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Toronto Branding & Creative Studio

@rootedstudioinc

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149
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Creative Agency
We build brands from the inside out.
Strategy. Identity. Experience.
Founder @elisabettamacchiaa
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Rooted Studio is a branding and creative studio for founders whose business is already growing but their branding can’t keep up. I keep meeting the same founder. Great product. A team that actually cares. With a brand that made all of it look smaller than it was. Here’s what I believe: a brand isn’t a logo. It’s the whole root system. Strategy is the soil. Messaging is what breaks the surface. Identity, website, content, campaigns are the branches everyone actually sees. Cut any of it off from the rest and the whole thing wilts. The founders we work with show us their branding graveyard. A logo from one designer. A website from someone else. A social manager who’s never seen either. Everyone doing one slice, nobody thinking about how it all holds together when a real customer actually meets you! Rooted builds the whole world for your brand, service or product: strategy, identity, messaging, website, social content, campaigns. We design for every place your brand shows up, growing in the same direction instead of six different ones. Here’s what that actually does for you: the right clients say yes faster. Your pricing stops feeling like a fight. Your team stops explaining the business every time someone new walks in. Your launches land instead of leak. And you stop tinkering with your own brand at midnight because it finally sounds like you the first time. Where our team digs in: Strategy / Messaging / Identity / Website / Content / Campaigns We work as an external creative lead, but we build like it’s our own business. Because when the brand finally says what the business has been saying all along — the pricing shifts, the clients shift, the whole room changes. The founders we work best with are done duct-taping. Done explaining. They just want the brand to catch up and grow with them. If that’s you, dm Rooted and let’s talk. by @rootedstudioinc
7
3 months ago
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No one recommends a brand because of its font. They recommend it because of how it made them feel. Seen. Understood. A little closer to who they want to be. Your logo gets you noticed. The feeling is what gets you remembered. At Rooted Studio, we build brands from that feeling outward, starting with strategy and carrying it through visuals, web, and every touchpoint in between. See you in the next one, and if you’re building something meaningful, send us a message by @rootedstudioinc
5
9 days ago
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Take a seat. We have work to do. Rooted is a strategy-led creative studio for founders and brands who have outgrown the way they currently show up. We build brands which means strategy, identity, digital and the experiences that bring it all to life. For the businesses opening their next location, entering a new chapter, launching something new or realizing their brand no longer reflects where they’re headed. That’s usually where we come in. Rooted Studio. by @rootedstudioinc
6
a month ago
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Very serious people doing very serious brand work. Obviously. A little Rooted behind the scenes. by @rootedstudioinc
6
a month ago
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Founder | Creative Director | Mother | Storyteller Here to bring your brand to life in the most unexpected way possible. by @rootedstudioinc
27
a month ago
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Maybe go for it;) by @rootedstudioinc
22
2 months ago
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Club Pharos knew what they were building: a space rooted in strength, recovery, and real community, right here in Vaughan. What they needed was the idea that could bring all of it together. That idea became the beacon. It became the icon, the focal point in the space, and the thread that now runs through the entire brand. From the deep midnight palette and silver finishes to the monogram living across the signage, apparel, and walls. Here’s some of our favourite work we’ve made this year. And honestly, so excited for our clients. The doors open soon in Vaughan and we can’t wait to see people walk in. Dm us about what you’re building and we’ll set up a discovery call. by @rootedstudioinc
2
3 months ago
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Pouring my heart into Rooted Studio every single day. It starts here. These moments. The raw, unfiltered truth of design, why we do what we do, and people we love to work with. This was harder than it looks😝 but this is just the beginning. by @rootedstudioinc
18
2 months ago
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When our client first explained AutoExports to us, it was less about a car listing platform and more about the search for the right car. The collector in Berlin. The engine part sitting in Toronto. The car in Ontario that belongs in a rebuild in another city. That space between the person and the thing they’re trying to find is exactly what AutoExports was built to close. AutoExports is a global discovery platform for collectors, dealers, and people who don’t care where the vehicle or part is, only that it exists. Sellers list their cars and parts. Buyers find them from anywhere in the world. Our role at Rooted was to take that idea and turn it into a full brand world. So we built the entire direction around one line: Some cars are worth crossing oceans for. AutoExports couldn’t feel like another listings site. It had to feel like a passport. We worked across strategy, positioning, logo design, advertising assets, website graphics, listing templates, and the full brand system AutoExports needed to show up with confidence. The identity incorporates deep ocean navy, playful duotone texture, editorial typography that reads more like a travel magazine than a spec sheet, and imagery that treats a wheel rim like the hero object. AutoExports launches soon, and we can’t wait to see it come to life. If you’re building something bold, we can help you shape it. Not sure where to start? Neither were most of our clients. That’s what the first call is for! Send us a DM to get started. by @rootedstudioinc
0
3 months ago
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What does “stronger hair from the root” really mean? For Oratress, it became the foundation of the brand. A new hair care brand rooted in ritual, confidence, and botanical strength, Oratress asked us to bring their growth story to life through a visual identity that feels as nourishing and refined as the formula itself. by @rootedstudioinc
0
3 months ago
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Your online presence is part of the brand. Not the place you dump content. A few grids we’ve been building lately for founders who understand that how you show up online matters just as much as what you’re selling. Because if you’re investing serious money into the business, the brand shouldn’t look like it. Swipe through some of our recent work. → And yes, we’re very picky about the details. by @rootedstudioinc
1
2 months ago
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We tell founders their brand should feel like a place people want to stay in. Figured we should probably build one of those for ourselves. by @rootedstudioinc
9
3 months ago
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