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Rumi Seoul | K-Beauty Shop

@rumiseoul

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K-Beauty picks, shipped from Seoul 🇰🇷
Skincare · Masks · Sun care
🛍 Shop on Shopee SG · MY · PH · TW · VN
🎁 Follow our shop for vouchers

POSTS STORIES REELS TAGGED

Guess the order 👀
A Korean evening routine — 4 steps, shuffled. Swipe, then drop your order in the comments (e.g. ACDB).
Comment your answer and we'll DM you our Instagram-only Shopee code 💜
Where are you watching from? 🌏
Seoul answer drops in our next post. Shop K-beauty from Seoul · Link in bio
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#RumiSeoul #SeoulEdit #KBeauty #KoreanSkincare #SkincareRoutine taken in Seoul South Korea by @rumiseoul

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18 hours ago

Gel or cream? Morning or night? 💜
4 quick K-beauty picks. Swipe and choose A or B on every slide.
Comment your answers like 1A 2B 3A 4B, plus where you're scrolling from 🌏
Comment your picks and we'll DM you our Instagram-only Shopee code 💜
We ship from Seoul to SG · MY · PH · TW · VN · MX, and we'll share the Seoul favorites next week. Follow so you don't miss it.
Link in bio.

#RumiSeoul #SeoulEdit #KBeauty #KoreanSkincare #ThisOrThat taken in Seoul, South Korea by @rumiseoul

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2 days ago

A little green herb with a big following in Korean skincare. 🌿
Centella (also called cica) shows up on labels in many routines. Swipe to see what it is, where to spot it, and how to try it gently.
Save this for your next ingredient check.
Link in bio.

#RumiSeoul #SeoulEdit #KBeauty #KoreanSkincare #Centella #Cica #SkincareIngredients #SkincareTips taken in Seoul, South Korea by @rumiseoul

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3 days ago

Three steps. That's all it takes. 🌙
Cleanse gently, moisturize for comfort, and finish every morning with sunscreen. Save this for your next routine reset.
Link in bio.

#RumiSeoul #SeoulEdit #KBeauty #KoreanSkincare #SkincareRoutine #SkincareTips #SPF #GlowRoutine taken in Seoul, South Korea by @rumiseoul

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4 days ago

Sunscreen 101 ☀️

SPF = protection against UVB, the rays behind sunburn.
PA = Korea & Japan's rating for UVA. More + means more protection (PA+ to PA++++).
Reapply about every 2 hours outdoors, and after sweating or swimming.

Check the pack for SPF and PA, then follow the label directions.

Save this for your next sunny day 🤍
Seoul Edit · discover Korean beauty from Seoul

#RumiSeoul #SeoulEdit #KBeauty #KoreanSkincare #Sunscreen #SPF #SkincareBasics #KBeautyTips taken in Seoul, South Korea by @rumiseoul

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5 days ago

A mask night, simplified 💜 Four steps, about 20 minutes: cleanse, apply, relax, finish. Always follow the directions on your pack. Save this for your next mask night and tell us how you like to unwind 🌙 New here? Follow our Shopee shop for a 10% follow-prize voucher. Link in bio. #SheetMask #KBeauty #KoreanSkincare #SkincareRoutine #MaskNight #SeoulEdit #RumiSeoul #SelfCare taken in Seoul, South Korea by @rumiseoul

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6 days ago

🌙
We're Rumi Seoul — a little K-beauty shop sending our favorite picks from Seoul to you. Every week, one thing we love.
New here? Follow our Shopee shop for a 10% follow-prize voucher. Link in bio 💜

#KBeauty #Seoul #SeoulEdit #KoreanSkincare #KBeautyShop #Shopee #RumiSeoul #SeoulNights taken in Seoul, South Korea by @rumiseoul

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7 days ago

A little wander through a Seoul beauty aisle 🌿 Always something new to find. Follow along for our weekly Seoul Edit. Link in bio. #RumiSeoul #SeoulEdit #OliveYoung #KBeauty #Seoul #KoreanSkincare #SeoulTravel by @rumiseoul

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3 months ago

Every day is a new chance 💜 A small reminder from Seoul. Follow along for our weekly Seoul Edit. Link in bio. #RumiSeoul #SeoulEdit #KBeauty #KoreanSkincare #SelfCare #Seoul #DailyReminder by @rumiseoul

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10 months ago

Don't wait for the right time. 🌙 Start your own little routine tonight. Link in bio. #RumiSeoul #SeoulEdit #KBeauty #SkincareRoutine #KoreanSkincare #SelfCare #Seoul by @rumiseoul

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10 months ago

Rumi Seoul 💜 K-beauty picks, shipped from Seoul. Link in bio. #RumiSeoul #SeoulEdit #KBeauty #KBeautyShop #Seoul #KoreanSkincare by @rumiseoul

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10 months ago

#biohealboh #probioderm #3dliftingcream
#kbeauty #rumiseoul by @rumiseoul

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10 months ago