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Always having fun
šŸŽ„ @riptidecreative.ca
šŸŽ§ @915thebeat
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6 Weeks of pure insanity. One of many reels from my recent social campaign with @tom_poker_nl 

Creative consulting, post production and daily turnarounds fuelled some great growth on his socials. Now we're gonna do it again. Next up, WSOP Vegas. by @ryanlabrie
2
4 months ago
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Behind the Scenes of our social campaign for Empowered EDI taken in Toronto, Canada by @ryanlabrie
0
6 months ago
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One of our reels from our recent social campaign for Empowered EDI.

After helping companies around the world rebuild their hiring processes, Empowered shifted focus to reshaping workplace culture. To support their new Keynote, we created a research-driven social campaign that highlights what their clients value most.

We turned insights into high-energy stories that spark conversations, showcase Empowered’s new services, and give audiences actionable ways to improve their work environment. By focusing on small, meaningful changes, the campaign not only raised brand awareness but also drove measurable business impact, proving that culture isn’t just feel good, it’s good for business.

Shot on @sonycine FX6 & FX30

Client: Empowered EDI
Production Company: @riptidecreative.ca

Producer/DP: @_rijulk
Director: @ryanlabrie
Gaffer: @itsgodswill_
BTS Video: @mikesmind__

Post Production House: @frametwostudio
Editor & MoGraph Artist: @mikesmind__
Colourist: @_rijulk
Sound Mixer: @ryanlabrie taken in Toronto, Canada by @ryanlabrie
0
6 months ago
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Trust is more important than ever.

After helping companies around the world rebuild their hiring processes, Empowered shifted focus to reshaping workplace culture. To support their new Keynote, we created a research-driven social campaign that highlights what their clients value most.

We turned insights into high-energy stories that spark conversations, showcase Empowered’s new services, and give audiences actionable ways to improve their work environment. By focusing on small, meaningful changes, the campaign not only raised brand awareness but also drove measurable business impact, proving that culture isn’t just feel good, it’s good for business.

Shot on @sonycine FX6 & FX30

Client: Empowered EDI
Production Company: @riptidecreative.ca

Producer/DP: @_rijulk
Director: @ryanlabrie
Gaffer: @itsgodswill_
BTS Video: @mikesmind__

Post Production House: @frametwostudio
Editor & MoGraph Artist: @mikesmind__
Colourist: @_rijulk
Sound Mixer: @ryanlabrie taken in Toronto, Ontario by @ryanlabrie
0
6 months ago
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Less dad energy, shooting 73 different aspect ratios and our director’s birthday!? This is BTS, look at our Built for the Trade campaign for Mister Safety Shoes, in partnership with @fookcomm.

Shoutout to the team!

Client: @mistersafetyshoes
Agency: @fookcomm
Production Company: @riptidecreative.ca

Cast: @benmurray4, @unique.adriano, @misstaurus_

Producer: @_rijulk
Production Manager/1st AD: @erfan.tohidinia
Director: @ryanlabrie

DP: @_rijulk
Cam Op: @kiamozaffari
2nd AC: kedzierm_dp

Gaffer: @itsgodswill_
Key Grip: @mahanfilms

HMU: @andrea.espinoza.makeup

BTS Video: @mikesmind__
BTS Photo: @amandeshmukh

PA: @anttonellaolmos, @sharuka.jpg

Edit & Motion: @frametwostudio, @mikesmind__
Colourist: @_rijulk
Sound Mix: @ryanlabrie taken in Toronto Canada by @ryanlabrie
1
a year ago
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After expanding to 34 stores, Mister Safety Shoes shifted its marketing strategy from radio to digital, aiming to use online storytelling to enhance brand awareness and consideration.

Partnering with @fookcomm, we developed a social campaign based on research into what their customers value in a shopping experience. 

We built focused messaging around this research and brought it to life through video. The resulting campaign differentiates their brand and helps their audience understand why they should choose Mister Safety Shoes.

Our campaign included video ads and motion ads, designed to expand reach and maximize brand awareness.

On Point

Shot on @reddigitalcinema/ Gemini & @nisiglobal Athena Primes

Client: @mistersafetyshoes
Agency: @fookcomm
Production Company: @riptidecreative.ca

Cast: @benmurray4, @unique.adriano, @misstaurus_

Producer: @_rijulk
Production Manager/1st AD: @erfan.tohidinia
Director: @ryanlabrie

DP: @_rijulk
Cam Op: @kiamozaffari
2nd AC: kedzierm_dp

Gaffer: @itsgodswill_
Key Grip: @mahanfilms

HMU: @andrea.espinoza.makeup

BTS Video: @mikesmind__
BTS Photo: @amandeshmukh

PA: @anttonellaolmos, @sharuka.jpg

Edit & Motion: @frametwostudio, @mikesmind__
Colourist: @_rijulk
Sound Mix: @ryanlabrie taken in Toronto Canada by @ryanlabrie
3
a year ago
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After expanding to 34 stores, Mister Safety Shoes shifted its marketing strategy from radio to digital, aiming to use online storytelling to enhance brand awareness and consideration.

Partnering with @fookcomm , we developed a social campaign based on research into what their customers value in a shopping experience. 

