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Ryan

@run__afoul

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5642

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Building @usefoulplay
Previously @drinkaid.co

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In order to do things differently, we must first see things differently.

This is a new vision for performance nutrition. Sign up for early access in the link in our bio. by @run__afoul

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a year ago

My name is Ryan, an entrepreneur based in Singapore building in the supplement space.

My first venture is DrinkAid, a pioneer in the alcohol wellness category that aims to make drinking a better experience by reducing the negative side effects of alcohol. As the market leader in markets such as Singapore and the Philippines, we have sold over a million doses to date in the past four years, and are sold countrywide in convenience stores and pharmacies.

My next venture is still currently in stealth mode, though it will be in a similar vertical (supplements) and slated to launch by 2Q 2025.

Personally, I graduated with a law degree in 2020 and passed the bar a year later, but made the hard decision to eschew a law career to pursue DrinkAid instead.

It didn’t occur to me how much I am interested and intrigued in branding and marketing until I was in the weeds with DrinkAid, as I never encountered marketing in a formal academic setting.

—

Thanks to Ryan - @shrimpy.pd for sharing his favourite resources and marketing recommendations. by @run__afoul

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2 years ago

Maybe it’s not so much about pinch me moments but more about moments when you’re about to throw up out of fear 😖

Created a real core memory by sharing about my journey and lessons with @drinkaid.co at Today@Apple. What started out as finding a way to solve a personal problem paved the way for an ever-expanding alcohol wellness category in Singapore. I remember hearing consultants saying that we’ll never make it in a niche market with only one product and such a tiny addressable market. But we’re still here 3 years later, with some of our biggest plans slated for next year.

There’s this saying about how 90% of what you know represents 5% (or less) about how the world really works. Just remember this when you face detractors putting your hard work and vision down - nobody can predict the future, but you can always build it. And just remember to be your biggest cheerleader, because no one wants to see you succeed as much as yourself.

Last but not least, thank you @danieltamago for roping me in this monumental project 🚀🚀 by @run__afoul

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3 years ago

“Any ball that is 99% out, is 100% in”

Quick moments from @sgtennisopen @wta

#tennis #sgtennisopen #leylahfernandez #sgtennis #sportsphotography by @run__afoul

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19 days ago

Leisure & Development by @run__afoul

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a month ago

July and August through the lens of @raybanmeta @woptics and the iPhone 17 Pro Max

@creampie.sg office warming

The opening of the newly renovated @miumiu at @marinabaysands

@birkenstock x @ader_error

@tenkoverymuch and father (or mother?)

@othongthai at @doverstreetmarketsingapore

@didi_han_ at @highhousesg

Next Hi-Creatine flavour dropping October by @run__afoul

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2 months ago

In close company with @cartier at its new Raffles Hotel boutique, for an evening of artistry and craftsmanship.

@cartierwatchcommunity
#cartierwatchcommunity by @run__afoul

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3 months ago

The one self-employed friend on a Tuesday by @run__afoul

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7 months ago

Professional presence is but a spectrum… by @run__afoul

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3 months ago

Abundance arrives when the nervous system stops preparing for loss by @run__afoul

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8 months ago

New favourite ensemble from @im_men_official @club21 by @run__afoul

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6 months ago

What’s it to you? by @run__afoul

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8 months ago