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SoCal matcha & hojicha pop-up built around supporting local communities and giving back
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October is a special month for us. Around this time last year, Andree was starting to plan for the launch of Ruma, which happened in December. Since then, Ruma has grown in ways we never could have imagined, and as we continue growing, we’ve been trying to be intentional about the kind of business we want to build and the communities we want to be part of. We want to keep creating genuine connections, supporting other small businesses and giving back whenever we can.

That’s what makes this October especially meaningful. It’s Andree’s birthday month, and she wanted to celebrate by giving back to a community that means a lot to us. We’re really excited to be fundraising for @mindovermilesoc , a nonprofit we’ve gotten to see make a real impact by bringing people together, creating space for folks to do hard things together and connect. 

Our Corn Milk Matcha launches October 10, and from 10/10 through 10/31, all profits from it at the Old Town Tustin Farmers Market will be donated to Mind Over Miles. 🌽🍵

And of course, we have lots of fun events coming up this month! Swipe through to see our menu at the end. 🤍

#matcha #matchalover #matchalatte #ocfoodie #matchatime taken in Tustin Farmers' Market by @rumalatte
10
20 days ago
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“Is that your dog in the logo?” 🐶

We get asked that all the time, so we thought we’d finally share the story behind how our logo came to life. Last photo is a fun surprise 😉 

When we first started Ruma, we had no idea what our logo should be. I ended up making a simple matcha whisking bowl on Canva, and for about two months, that became our placeholder logo. 

Then one day, our friends gifted us aprons that had an illustration of Riley, our 4 year old golden retriever 🦮, whisking matcha on them. It was the cutest thing ever, but more than that, it instantly felt like us. For the first time, we felt a real connection between the logo and what Ruma stood for. 

“Ruma” means home in Indonesian. To us, it represents a space where love, kindness, and connection are felt. And that’s exactly who Riley is. She’s loving, gentle, always wanting to be close, and always connecting with people. 

She became the perfect representation of Ruma and the feeling we hope to create every time we’re out there sharing matcha, connecting with you all, and building community with our peers. 

#matcha #matchalatte #matchalovers #matchalover #matchaholic taken in Old Town Tustin by @rumalatte
20
5 months ago
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On the menu for this weekend for @fridaynightmunchies_ and Old Town Tustin Farmers Market @ocfarmbureau ! We’re bringing back Black Sesame Matcha 🖤🍵 apparently she has a lot of fans! 

We’re also popping up at @localgemcollective 12p-5p on Sat. Hope to see you there!!

#matcha #matchalatte #bananamatchalatte #matchatime #matchaaddict taken in Old Town Tustin by @rumalatte
11
3 months ago
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Hi friends we have a few updates- pistachio cream is temporarily unavailable due to restocking issues 😲. Also, this weekend, we have a change to the schedule, we are popping up at Orange Home Grown Farmers Market @orangehomegrown serving matcha and hojicha . That means we are not going to be at Old Town Tustin Farmers Market.

Looking forward to the weekend, hope we see you out there! ❤️

#matcha #matchalover #matchalatte #matchalovers taken in Orange Home Grown Farmers & Artisans Market by @rumalatte
6
4 days ago
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Also save us so much money and trash from repurposing things 🙂‍↕️

#matcha #matchalatte #matchalove #matchalovers #matchaaddict taken in Tustin Farmers' Market by @rumalatte
17
8 days ago
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If you missed the first time @mindovermilesoc hosted an OC Matcha Run at Old Town Tustin Farmers Market, this is your second chance, or if you joined us last time, we’d love to see you again! 🫶

This Saturday, October 10, from 9 AM to 1 PM, we’re celebrating World Mental Health Day at @oldtowntustin_sat_market! 

It’s a special event for @rumalatte because we’re fundraising for Mind Over Miles, a nonprofit organization that has done so much to support the community through mental and physical wellness.

To us, community means taking steps to support an organization that creates meaningful spaces for people to connect, move, and prioritize their well-being is something we’re grateful to be part of. 

We’re launching our Corn Milk Matcha this Saturday, and 100% of the profits from this drink at Old Town Tustin Farmers Market from October 10–31 will go toward supporting Mind Over Miles! 🌽🍵

The OC Matcha Run food crawl is officially sold out, but the farmers market is open to everyone, and enjoying the festivities is completely free! Come say hi, grab a matcha, and help us give back to a cause that means so much to us.

- Ruma Team

#matchalatte #matcha #matchalover #ocfoodie #matchatime taken in Tustin Farmers' Market by @rumalatte
19
11 days ago
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Recap of the first OC Matcha Run 🍵 🏃‍♀️ where @rumalatte served bottles of matcha latte post-run. No long lines. Grab and go mingle with everybody 🙌. Thank you again to @mindovermilesoc for having us 💚 y’all did an amazing job on a 100-degree day 👏

Oct 10 is going to be the next @mindovermilesoc event, ticket for food crawl is sold out, however festivities and fun at the market is completely FREE. Old town Tustin farmers market is open from 9am - 1pm, come by, grab a matcha and help us fundraise for Mind Over Miles, and hang out! 🫶

#matchalatte #matcha #matchalover #run #matcharun taken in Irvine, California by @rumalatte
9
12 days ago
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OCTOBER 10TH- SAVE 👏 THE 👏 DATE 👏

In celebration of World Mental Health Day, @mindovermilesoc is hosting a food crawl around Tustin, making stops at local businesses where participants can enjoy food and drink samples along the way.

