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Skin + Wellness Solutions for Mom & Baby
✨ Pediatric Nurse Practitioner Founded
🫧 Clean formulas for microbiome health
🎯 Now available @target
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Many baby body washes aren’t as gentle as they claim to be.

Baby skin is thinner, more delicate, and loses moisture faster than adult skin. That means harsh cleansers and synthetic fragrance can disrupt the skin barrier and lead to dryness or irritation.

That’s why Roe Body Wash is formulated with gentle cleansing ingredients that clean without stripping the skin.

Fragrance-free, barrier-supporting, and accepted by the @nationaleczema, it’s designed for sensitive and eczema-prone skin.

Because caring for delicate skin starts with what you wash it with. 🤍 by @roewellness
16
7 months ago
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We’re officially in Target 🎯🧴🤍
Clean, thoughtful ingredients for the whole family —
find roe in the baby aisle starting 3/25 in select Target locations✨ by @roewellness
39
6 months ago
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The power of clean ingredients & probiotics, now available at a Target near you 🎯☁️🧴✨ by @roewellness
44
6 months ago
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Prime day is HERE! Up to 30% off & free shipping, happy Prime Day 📦🧴✔️ by @roewellness
1
a day ago
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✨ THE ULTIMATE BABYMOON GIVEAWAY ✨

Dreaming of one last getaway before baby arrives? 🤍 We’ve teamed up with some of our favorite brands to give one lucky expecting family the ULTIMATE BABYMOON plus amazing baby & maternity essentials to help you get ready for your little one!

WHAT YOU WILL WIN:

✈️ $1,000 Travel Credit to @getawaytoday. $500 from @dreamlandbabyco + $500 from @getawaytoday toward the babymoon of your dreams!
🧺 Bassinet from @babydelightinc | $190 value
🤍 Solly System from @sollybaby | $268 value. Wrap carrier for newborns + soft structured carrier for older babies
✨ $200 Store Credit to @roewellness
🎁 $200 Gift Card to @bumpsuit | For all your maternity must-haves

TO ENTER:

1️⃣ Follow all participating brands on Instagram
2️⃣ Tell us why you need a babymoon + tag your plus one!
3️⃣ Complete your entry using the link in our bio or the entry form sent via DM

Share this post to your story for extra entries! ✨

The Ultimate Babymoon Giveaway runs October 5–October 18, 2026. The winner will be selected at random and contacted via email.

We will NOT contact you from any other account to inform you that you are the winner. Please report and block any spam accounts that try to do so.

Open to US residents only, 18+. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram.
Good luck! 🤍✨ by @roewellness
202
2 days ago
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The most magical, transformative experience you’ll have 🕊️✨ by @roewellness
1
2 days ago
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The serum that does it all. Supports the skin’s natural microbiome to help prevent and ease cradle cap, eczema, rashes, baby acne, you name it, we’ve go it covered 🤍🧴 by @roewellness
0
5 days ago
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Our Bath time favorites 🛁🤍

• Hair + Body Wash — 2 in 1 gentle cleanse without stripping skin, eczema safe 🫡

• Probiotic Power Serum — post bath hydration + microbiome support, soaks deep into skin

• Biome Barrier Cream — locks in moisture + supports the skin barrier 🤍

cleanse → nourish → protect ☁️

3 steps, all @ewgverified , very happy skin, and now @target 🎯🧴 by @roewellness
1
8 days ago
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Monday mood 🕊️🤍 by @roewellness
4
9 days ago
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Sun’s out. Shipping’s free. And so is your mini spf ☀️ spend $75 get a FREE powder spf + free shipping 💛🧺 by @roewellness
1
12 days ago
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The Power Pair does it again- clean, soothing ingredients mixed with probiotics to support the skin truly makes a world’s difference 🤎 by @roewellness
3
13 days ago
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Motherhood is made up of countless jobs that never clock out.

The cooking. The cleaning. The planning. The appointments. The late nights. The endless mental load.

You might be able to put a price on the work, but the value of motherhood is absolutely priceless 🕊️🤍☁️ by @roewellness
11
15 days ago
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