Instagram story viewer> @rupp.pr> Posts

Rupp Public Relations GmbH

@rupp.pr

1.2K

followers

1639

following

We’re an international communications agency. We specialize in purpose-driven tourism and hospitality.

POSTS STORIES REELS TAGGED

In an industry moving as fast as travel, the biggest shifts happen on the show floor. @itbberlin proved it: 5,601 exhibitors from 166 countries, turning conversations into the partnerships and products that define where travel goes next.

That’s the real power of events like this: they don’t just reflect the industry, they set its agenda for the years ahead. For 2027, with the Maldives stepping in as official Host Country and AI-powered, experience-led travel dominating the conversation, the agenda is already taking shape.

#ITBBerlin #TourismTrends #TravelIndustry #ITB2027 taken in Messe Berlin by @rupp.pr

15

0

3 days ago

Meet Hengki Adnyana, the new Resort Manager at Buahan, a Banyan Tree Escape 🌿

With over a decade in luxury hospitality, Hengki's journey began with training in India before he returned to Indonesia, rising from front office to senior leadership. Now he guides the next chapter of Bali's first no-walls, no-doors resort, with regenerative hospitality, community and a deep sense of place at its heart.

"For me, hospitality is not something we deliver, but something we hold."

This November, Hengki is coming to Berlin and Zurich. Journalists and media: if you'd like to meet him for a 1:1 conversation and some fresh story inspiration from the Balinese highlands, please send us a DM.

📸: @banyantreeescape.buahan

#SustainableTravel #RegenerativeTravel #Ubud #BanyanTreeEscape #TravelJournalist by @rupp.pr

15

0

10 days ago

The EU’s EmpCo Directive is tightening the rules on green travel advertising. Claims like “sustainable,” “climate-neutral,” or “eco-friendly” will need concrete evidence.

Climate-neutrality claims based on carbon offsetting will no longer be allowed, while future environmental promises will require a publicly accessible, independently verified implementation plan.

For tour operators, hotels, airlines, and travel agencies, that means one thing: sustainability communications need to be critically assessed.

We recently carried out exactly this kind of sustainability communications check for a tour operator.

Heading into the next season and wondering whether your sustainability claims are EmpCo-proof? Get in touch. Our team would be happy to take a look at everything with you. 💜

📸: @annette.photo

#Sustainability #EmpCo #Greenwashing #Reisebranche #travelPR by @rupp.pr

9

0

17 days ago

Our favorite season started last weekend: Oktoberfest 2026! 💜

Our office is walking distance to the festival grounds, so do let us know if you're nearby.

Where to stay: @hotel_augustin
Where to eat: @bratwurst_gloeckl_am_dom
What to do: Escape the city for a day trip to Schloss Neuschwanstein, the castle that inspired the Disney castle.

#wiesn2026 #oktoberfest2026 #ozapftis #münchen #munich taken in Munich, Bavaria, Germany by @rupp.pr

20

2

24 days ago

Throwback Thursday might not really be a thing anymore, but we're going to throw it back to one of our favorite press features in the past: @reisen_exclusiv .

A little reminder of the time @CempedakIsland was featured in the pages of this beautiful travel magazine. 💜

#CempedakPrivateIsland #ReisenExclusiv #LuxuryTravel #SustainableTravel by @rupp.pr

10

0

a month ago

What do we love more than seeing our clients featured in meaningful press such as @cntravellergermany and @ellegermany ?

The answer is: curating just as meaningful press trips that allow for journalists to write authentic articles based on in-person experiences.

If you’re a hotel or tour operator, send us a message if you want us to help with your next press trip experience.

If you’re media, feel free to message us to be added to our mailing list so that we can reach out to you personally when the next fitting press trip happens from our side!

