it.

I wouldn’t be here without you.

10 years down. Onward. taken in Victoria, British Columbia by @robfraser_

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a month ago

Doing it for the plot 🪵

Walked away with 3rd place at the inaugural Red Bull Log Drivers event in Victoria. 🥉

Out of 128 competitors, 64 advanced based on qualifying times. I qualified, then battled through the Rounds of 64, 32, 16, and 8 before making the final and finishing on the podium.

More than anything, I was reminded how much I love and miss competing. Being surrounded by athletes, chasing a result, and putting yourself in situations where the outcome is uncertain is a feeling that’s hard to replace.

Huge shoutout to @redbullcanada for putting on such a unique event, and @outwaysocks for the dope socks. Hope it comes back next year. 📷 @nataliecarriere by @robfraser_

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2 months ago

Ten years ago, I started @outwaysocks while I was a student at Camosun College, taking a chance on an idea and using part of my student loan to get it off the ground.

For the past six years, I’ve funded an annual award at Camosun for students who demonstrate entrepreneurial drive. My hope is that it gives each recipient the confidence and support to take a chance on their own future, just as I once did.

Congratulations to this year’s recipient, Brayden! I hope this award helps you take the next step toward building something great. Looking forward to seeing where your journey takes you. taken in Camosun College by @robfraser_

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3 months ago

While everyone’s looking back at 2016…

We’re reminded that’s the year Outway began (back when we were called endūr)

Thanks for running with us ever since. ✌️ by @robfraser_

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8 months ago

“Show me your friends and I’ll show you your future.” — Dan Peña taken in Oak Bay, British Columbia by @robfraser_

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8 months ago

Proud to make @outwaysocks annual donation to @bccancerfdn, bringing our three-year total to $85K.

The work they support continues to inspire me. From innovative research to life changing advances like their @conconifamilyfoundation immunotherapy lab, they are pushing solutions to some of the toughest challenges in cancer care.

Grateful to play a small part. Looking forward to doing even more in 2026. taken in Royal Jubilee Hospital by @robfraser_

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9 months ago

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a year ago

From knowing nothing about business in 2016 to sharing hard earned lessons on the @ecomnorthsummit stage nearly a decade later. What a wild ride. 🧦 taken in Meridian Hall by @robfraser_

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a year ago