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i run @itsxo <3
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Details at @driesvannoten by @robyn_pullen_
1
5 days ago
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@newbottega 📸 by @robyn_pullen_
9
7 days ago
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@diesel backstage for @glennmartens last show 

Shot by moi by @robyn_pullen_
7
13 days ago
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In print for @culted’s first ever zine “In Residence” 

I got the insane opportunity to interview designer @willychavarria, fashion commentator and forecaster @oldloserinbrooklyn and entrepreneur @emmarogue for a zine all about NYC

Thanks @vivosondu for letting me help on your project and @camby__ for making my writing look so gorg on the pages by @robyn_pullen_
8
16 days ago
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(euro)trash by @robyn_pullen_
7
2 months ago
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So obsessed with our latest cover for @itsxo starring It-girl @justineskye! It was such an honour working with the amazing team behind this. Especially couldn’t have done it without @samthelwell 🫶 Go check it out on @itsxo and read my interview with Justine on culted.com/xo

Talent - @justineskye
Editor in Chief - @paveldlerr
XO Content Lead - @robyn_pullen_
Photographer - @emmieamerica
Stylist - @taliaxglobal
MUA - @tuddynana using @danessamyricksbeauty
Hair - @hairbyromorgan
Special Projects Lead - @samthelwell
Creative Producer - @justinaledia
Production - @theproductionfactory
Video - @mattpj
Photo Assistant - @soggyfunk
Digital Tech - @isobel.rae
1st AC - @vadim.gorbaty
Gaffer - @jake.sicky
Steadicam - @matts_a_cat
Editor - @erin___grant
Colorist - @nickdaukas
Stylist Assistant - @kadeeeeej
Production Assistants - Isaiah Mackson, @shnitmann

Shot inside BOOM at @thestandardhighline
Justine wears clothing by: @janewade_, @balenciaga, @priscavera, @theophilio, @emceestudios; shoes by: @jimmychoo; jewellery by: @nicoleromanonyc, @susanavegajewelry, @ladygreyjewelry, @merakistudios_uk by @robyn_pullen_
4
5 months ago
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The season every hot man was in Milan and I harassed every last one of them 

For @culted and @cultedxo by @robyn_pullen_
8
9 months ago
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Breathing the same air as Madonna by @robyn_pullen_
0
7 months ago
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Nasty with a Pucci outfit by @robyn_pullen_
2
6 months ago
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Introducing @robyn_pullen_ joining the conversation at GalactaTalks: Culture Is Currency 💡

As Senior Editorial Manager at @itsxo, Robyn exists at the intersection of fashion, internet culture and digital storytelling.

From shaping conversations online to building culturally relevant editorial moments, her work continues to influence how audiences engage with fashion and culture in real time.

🗓 Saturday, June 6 2026 
📍 Patch St Pauls 
⏰ 6PM till late | Last entry 8PM 
🎶 Sounds by @edithescobar_

Tickets via link in bio 🎟️

#fashionmedia #digitalculture #creativeindustry #londonevents #creativecommunity taken in Patch St Paul's by @robyn_pullen_
16
5 months ago
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Call me marty supreme the way I play beer pong by @robyn_pullen_
4
9 months ago
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Three years ago, I started working on XO. 40,000 followers later, we’ve LAUNCHED!!

Since September 2023, I’ve been building XO into something I’m incredibly proud of. XO is more than another media brand. It’s an open-conversation, a key to a new era, a platform for emerging creatives, and a mic we want to hand over to the individuals who are fighting to change their industry for the better. 

Back in May this year, we reached 16 million users in a single month. In October, one month before launching, XO gained over 30 million views across TikTok and Instagram. Today, we launched our first digital cover starring and creative directed by It-girl @thegirljt, which gained over 26,000 likes in 26 minutes.

Obviously, there a lot of people who helped make XO what it is. In no order, @laurenhmo , @vivosox , @auraarif , @meganhwallace , @aika.cherdabayeva , @buttleer , Ana Znidarsic, @samthelwell , @danaidana , @junokelly , @solennechoi , @_aureliarachel , @joejoden , @harrybowley , @graceelenabanks , and of course Culted’s founder @paveldlerr who bet on me back then and has supported me in posting the crazy, unhinged content that got us here!

Thank you everyone for all the support so far. Keeping watching this space XO by @robyn_pullen_
31
a year ago
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