📸: @annette.photo

#CNTraveller #ELLEGermany #TravelPR #PressTrips taken in Germany by @rupp.pr

24

0

a month ago

As part of our “S-Word” initative, we support projects related to children’s education in countries where we built real connections with the people leading these projects. 💜

During a trip to Cambodia in 2016, Natascha, our founder, met Sarou, a local who shared the reality faced by hundreds of children in his village: limited access to education.

That conversation became the starting point for the NGO Eunoia e.V, which is where we donate a share of our profits to every year. The donations help build schools, playground, finance teacher salaries, and much more.

Here are some snaps of one of the schools being built by @uthandosouthafrica in Cape Town, where we were able to contribute the playground for the kids.

#EducationForAll #SocialImpact #S-Word #SouthAfrica by @rupp.pr

16

4

a month ago

Postcard from Lithuania. ✉️

Part of Lucía’s family is Lithuanian, so during her holidays she took the opportunity not only to visit them, but also to explore the country. She visited some of Lithuania’s most iconic cities, including Vilnius and Kaunas, and also discovered the coastal gems of Palanga and Klaipėda.

Here are a few highlights from Lucia’s trip:
💜 Where to eat typical Lithuanian food: @berneliu_uzeiga & @etno.dvaras
💜 What to do: Vytautas the Great Bridge, Pažaislis Monastery in Kaunas, and Trakai Castle near Vilnius.

#Lithuania #BalticTravel #TravelStories #CulturalTravel by @rupp.pr

8

0

2 months ago

Curious on how to spot genuine sustainability at a hotel?

In our latest blog post, we explore the key signs to look for: local involvement, responsible construction, energy and waste management, credible certifications, and, above all, transparency.

We also share the red flags to watch out for, such as wrong “eco-friendly” claims and sustainability promises with no evidence behind them.

Read our latest article (link in bio), How to Spot Genuine Sustainability at a Hotel (and What to Ignore), and learn what to look for when choosing your next stay.

Pictured: @sonblancmenorca taken in Menorca, Balearic Islands, Spain by @rupp.pr

20

2

2 months ago

🇮🇹 Ferragosto: A celebration of summer, tradition and togetherness.

Every August 15th, Italy comes alive with a unique spirit: long lunches with family and friends, seaside escapes, local traditions, and moments shared around the table.

But Ferragosto has roots that go far beyond today’s summer celebrations. Its origins date back to ancient Rome, when Emperor Augustus introduced the Feriae Augusti, a period of rest and festivities marking the end of the agricultural season.

Over time, this tradition evolved, blending Roman customs with Catholic celebrations, and became the Ferragosto we know today: a moment to pause, reconnect and enjoy the beauty of shared experiences.

More than a holiday, Ferragosto represents the Italian art of enjoying life.

Buon Ferragosto! 💜

📸: @wire.stock

#Ferragosto #ItalianCulture #ItalianTraditions #ItalyLifestyle by @rupp.pr

10

0

2 months ago

Thank you @tagesanzeiger & @mitszhu, for sharing your Nyepi experience at @banyantreeescape.buahan with Swiss readers.

"This luxury hotel offers radical exclusivity. Five stars, right in the middle of dense jungle, but above all: no walls, no doors."

#Buahan #BanyanTreeEscape #TagesAnzeiger #PressFeature #LuxuryHospitality by @rupp.pr

11

0

2 months ago

Have you heard of Tri Hita Karana?

Originating in Bali, Tri Hita Karana, meaning “the three causes of well-being”, offers a timeless approach to creating balance, resilience, and long-term value.
This philosophy is built on three pillars:

💜 Parahyangan: Harmony with Purpose
Acting with integrity and staying connected to a higher mission and shared values.
💜 Pawongan: Harmony with People
Building strong relationships through collaboration, respect, and mutual support.
💜 Palemahan: Harmony with the Environment
Promoting responsible stewardship of natural resources and sustainable practices.

#TriHitaKarana #Sustainability #CorporateResponsibility taken in Bali, Indonesia by @rupp.pr

8

0

3 months ago