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Brand Strategy

@royabyiby

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Helping build a brand with depth 
Connecting your brand + audience through strategy
Here to serve what you're called to do
By @the.siarry
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Your brand is always becoming & evolving Here’s how I help you build what’s next. #brandstrategytips #brandstrategists #rebrand #brandingstrategy by @royabyiby
0
a month ago
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To All The Brands, Building a business is more than products and more than bold colors, great packaging, excellent and prompt customer care. We have been told to use colors that reflect brand vision and mission because they evoke feeling, messaging that calls forth the emotions of our prospective audience. While that is not wrong, there is more to branding than colors, a few words backed with the hope that our customers would be loyal. You can say you’ve achieved successful branding when your ideal audience not only loves and experiences your brand messaging but through them others can understand what your brand represents and is built for. Your customers should not only be able to tell people what you sell. They should be able to tell them who you are. That is exactly why Roya By Iby was created; to help brands move beyond simply looking like a brand to becoming one that people can recognise, remember, experience, and believe in. #brandstrategist #brandbuilding101 #buildingabrand #brandstrategytips #brandexperiences by @royabyiby
0
2 months ago
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The real question is not whether you should be rolling out branded logo tanks just because it’s the chique thing to do. The real question is what brand equity or identity has my brand built enough for my ideal audience to buy into. When someone wears your branded tanks, it’s not another accessory in their closet, it’s a sense of belonging, they are buying into a world your brand has created. #brandidentitydevelopment #brandequity #visualidentitysystem #brandstrategist by @royabyiby
4
8 days ago
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Branding is on the lips and strategy document of every brand looking to elevate. However, good branding ought to be prioritized GOOD BRANDING IS TO SHOW AND NOT JUST TELL. I break down what showing and not just telling means using DESIREE IYAMA as the case study. #brandbuilding101 #brandbuildingtips #goodbrands #brandcasestudies #brandmanagers by @royabyiby
2
a month ago
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If your brand went awol, would anyone notice? Or would it take another post from you before they know they've not seen you around? If your answer is no, you may ask the question which is "how do you expect me to make people notice my absence?" 👉 Consistent posting? No. Without strong values, personality, voice, tone, message, end goal experience, you're just making noise, sadly. 👉 You have a logo and colours associated with your brand? That's okay but what does that communicate? Crickets????? 👉 You have the numbers and visibility, but nobody's heart sinks at the thought of going away? That's empty. It's not just about what you do and the frequency with which you show up. It's the story you tell, how you curate your story and channel it towards building an experience. That’s where we come in. At BWR, we help businesses craft branding strategies that turn them from “just another option” to the brand people live and breathe by 😉😉 by @royabyiby
2
a year ago
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