Instagram story viewer> @ruffgemsco> Posts

Ruff Gems Co.

@ruffgemsco

17.7K

followers

2302

following

Luxury pet ID tags & accessories
Handcrafted with intention
Where safety meets style
Give this world good energy
As seen in @hauteliving @trend_hunter

POSTS STORIES REELS TAGGED

Download All

Some VERY exciting news… ✨
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This July 2026, Ruff Gems can be seen in British Vogue.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is a true pinch me moment!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
There have been so many late nights, moments of self-doubt, and challenges that come with building a small business while balancing life, family, and work. But giving up was never an option.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Because of all of you.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
To every customer who trusted me with something special for their dog, every friend who cheered me on, every stranger who found Ruff Gems and became family through our shared love of our dogs, thank you.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
And to my family, thank you for standing beside me through every high and low. Thank you for believing in this dream, for your patience, your encouragement, and for supporting me. I truly could not have done this without you.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This moment doesn’t belong to me alone. It belongs to this incredible community and family who have supported Ruff Gems through every collection, every launch, every post, and every dream (and every failure).
⠀⠀⠀⠀⠀⠀⠀⠀⠀
From the bottom of my heart, thank you for believing in what I create and for helping me turn a small idea inspired by love into something that has reached farther than I ever imagined.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Give this world good energy. Sometimes, it gives a little back. ✨ by @ruffgemsco

122

97

3 months ago

Handcrafted means HEARTcrafted.
.
.
.
.
Cover Photo: Custom Lucid Halo Pet ID Tag
.
.
.
.

#handmade #ruffgemsco #dogtags #resinartist #dogtagart by @ruffgemsco

229

57

a year ago

At Ruff Gems, our name embodies the essence of our philosophy: our pups are indeed our precious gems. Just as gemstones are formed under immense pressure and energy, our dogs radiate a unique vibrancy that enhances our lives. They are not just companions; they are treasures that bring joy, comfort, and unbounded love.
.
.
.
In essence, Ruff Gems is more than just a shop; it's a celebration of the love we have for our pups and the energy we wish to spread. It's about recognizing the beauty in every wag, every bark, and every moment shared with our furry friends. Join us in spreading that good energy—because just like gems, our dogs are meant to shine brightly in this world.
.
.
.
.
Photo: RG Signature Tee with Dream ID Tag with Strawberry Quartz and Jewlery grade Cubic Zirconia.
-Jade Gemstone Collar and Rose Quartz Gemstone Collar by @ruffgemsco

340

64

2 years ago

Meet Yoda, Society gentleman. 🍂

Dressed in Briar,
wrapped in Brocade,
with a little Sanctuary
for the memories we’ve made.

Amber at his side,
autumn at his paws-
Yoda knows good style
needs no reason, no cause. 🤎

The Briar Signature Tee
Brocade Nodo Neckerchief
Sanctuary Aura Bear ID Tag

A proper little member of The Autumn Society.
Where cozy meets collected, and every dog dresses like they have somewhere important to be. 🍁✨

P.S. The chocolate-dipped paws were not part of the styling. Yoda brought those himself. 🐾 by @ruffgemsco

87

26

a day ago

The Autumn Society. 🍂

Slow mornings, long walks, a little coffee somewhere in between, and, of course, never going anywhere alone.

A collection made for the season we wait all year for, and the pups we share every part of it with.

This chapter has slowly come together piece by piece, the knits, the little details, the walks, the layers, the things we carry with us. And seeing it all together like this feels a little special. Like the world we’ve been creating all along finally has a season of its own.

