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Roochay Shukla

@roochay

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Home is where I lay my Hat🎩
💕प्यार @ruchitrivedi9 Kavir
🎵Creative & International Marketing
🎤 @evolutionofsouthasianmusic
🎓Berklee
🏆40 Under 40 25-26

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Biker’s paradise @royalenfieldmotoverse 🏍️🏝️

A couple of highlights from Dadda and sons day out where we experienced some of our most fav things to do together - feel the roaring engines, incredible stunt shows and epic live performances 🤘🤩♥️
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#royalenfieldindia #royalenfield #diplo #goa #motoverse taken in HillTop Goa by @roochay

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10 months ago

This past week has been one of the busiest, challenging yet one of the most exciting things that I’ve worked on this year: #DuaLipaMeetsSRK 💥
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The experience of being present in the same room where the King of Bollywood @iamsrk meets the new Queen of Pop @dualipa is priceless 😍 Big shout out to @jashodamadhavji and team @dreamnhustlemedia who’ve played a solid role in making this happen! It’s always an amazing experience working with you, Jashoda! Looking forward to achieving many more such amazing milestones together 🙌 Big thanks to @edpeto for the wonderful opportunity and for the super support, to all my closed ones for sending tons of wishes and support for the promo day, and a special thanks to my wifey @ruchitrivedi9 for being my energy and for always supporting and motivating me to do my best ❤️ .
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Stay tuned, some awesome content is coming soon from this epic meet-up!
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#DNHMediaxOutdustry #DuaLipa #ShahRukhKhan #KingKhan #SRK #OnePlusMusicFestival #OPMF taken in Mumbai, Maharashtra by @roochay

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7 years ago

Thank you so much @teddysphotos - Mumbai saw one of the most uplifting, entertaining and magical concerts of 2017! 💙 Cheers Team! 🙌😎
#edsheeran #edsheeeranindia #edsheeranmumbai #edsheerantour #sheerios #sonymusic #sonymusicindia #sonymusicinternational #perfect #perfectteam #jio #jiogarden taken in Jio World Garden by @roochay

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9 years ago

We’re live with Chapter 3, Part 2! Catch wherever you get your podcasts! 🎙️

Head to link in bio for show link

#SouthAsianMusic #musicpodcast #musicindustry by @roochay

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5 days ago

@helenedb taught us one of the most beautiful Norwegian philosophies of life that resonates so much with the way we live our life: “There is no such thing as bad weather, only bad clothing” 🌳💚

Thank you for everything Helene, we love you and Oslo 🇳🇴

#oslo #norway #nature #love #vibes taken in Oslo, Norway by @roochay

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5 days ago

I’m still not over @oyafestivalen 🕺

One of Europe’s best music fests for a reason 💯 Balancing huge headliners with homegrown artists, prioritising gender parity, best use of renewable energy, top notch waster management & recycling, sustainable food & drink, eco-friendly, transport, green partnerships, and so much more 💚❤️

And to top it off, it made me meet some of the best humans with whom I’ve had such heart-to-heart convos. Thank you for making me a part this iconic Øyafestivalen 2026 @musicnorway 🙏✨

#thankful #gratitude #blessed #norway #øya taken in Tøyen, Oslo, Norway by @roochay

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7 days ago

Chapter 3 begins! Catch part one, wherever you get your podcasts 🎙️

Head to link in bio for show link

#SouthAsianMusic #musicpodcast #musicidustry by @roochay

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12 days ago

Ask Me Anything with Pixie Weyand — an open conversation on music programming, global opportunities and what it takes to break through. by @roochay

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a month ago

Tusen takk til alle som kom på vårt første EXPORT:SESSION denne mandagen! 🇮🇳

Takk til Roochay Shukla for en lærerik keynote om det indiske musikkmarkedet, og til Gunnar Greve, Imane Istaleb, Sushil Chhugani og Navjosh Singh for en innsiktsfull samtale om India som marked, med Alan Walkers internasjonale arbeid som case.

EN:
Thank you to everyone who joined us for our first EXPORT:SESSION this Monday! 🇮🇳

A big thank you to Roochay Shukla for an insightful keynote on the Indian music market, and to Gunnar Greve, Imane Istaleb, Sushil Chhugani and Navjosh Singh for a great conversation about India as a market, using Alan Walker’s international work as a case. taken in Music Norway by @roochay

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a month ago

Roochay Shukla brings over a decade of experience in music marketing, working at the intersection of global music, culture, and audience growth.

With a Master’s in Music Business from Berklee Valencia, Roochay began his career at Sony Music India before joining and setting up Outdustry India. This year marked a special one has he bagged Social Samosa’s 40 Under 40 Class of 2025-26 award amongst a talented group of marketers and advertisers. His current role revolves around marketing and promoting an International roster, creator collaborations and onground activations to build impactful music campaigns and connect global artists with Indian audiences.

Join Roochay Shukla at All About Music X as he shares his perspective on music marketing, global campaigns, and connecting artists with new audiences.

🎟️ Tickets now live on @get.thumpn
Link in bio.

📍25–27 August 2026 | Grand Hyatt Mumbai

[all about music, all about music 2026, music conference, music industry, music business 101, artists] by @roochay

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2 months ago

40…harder, better, faster, stronger! What an incredible feeling to celebrate your special day in such a special way ✨ Happy 40th my love @ruchitrivedi9 🥳 Love celebrating you today & forever 💖

Thank you so much for the depth that you bring in our convos, our emotions and to our relationship! You make me think differently and those are some of the most beautiful perspectives of life. You’re an absolute gem 💎

May the next decade bring to you abundance of comfort, confidence to make you see your true value, fulfilment in every opportunity you pick up, success & prosperity, and of course, continue making such precious memories together and cherishing all the old ones too ☺️

Looking at the world through your lens, makes things so much happier & brighter! Stay blessed and love you so much!🧿🙏❤️
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#birthday #love #oslo #norway #ebike taken in Oslo, Norway by @roochay

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2 months ago

So incredibly proud of this woman for carrying out a month full of ‘Emotions Lab’ - an interactive experience encouraging little ones to better understand and express their emotions through an immersive journey of creative play, storytelling, and scientific exploration ✨

It’s amazing the way kids understand emotions these days and platforms like these normalise the various feelings that humans go through making them self-aware about how they feel as well as being all the more empathetic towards others feelings ❤️

Big congratulations @ruchitrivedi9 as well as to @natasha.parihar92 for the outstanding work, and contribution towards this beautiful project of Reliance Foundation x Daddu Museum of Qatar!🏆 Already looking forward to your next collaboration 🫂
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#emotionslab #nmacc #feelings #emotions #love taken in Jio World Convention Centre by @roochay

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2 months ago