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Rune Andersen

@runefilm

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1411

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Creative Director | Emotion-Led Trailer Strategy | Audience Discovery
Co-Founder @ www.trailr.ai
Founder of @thetrailerartist

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3 days ago

Det er fuldstændig vanvittigt, at DobbeltSpil nu har solgt over 75.000 billetter i biografen. 😱

Det kan kun lade sig gøre, fordi der bag filmen står en gruppe mennesker med @julie.r.olgaard i front, som nægter at lade sig begrænse af andres holdninger, normer og kutymer!!

Et hold mennesker med KÆMPE ambitioner, som har knoklet solen sort for at komme i mål, uanset hvor meget modstand de har mødt på vejen.

Derfor var det også et stort privilegium at blive inviteret ind i det selskab og blive spurgt, om jeg ville producere traileren til filmen!!

Kæmpestort tillykke til alle involverede. Lad os få den op på 100.000! 🚀 😃

@scanboxdk @hitheroproductions @esbentonnesen @annamwillumsen @thetrailerartist by @runefilm

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9 days ago

Meet the World-Builders. This is probably one of the archetypes I personally connect with the most.

I love when a film invites me so deeply into its world that I forget where I am for a while. A world with its own rules, history, culture and mysteries waiting to be discovered.

That feeling of immersion is also what makes World-Builder energy so interesting from a campaign perspective. If the world itself is part of what audiences fall in love with, then the marketing should not only explain the story. It should give us a way into that world.

World-Builders are the seventh of 7 Emotional Archetypes I’ve been developing to explore how we emotionally connect with films and series, and how that emotional energy can drive the campaign.

Swipe to learn more about the World-Builders ➡️

Visual concept created together with @danyfrancisco_ ❤️ by @runefilm

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16 days ago

Meet the Nostalgics. 🕰️ The sixth of 7 Emotional Archetypes I’ve been developing to explore how we emotionally connect with films and series.

Nostalgics are drawn to stories that reconnect us with something familiar. A place, a relationship, a ritual, a memory — something that reminds us where we come from and what still matters.

Not nostalgia for nostalgia’s sake. But that quiet feeling of recognition:

“I know this. This is part of me.”

Swipe to learn more about the Nostalgics.

Created in collaboration with @danyfrancisco_ ❤️ by @runefilm

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24 days ago

Meet the Escapers. 🌤️

The fifth of 7 Emotional Archetypes I’ve been developing to explore how we emotionally connect with films and series — and how that emotional energy can be the main driver behind a marketing campaign.

Escapers are drawn to films that give us somewhere softer to be for a while.

Warmth. Lightness. Humour. That feeling of the pressure dropping and finally being able to breathe.

Not escape from life — but a little space to return to it with more energy.

Swipe to learn more about the Escapers.

Brought to life together with @danyfrancisco_ Francisco ❤️ by @runefilm

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a month ago

Dear filmmakers and original storytellers, please listen up.

I truly believe that one of the reasons it’s so hard for audiences to discover and connect with your films is that most trailers and film campaigns look and feel the same.

Commercial action trailers all follow the same formula.

Corny text slates. Empty one-liners.

And the same goes for comedy. For drama. For thrillers.

Very few trailers dare to show the raw truth of what the film actually feels like.

Instead, they’re shaped to fit the same template, just to make sure they don’t stick out too much.

And yes, some commercial films today are cheap replications of each other. So maybe they don’t always deserve a better trailer.

But interesting arthouse films and original independent films do.

Too often, they’re given the same commercial marketing package.

So they end up looking and feeling the same too.

They blend into one big pool of B-films and mediocrity.

And that makes it almost impossible for the right audience to find them, feel them, and connect with them before the release.

A film isn’t just a genre or a market position.

It’s a deep and unique emotional experience.

For the creators.

And for the audience.

And that is exactly what the campaign should express.

Not a replicated cliché of a genre film.

But a teasing taste of the original emotional experience the film delivers.

So, dear filmmakers, if you’d like to work with an independent creative agency that develops your campaign based on your unique cinematic language and the emotional experience of your film, let’s talk. by @runefilm

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3 months ago

It is always rewarding when the people I collaborate with experience exactly what I aim to bring to every project ❤️ by @runefilm

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a month ago

Trailr.ai may have just become better than me at understanding the emotional undercurrent of a film❤️
And that matters. Because when developing a marketing campaign, understanding what a film makes us feel is just as important as understanding what happens in it.
The creative decisions are still human. But having an AI co-pilot that genuinely understands emotion is incredibly powerful. by @runefilm

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a month ago

Traileren til Råplan er ude i dag! ❤️

Tusind tak til Ida Harder og @zentropaproductions for at lade mig krænge filmens følelsesmæssige kerne ud på 1 minut og 5 sekunder 😁🔥

Skynd jer i biffen til oktober og se den. Det er et brag af en film! @raaplan.filmen

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The trailer for Råplan is out today!

A huge thank you to Ida Harder and @zentropaproductions for trusting me to distil the emotional core of the film into just one minute. 🔥😁

Go see it in cinemas this October. It’s one hell of a film! by @runefilm

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a month ago

Let’s stop trying to position films based on what we think audiences want.

Let’s start with the core of the film — the feeling, the experience, the story, the message — and let that shape the trailers, the clips and every other campaign element.

Then use audience insight to make sure the campaign reaches the people most likely to connect with it.

That is how a film finds its real audience 💡 by @runefilm

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a month ago

The trailer for Let Sleeping Dogs Lie is out 🙌   And I’m really proud of how the trailer turned out for this remarkable film.   From the beginning, we had a great collaborative process. Not just about telling the story, but about finding the emotional core of the film and translating its feeling, tension and essence into the trailer.   How to let the humour sting, while still keeping the emotional vulnerability alive underneath?  A huge thanks to @plineroenne and @felix.baerwald for the trust and openness to my ideas - and for a great creative collaboration throughout the process.   Congratulations to the whole team at Milk Pictures, and I wish the film all the best on its journey ahead🙏  #LetSleepingDogsLie #KalterHund #TrailerProduction #FilmMarketing #thetrailerartist by @runefilm

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3 months ago

Meet the Reflectors 🧐 The fourth of 7 Emotional Archetypes I’ve been developing to explore how we emotionally connect with films and series.

Reflectors are drawn to films that shift their perspective. Stories that reveal hidden connections, challenge assumptions and make something suddenly click into place.

Not complexity for the sake of complexity. But that moment when a film makes you think: “Wait… I see this differently now.”

Swipe to learn more about the Reflectors ➡️

Developed in collaboration with @danyfrancisco_ ❤️

#filmmarketing #trailercampaign #moviedistribution by @runefilm

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a month ago