Mind Over Miles is a nonprofit dedicated to making mental health support more accessible through community, movement, and meaningful connection. 🤍

The start and finish line will be at Old Town Tustin Farmers Market 🧑‍🌾. The food crawl is officially SOLD OUT, but the market is FREE and open to everyone!

If you’re looking for a wholesome Saturday plan, come hang out at the market, mingle with the community, grab a drink from @rumalatte, and help us fundraise for @mindovermilesoc. 🤍

From 10/10–10/31, 100% of the profits from our Corn Milk Matcha at Old Town Tustin Farmers Market will be donated to Mind Over Miles. 🍵

We’d love to see you there and share a cup for a good cause!

#matchalatte #matcha #matchalover #ocfoodie #matchalove taken in Tustin Farmers' Market by @rumalatte
10
15 days ago
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WHO IS READY FOR OUR MATCHA FOOD CRAWL THIS WEEKEND!!!! 🍵🏃🏻‍♀️

STOP 1: @shootz.official SPAM BRULEE MUSUBI 🥪
STOP 2: @ayercoffee MATCHA SAMPLER 🍵
STOP 3: @acairepublic ACAI SAMPLER 🍓
STOP 4: @morninglavendercafe COLD BREW W/ PUMPKIN COLD FOAM 🎃
FINISH LINE: @anaken.hanaichi JAPANESE DAIFUKU MOCHI 🍡 

@rumalatte will also be at the finish line serving up their MATCHA LATTES. They’ll also be launching their CORN MILK MATCHA 🌽 with 100% of the profits being donated back to Mind Over Miles! 

Even though the event is sold out, the post-walk market is open and free for all the attend! Come mingle and grab matcha with us! #ocmatcharun #orangecounty #foodcrawl 

****This event is completely sold out but follow us for more events like this in the future! 

Thank you to @oldtowntustin_sat_market for allowing us to celebrate WORLD MENTAL HEALTH DAY at their market! by @rumalatte
13
15 days ago
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This spot is so cute…kinda wanna get married here 👀

@rumalatte offers matcha catering for weddings, showers, birthdays, corporate events, celebrations and more. Choose from our unique menu of handcrafted matcha drinks, or add our Vietnamese iced coffee to the menu.

Our catering menus can also be customized to fit your event, from the drinks and flavors to the overall theme.

For catering inquiries & bookings, visit the link in our bio ✨

#matchalatte #matcha #matchalover #catering #cateringservice taken in Rancho Las Lomas by @rumalatte
16
17 days ago
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On the menu for this weekend and next! Corn milk matcha is available starting 10/10 🌽🍵. This weekend we will be at our usual spot at Old Town Tustin Farmers Market (@oldtowntustin_sat_market) and Friday Night Munchies (@fridaynightmunchies_ ). 

This Saturday, we are also going to be at @mindovermilesoc ‘s 5k/10k matcha run at Jeffrey Trail. The run starts at 9am, RSVP link is in the bio! 🏃‍♀️

see ya! 

#matcha #matchalover #matchalatte #matchatime #ocfoodie taken in Tustin Farmers' Market by @rumalatte
2
18 days ago
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LAUNCHING ON OCTOBER 10: we’re excited to fundraise for Mind Over Miles (MoM), a nonprofit making a meaningful impact across Orange County, LA, and beyond.

MoM brings people together through movement, connection, and community, reminding us that we don’t have to do hard things alone. We’ve had the opportunity to see firsthand the community Karen has built and the real impact MoM is already making, which makes this fundraiser especially meaningful to us.

At Ruma, we’ve always wanted to be more than just a matcha pop-up. Supporting our community, creating genuine connection, and giving back are at the heart of what we do. Being able to contribute to a nonprofit whose work we’ve seen make a difference in real time feels like such a natural reflection of those values.

October is also Ruma founder Andree’s birthday month, and giving back is something she’s always wanted Ruma to be intentional about. So this year, we’re celebrating by giving back to a community that means so much to us. 

And because Corn Milk Matcha happens to be one of Karen’s favorites, we’re launching it on Oct 10 and making it our fundraiser drink! 🌽

From October 10–31, profits from every Corn Milk Matcha sold at the Old Town Tustin Farmers Market will be donated to MoM.

We’re grateful to show up for Karen, Mind Over Miles, and the community they’ve created- and we’d love for you to be part of it, too. ♡

#matchalatte #matcha #matchalover #ocfoodie #matchatime taken in Tustin Farmers' Market by @rumalatte
19
25 days ago
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