We built focused messaging around this research and brought it to life through video. The resulting campaign differentiates their brand and helps their audience understand why they should choose Mister Safety Shoes.

Our campaign included video ads and motion ads, designed to expand reach and maximize brand awareness. 
 
Built for the Trade

Shot on @reddigitalcinema/ Gemini & @nisiglobal Athena Primes

Client: @mistersafetyshoes
Agency: @fookcomm
Production Company: @riptidecreative.ca

Cast: @benmurray4, @unique.adriano, @misstaurus_

Producer: @_rijulk
Production Manager/1st AD: @erfan.tohidinia
Director: @ryanlabrie

DP: @_rijulk
Cam Op: @kiamozaffari
2nd AC: kedzierm_dp

Gaffer: @itsgodswill_
Key Grip: @mahanfilms

HMU: @andrea.espinoza.makeup

BTS Video: @mikesmind__
BTS Photo: @amandeshmukh

PA: @anttonellaolmos, @sharuka.jpg

Edit & Motion: @frametwostudio, @mikesmind__
Colourist: @_rijulk
Sound Mix: @ryanlabrie taken in Toronto Canada by @ryanlabrie
0
a year ago
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When @fookcomm came to us with this campaign for Mister Safety Shoes, we knew we were called on to level up the production quality.

Full crew, real camera and a lot of laughs.

Project & BTS coming out soon! taken in Toronto Canada by @ryanlabrie
11
a year ago
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For our latest Pokémon spec, we wanted to bring back that feeling of being kids again. The answer? Pokémon. Here’s the BTS of One Journey, For Every Generation, where we mixed nostalgia with storytelling.

Shot on @sonycine FX6 with @7artisansofficial cine lenses

Client: @Pokemon

Production Company: @riptidecreative.ca

Starring:
@marcars.ca
@mannyfreshhh
@desai_yaami
Penelope Desabelle
Trent Murray

Crew:
Producer: @_rijulk
Director: @ryanlabrie
1st AD/PM: @go4soph
Director of Photography: @_rijulk
1st AC: @marianaxdiazzz
Gaffer: @_rafaelzoto
Grip: @himynameischriz
Swing: @shot.by.alan
Production Designer: @b.ellerz
Set Dec: @mutyarae
Wardrobe Stylist: @stylebykaay
BTS Photo: @thenameistravis
BTS Video: @mikesmind__

Editor: @mikesmind__
Sound Mix: @jlopezu23
Colourist: @mobin.azarr

Special Thanks To
@_dungeoncomics
@trakfve taken in Toronto Canada by @ryanlabrie
2
a year ago
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On set with our Director @ryanlabrie for our Pokemon spec as he works on bringing all of us back to our childhoods! taken in Toronto Canada by @ryanlabrie
3
a year ago
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Get a quick look at us capturing the nostalgia and all things Pokemon from our latest spec, One Journey, For Every Generation.

Shot on @sonycine FX6 with @7artisansofficial cine lenses

Client: @Pokemon

Production Company: @riptidecreative.ca

Starring:
@marcars.ca
@mannyfreshhh
@desai_yaami
Penelope Desabelle
Trent Murray

Crew:
Producer: @_rijulk
Director: @ryanlabrie
1st AD/PM: @go4soph
Director of Photography: @_rijulk
1st AC: @marianaxdiazzz
Gaffer: @_rafaelzoto
Grip: @himynameischriz
Swing: @shot.by.alan
Production Designer: @b.ellerz
Set Dec: @mutyarae
Wardrobe Stylist: @stylebykaay
BTS Photo: @thenameistravis
BTS Video: @mikesmind__

Editor: @mikesmind__
Sound Mix: @jlopezu23
Colourist: @mobin.azarr

Special Thanks To
@_dungeoncomics
@trakfve taken in Toronto Canada by @ryanlabrie
7
a year ago
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One Journey, For Every Generation - Pokémon Spec

A concept commercial crafted to capture the generational magic of Pokémon. It follows the evolution of a young boy’s love for the cards, cut through time to reveal him now, as a father, sharing that same joy with his daughter. Built around nostalgia, and handing down your passions. ā€œOne Journey, For Every Generationā€

Shot on @sonycine FX6 with @7artisansofficial cine lenses

Client: @Pokemon

Production Company: @riptidecreative.ca

Starring:
@marcars.ca
@mannyfreshhh
@desai_yaami
Penelope Desabelle
Trent Murray

Crew:
Producer: @_rijulk
Director: @ryanlabrie
1st AD/PM: @go4soph
Director of Photography: @_rijulk
1st AC: @marianaxdiazzz
Gaffer: @_rafaelzoto
Grip: @himynameischriz
Swing: @shot.by.alan
Production Designer: @b.ellerz
Set Dec: @mutyarae
Wardrobe Stylist: @stylebykaay
BTS Photo: @thenameistravis
BTS Video: @mikesmind__

Editor: @mikesmind__
Sound Mix: @jlopezu23
Colourist: @mobin.azarr

Special Thanks To
@_dungeoncomics
@trakfve taken in Toronto Canada by @ryanlabrie
12
a year ago
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