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Robin Thirdfloor

@robinrapsgood

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I facilitated the first “Bro Let’s Talk” session at @vegaschoolofficial This session is the institution’s attempt to ensure that young men are able to engage safely in conversations around healthy masculinity,financial pressures, relationships,mental health and other topics that are relevant to their lives. I look forward to engaging in more conversations like this so we can ensure that our country’s future men get proper guidance. by @robinrapsgood
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7 days ago
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Chery let South Africans name its new bakkie and over 20 000 people submitted suggestions before the public voted for Grootman. What makes this interesting isn’t just the name but how Chery involved its audience in shaping the vehicle’s identity before it even launched. The brand lesson : Audience engagement can create more than attention,it can create a sense of ownership, giving people a reason to care about what happens next. #brandlessonsfromculture #chery #grootman #marketing by @robinrapsgood
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9 days ago
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Cadbury recently introduced a smaller 12g Dairy Milk bar at a recommended price of R5. With consumers under pressure, smaller pack sizes can give people a more affordable way to keep buying the brands they love. The brand lesson : In tough financial times,business growth can come from adapting what you offer to what consumers can afford. #brandlessonsfromculture #cadbury #marketing #pricing by @robinrapsgood
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13 days ago
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The fans want more from Bafana Bafana because the way fans experience sport has changed. It’s no longer just about match day. Fans want behind-the-scenes moments, player personalities and content that keeps them connected between games. The brand lesson : Brands have to adapt as their industries/ audiences change,what worked five years ago might not be enough today. #brandlessonsfromculture #marketing #bafanabafana #content by @robinrapsgood
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14 days ago
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KFC’s Mighty Bucket For One campaign uses the Mseleku family’s famous dynamic to land a simple message: some things aren’t for sharing. The brand lesson : Cultural relevance is about understanding culture so well that your brand is able to find a meaningful role to play in it. #brandlessonsfromculture #marketing #brands #kfc #mselekufamily by @robinrapsgood
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16 days ago
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Halfway is bringing TikTok creators into its sales teams, giving creators with established audiences an opportunity to turn their content and communication skills into a professional skill within the business. The brand lesson : Creators influence, communication skills and cultural understanding can create value beyond a sponsored post. #brandlessonsfromculture #halfway #creators #marketing #southafrica by @robinrapsgood
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a month ago
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Savanna has spent more than a decade investing in South Africa’s comedy scene, from the Savanna Comics’ Choice Comedy Awards to its new Bafunny Bafunny squad, bringing comedians together for a national tour. The brand lesson : sometimes the big opportunity isn’t in backing one star,it’s in backing the ecosystem that produces them. #brandlessonsfromculture #savanna #bafunnybafunny #marketing by @robinrapsgood
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a month ago
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Albany’s Bread-On-The-Streets initiative is viewing unemployment as both a social challenge and a commercial opportunity, rolling out branded bread stands that will be operated by local entrepreneurs. The brand lesson : sometimes the commercial opportunity is found in understanding what’s happening in society and designing the business model around it. #brandlessonsfromculture #albany #bread #marketing #unemployment by @robinrapsgood
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a month ago
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Maskandi artists are using TikTok to reach wider audiences. Their artists are able to share their music, stories and culture directly with national and international audiences without relying solely on traditional media platforms. The brand lesson : Digital platforms such as TikTok can help you reach audiences directly and build your own cultural relevance without depending on traditional media platforms. #brandlessonsfromculture #maskandi #tiktok #marketing by @robinrapsgood
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a month ago
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Liverpool FC is creating social media content specifically for South African fans, using local references, slang and culturally familiar moments. The brand lesson : Being a global brand doesn’t mean have a one-size-fits-all marketing strategy. With strategies like geo-targeting, brands can stay globally consistent while making their content feel local and relevant. #brandlessonsfromculture #liverpool #marketing #southafrica by @robinrapsgood
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a month ago
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Despite South Africa’s complicated history with music streaming, Spotify has immersed itself in local music culture through initiatives like Greasy Tunes and Mother of Music. The brand lesson : Don’t just sell the product,find ways to be relevant to the culture around it. #brandlessonsfromculture #spotify #marketing #southafrica by @robinrapsgood
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a month ago
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Khuliso Mudau became known for chewing bubblegum during soccer matches and Chappies noticed. Instead of manufacturing a moment, the brand recognized one that was already happening and turned it into a natural partnership. The brand lesson : You don’t always have to create a moment,sometimes, just pay attention to the ones culture is already creating and find a meaningful way to participate. #brandlessonsfromculture #khulisomudau #chappies #marketing #brandpartnership by @robinrapsgood
4
a month ago
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