Instagram story viewer> @root.ax> Posts

root.ax

@root.ax

1.1K

followers

140

following

A transmedia accelerator for impact.
Accelerating @humansintheloop_film TAAK @autoqueensofficial @tenfaofficial
From @storicultureworld

POSTS STORIES REELS TAGGED

Download All

Calling 5 Indian and international companies building across the media value chain to join our Innovation Platform at ProducerLAND Industry Days 2026.

Step into a curated room of 50 producers and industry stakeholders from 11 countries, and gain access to the wider ProducerLAND alumni network (100+ producers, curated over 10 editions and 5 years).

We’re inviting companies in AI, finance, production tech, media infrastructure, rights & IP, distribution, audience intelligence, gaming, XR and the creator economy — building locally or internationally — who want to engage with one of the world’s largest and most curious film industries.

📍 IFBE, Mumbai
🗓 Aug 6–7

5 spots for the first cohort. Flexible participation options.
Apply: mathivanan@storiculture.co / poojanadar@storiculture.co by @root.ax

19

0

3 months ago

Calling 5 Indian and international companies building across the media value chain to join our Innovation Platform at ProducerLAND Industry Days 2026.

Step into a curated room of 50 producers and industry stakeholders from 11 countries, and gain access to the wider ProducerLAND alumni network (100+ producers, curated over 10 editions and 5 years).

We’re inviting companies in AI, finance, production tech, media infrastructure, rights & IP, distribution, audience intelligence, gaming, XR and the creator economy — building locally or internationally — who want to engage with one of the world’s largest and most curious film industries.

📍 IFBE, Mumbai
🗓 Aug 6–7

5 spots for the first cohort. Flexible participation options.
Apply: mathivanan@storiculture.co / poojanadar@storiculture.co by @root.ax

43

0

3 months ago

Last few spots for our India-Europe Creative Futures Jam!
We have Docu films, Thriller series, Eco Installations, Historical XR projects & impact startups mixing with us on the 11th of July.

We have limited capacity this time, and last few slots open mail us on mathivanan@storiculture.co if you’d like to jam with us.

Check the previous post for all the details. 7 attendee slots and 2 presenter slots open.

This is an in person mixer so hope you’re in Berlin for this :) taken in Berlin, Germany by @root.ax

30

3

3 months ago

CORRECTION : The Correct Date is 11th July 16:00 to 18:00

“ I don’t understand India. It’s too big.”
“I don’t understand Europe. It’s too complicated.”
I’ve heard some version of this many times in Berli, that we decided to do something about it.

@storicultureworld @root.ax is launching India-Europe Creative Futures Jam at IndoGerman Filmweek in Berlin.

A small, curated (and curious!) room of 40 people working across film, series, creative media, culture, tech and creative enterprise — all interested in building better bridges between India and Europe.

This isn’t a pitch, just a Jam :)
If you’re interested or Curious please DM!

A Big shout out to Stephan Ottenbruch for keeping the IndoGerman flame burning and being generous with offering the Oval room at the Babylon! by @root.ax

261

4

4 months ago

What does the theatrical landscape look like from the perspective of someone programming films every week?

As part of a recent @root.ax knowledge session, @mayankshroff, Head of Programming & Distribution at @cinepolisindia, shared reflections on audience unpredictability, independent film releases, and the invisible work of getting films seen — offering valuable insights for indie film producers navigating theatrical release. by @root.ax

18

0

4 months ago

Everyone talks about making films. Fewer conversations focus on what happens after.

At our recent @root.ax knowledge session, @pranavrajkumar, Head of Operations at @studiosynot and @allnightshifts reflected on the often-overlooked challenge of connecting films with audiences — from marketability and distribution to the role producers play in building relationships and opening doors for their films.

After all, how do we know a film is truly thriving? Not just when it gets made, but when audiences get to watch it, engage with it, and appreciate it. by @root.ax

38

1

4 months ago

Everyone talks about international co-production. Few talk about how it actually works.

At our recent @root.ax Knowledge Session, we unpacked the realities of international co-production — who brings the money, who owns what, and the trade-offs filmmakers often navigate.

These conversations also sit at the heart of @producerland.community’s Co-Pro Access Lab, supporting filmmakers with project advancement, strategic positioning, mentorship, and industry access to better navigate the global co-production landscape. Applications are now open. by @root.ax

209

2

4 months ago

“The Producer’s Role & Introduction to International Co-Production”

Full Video on @neelam_entertainment
Don’t miss it

@cinemaobscurak @celine.loop

#pkrosyfilmfestival #celineloop #filmfestival #production #cinema by @root.ax

37

0

4 months ago

Releasing Today!

Watch On Neelam Entertainment

What does it take to write for the screen today?

From idea to screenplay, from instinct to structure—this session brings together voices who are actively shaping stories across formats and industries.

A conversation on process, collaboration, and the realities of creative development.

🎬 Creative Development & Writing for the Screen

@thamizhpraba_tp
@gunjitchopra
@rajiv_rajaram
@sruti_
@justgeevee

#neelam #cinema #discussion #kollywood #writers by @root.ax

159

1

4 months ago

How do international co-productions open new possibilities for independent cinema?

Catch this insightful Knowledge Session on
“The Producer’s Role & Introduction to International Co-Production”

Featuring
Celine Loop — Program Director, ProducerLAND
&
Arun Karthick — Filmmaker & Festival Director, PKRFF.

Full video dropping today at 6 PM on @neelam_entertainment
Don’t miss it

@cinemaobscurak @celine.loop

#pkrosyfilmfestival #celineloop #filmfestival #production #cinema by @root.ax

59

0

4 months ago

At the Media For Good Think Tank hosted by @root.ax in Chennai, the room was asked a question.
What piece of media changed the way you think about a social issue?

For @nirangalsiva the answer was Amma’s Pride.
The film follows Srija, a transwoman who married the love of her life in a temple in Thoothukudi. The state said she wasn’t a bride. She took it to the Madras High Court — and in 2019, the court ruled that welcoming transgender persons into society while shutting them out of its institutions is absurd.

But that’s not what stayed with Siva.
What stayed was that trans people need love too. a shoulder to lean on too. It sounds simple, but for many, it’s still a fight.

Today, on the International Day Against Homophobia, Biphobia and Transphobia, it’s a reminder that the fight for the simplest things — to love, to be loved, and to have that love recognised — continues.

At @root.ax we’re interested in stories that stay with us long after they end. Stories that make us think, feel, and see the world a little more deeply.

More from the room coming soon.

@gayatrinphotography @jyotishelar @mantrafoundationindia @premarevathi @benisha_maggie @archanaaseker @aparna596 @sruti_ @sarabhi_maybe @nikireddy17 @tarana_nana by @root.ax

7

0

5 months ago

At the Media For Good Think Tank hosted by @root.ax in Chennai, facilitator @tarana_nana asked participants a simple question:
What piece of media changed the way you think about a social issue?

For @gayatrinphotography, the answer came immediately: Blood Diamond. Because how often does a media piece make you cry? And when it does, you don’t forget it.

The film stayed with her long after it ended, changing the way she thought something as intimate as her own jewellery. The beauty of it. The violence behind it. And the human cost hidden beneath the shine.

Stay tuned. More from the room coming soon!

@mantrafoundationindia @jyotishelar @archanaaseker @aparna596 @benisha_maggie @nirangalsiva @premarevathi @sruti_ @sarabhi_maybe @nikireddy17 by @root.ax

8

0

5 months ago