A season imagined together, The Autumn Society, in collaboration with Ruff Gems. 🤎 name tags by @ruffgemsco

For days spent side by side, dressed for wherever autumn takes us. taken in Chicago, Illinois by @ruffgemsco

64

15

a day ago

Always my +1 from day 1 💙💙💙

Wearing @ruffgemsco
📍 @rossiogastrobar on the rooftop @altisavenida.hotel

#mydogismylife #seniordog #chihuahuaminpin taken in Lisbon, Portugal by @ruffgemsco

3

19

a day ago

Some people call me D
Some call me Don
Some call me Mama
Some call me Donna

And then there's a very special, very unique crowd that calls me to talk about their pups. What an awesome community of people you are. Keep it coming.

[Spoiled dog dog mom dog tags dog tag luxury handmade in New York dog mom gifts dog accessories] by @ruffgemsco

50

23

2 days ago

Because you showed us so much love we want to give back to YOU!!!!!
@ruffgemsco and @gigis.usa have teamed up with Missy Jazzy to give you the biggest and best giveaway you don’t want to miss!!!

Enter to “fall” into love with you and your pup!!🤎🤎

✨winner will receive ALL this:
From @ruffgemsco
-briar signature tee
-sable nodo neckerchief
-coordinating tag
-rose quartz collar

From @gigis.usa
-dog mom and dog coordinating outfits, includes choice of sweaters
-for our girl pups: necklace and bow, for our boy pups: bow tie
-harness and leash set
-Astor bag

**if your pup’s size isn’t available for prizes, winner can choose an alternative item of the same or lesser value designated by shop owners

✨rules to enter:

1️⃣ Follow @ruffgemsco @gigis.usa and @missjazzy.doodle
2️⃣ Like this post 🤎
3️⃣ Tag your besties in the comments
(1 tag = 1 entry)
4️⃣ Bonus: Share this post to your story and tag us for 5 extra entries

Please note: Unfollowing after the giveaway will disqualify you from future giveaways.

⏰ Giveaway ends 10/2 at midnight EST
🎉 Winner will be selected randomly and announced via stories the next day

🚫 This is our only official account.
Winners will be contacted directly from this account only.
🌍 Giveaway is open worldwide. Winner is responsible for shipping costs.
⚠️ Please be cautious of scam or phishing accounts.
This giveaway is not sponsored or affiliated with Instagram.

Good luck and we woof all of you 🤎🤎🤎

#goldendoodles #doglife #doglove #dogreels #dogfashion by @ruffgemsco

1k

427

2 days ago

Little Boo Tag is the perfect everyday Fall accessory to keep your pup safe! It's chic, small and effortlessly cute.

ONLY A HANDFUL LEFT!!! Get yours before they vanish into the night! by @ruffgemsco

60

21

4 days ago

There’s something about amber that just feels like sunshine. ☀️🤎

Warm, golden, and millions of years in the making, amber has long been associated with comfort, positivity, and a sense of calm.

And isn’t that exactly what our dogs bring into our lives?

They ground us when life gets chaotic, brighten our ordinary days, and remind us to enjoy the little things. In return, we give them all the love, comfort, and care they deserve.

Amber is a little reminder of that beautiful exchange of energy between us and our pups. No magic required. Just love, good vibes, and a little golden glow. ✨

Good energy looks good on everyone. Especially your dog. 🐾

Dog Model @kai_the_gshepherd wearing:
Sandstone signature Tee
sanctuary, aura bear tag
@gigis.usa bow and necklace

#RuffGems #Amber #GoodEnergy #DogMomLife #GemstoneJewelry LuxuryDog by @ruffgemsco

88

31

4 days ago

Handmaking luxury dog accessories for spoiled dogs who have absolutely no idea how good they have it. 😂

I'm Donna. And I love to spoil your pup!!!! by @ruffgemsco

97

17

5 days ago

He's spooky. He's sparkly. He has standards. 🦇✨

Bats & Bling ID tag- because Halloween looks better with a little sparkle. Tiny bats, a touch of class, and just enough spooky to make your pup the best dressed little boo in the room!

Beautiful model @moose.teddy_poodles rocking his Bats & Bling tag and Sable Velvet and Brocade Neckerchief. by @ruffgemsco

44

16

6 days ago