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Roy walks us through why the Breguet 7027 should be in every Indy collector's watch box. taken in Roy & Sacha Davidoff SA by @roydavidoff
7
a day ago
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What makes a watch truly special?

Is it its rarity, its provenance, the story behind it, or simply the ability to recognize something exceptional when you see it?

For @roydavidoff, this instinct was shaped from an early age. Growing up in Geneva in a family rooted in jewelry and precious stones, he discovered vintage watches as a teenager. What began as curiosity gradually became a lifelong pursuit of knowledge, collecting and expertise.
Today, Roy is a collector, dealer and historian, and the co-founder of @davidoffbrothers with his brother Sasha. But his relationship with watches goes far beyond collecting.

In this new episode of HORMÊ, we talk about what happens when curiosity becomes obsession, expertise and, ultimately, a way of life.

We discuss the art of looking closely: reading a dial, identifying a case maker’s signature, tracing a serial number, understanding provenance and archives, and recognizing the details that can reveal a watch’s true story.

Roy also shares the story behind building a business with his brother : a partnership grounded in absolute trust and complementary personalities, and speaks candidly about the less visible realities of success: financial risks, scams, mistakes, exhaustion and the pressure of making decisions in an industry where knowledge and trust are everything.

After decades spent searching for exceptional watches, Roy still experiences the same feeling that drew him into this world as a teenager: “This is special.”

An episode about watches, certainly. But also about family, memory, obsession, expertise and the stories we choose to preserve.

Link in bio

Rolex | Photo by @jimmyheneidy taken in Genève, Switzerland by @roydavidoff
14
17 days ago
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The revival of the Patek Philippe Ellipse 3738 has received a warm welcome from collectors and amateurs alike. Its more conservative size and its absence from the catalog since 2010 both surprised us as it was re-launced this year. taken in Roy & Sacha Davidoff SA by @roydavidoff
5
21 days ago
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SOLD: The Audemars Piguet 25679BA is an exceptionally rare 18k yellow gold “mini” or “baby” perpetual calendar wristwatch, produced in the early 1990s. At just 30mm in diameter, its remarkably compact case housed a sophisticated automatic perpetual calendar movement, giving it the proportions of a neo-vintage dress watch while retaining an unusually complex complication. taken in Roy & Sacha Davidoff SA by @roydavidoff
0
22 days ago
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SOLD: A mini 26mm Audemars Piguet manual wind moonphase, which we have only ever seen two examples of. More commonly found in a 33mm automatic version. taken in Roy & Sacha Davidoff SA by @roydavidoff
3
23 days ago
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White gold, faceted case, ultra thin automatic, skeleton, diamonds and full set.. tell us more! taken in Roy & Sacha Davidoff SA by @roydavidoff
3
25 days ago
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A look back at the third conversation in Revolution’s Horological Symposiums at @geneva_watch_days.

The Great Polarisation — Is There Still Space Between Giants and Independents?brought together a timely discussion on one of the watch industry’s most important questions: as the market pulls toward global groups on one side and independent makers on the other, what happens to the space in between?

Moderated by @constant.kw, the panel featured Davide Cerrato, Naoya Hida and Roy Davidoff, with perspectives spanning brand building, independence, pricing, creativity, collectability and the realities of today’s watch market.

Scenes from the conversation at the Geneva Watch Days Pavilion.

#GenevaWatchDays #GWD2026 #HorologicalSymposium #IndependentWatchmaking #RevolutionWatch by @roydavidoff
2
a month ago
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The ultra rare Audemars Piguet BA4232 skeleton ultra thin automatic coming with its original box and papers and in beautifully preserved condition. In fact, our first one that we found. taken in Roy & Sacha Davidoff SA by @roydavidoff
2
a month ago
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A 1989 new old stock "safe queen" 3960J complete with all the goodies including the commemorative coin for the 105th anniversary of Patek Philippe. taken in Roy & Sacha Davidoff SA by @roydavidoff
4
a month ago
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SOLD: We have witnessed the meteoric rise of the Patek Philippe 3940 among watch collectors, but there are still opportunities to find similar watches offering great value like this full set mint condition 5039G, which is essentially exactly the same watch, but with a hobnail or clous de Paris guilloché bezel. taken in Roy & Sacha Davidoff SA by @roydavidoff
8
a month ago
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Roy walks us through different version of the skeleton ultra thin automatic Vacheron Constantin with a faceted case this time and the reference 43030J. taken in Roy & Sacha Davidoff SA by @roydavidoff
2
a month ago
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SOLD: Only 5 pieces were produced of the present Audemars Piguet reference 25936BA, which is fitted with the calibre 2890 “Grande Sonnerie Carillon” minute repeater, incorporating a three-gong carillon striking system. Produced between 1997 and 1999, the reference was manufactured in only 13 examples across all metals, including five in yellow gold. taken in Roy & Sacha Davidoff SA by @roydavidoff
6
a month ago
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