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Ryan Selvy

@ryanselvy

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šŸŽ¤ Designer and creator news
šŸ‘ļø For people who just notice things
šŸŽ„ Host of The File New Show
šŸ™ļø NYC
āœ‰ļø RyanSelvy(at)gmail
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Donā€™t get me wrong, I understand the importance of brand guidelines and the value in keeping things consistent across the graphic design of a brand. But the best ideas come from throwing that all out the window and taking an idea as far as it can possibly go. I think itā€™s such a bummer this was only open as a one day venue. Something like this in New York would be too busy to stand in line for for like over a month. Then again, no idea how any of this works with fire code. Also I donā€™t know if NYC even has an A&W restaurant? Regardless, super impressed with this marketing stunt. Wish more companies threw it all to the wind like this. Also! Iā€™ve never been to Canada, so relied on the great videos recorded in Toronto by @andrewcretaro @fred.bk jenna.rachel.kaplan @junkfoodjunction @shawnmolko @bwit.bunz and @sen2ours by @ryanselvy
363
2 months ago
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Canā€™t believe how much @gmanchess nailed this mission patch design! It was so cool to read about the process and how closely he worked with the astronauts of Artemis II. Also, knowing I can watch the @nasa stream of the astronauts going through space at any time of day for the next 10 days is gonna wreck my sleep schedule. FOR ALL HUMANITY !! by @ryanselvy
422
4 months ago
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Love the penguin characters that illustrator @mattblease recently made for book publisher @penguinrandomhouse . Learned a lot about the history of the branding and mergers of Penguin Random House through the making of this reel. Might even have to make an entire reel all about Jan Tschicholdā€™s ā€œPenguin Composition Rulesā€ that standardized the iconic look of Penguin Books. Not to mention Iā€™m now hyper aware of the penguins on all the sides of books. Keeping my eyes out for the vintage ones. Also the @fastcompany article highlighted is by Grace Snelling by @ryanselvy
414
4 months ago
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The team at @jimhensonscreatureshop make the coolest stuff. And I know it takes an incredible amount of talent and effort to make it all look incredibly easy and fun. They created the new mascot Biberty for a @libertymutual by bringing together foam, robotics, and @fourthsealstudios eyeballs. The puppet design / character design of it is a bit jarring, but by understanding the brandā€™s absurd voice, itā€™s a great choice. Almost how the General has an uncanny animation to him. Liberty even captioned one of their videos as a jump scare with Biberty. Apparently itā€™s based off an older one of their spots that built its own following online. Is this the Liberty Cinematic Universe? by @ryanselvy
34
a day ago
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At first glance itā€™s hard to tell what the designers at Coca-Cola updated the brand with. But when you take a closer look at the whole system, you start to see that the updates were just meticulously adjusted to elevate what was already there. And not disrupt what was already working. By tapping into their history, design elements from the past, and cleaning up the little stuff, they managed to launch a really impressive ecosystem of design, type, motion design, photography, brand voice, and more. I have a thing here or there that Iā€™d personally change, like the contrast between sub brands. The all red lineup of cans loses a visual hierarchy and immediate recognition that I feel is a loss to step away from. But the project as a whole is great. I love the type from Brody Associates even with all the criticism online. I think it works well with the brand. Apparently itā€™s pulled from the 2023 holiday campaign. Strong typography brings a brand together. And now Coke has their Spencerian script and this proprietary custom font. by @ryanselvy
89
3 days ago
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You have to eat one full tube of Danimals before commenting. The Danimals yogurt rebrand gets a passing grade for me. It gets a lot of things right, but I do have a feeling a lot of people are going to be displeased with the mascot character design. It plays it a little too safe with its simplicity and naturally people will say ā€œis this AI?ā€ but I think itā€™s something they can continue to iterate on. The brand language as a whole is very successful and way more legible than before. The choices of typefaces also elevate the personality. Itā€™s fun and clear. Not necessarily timeless as it blends in with a lot of the other healthy brands of the 2020s, but itā€™s effective for now. by @ryanselvy
41
4 days ago
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The design of all the merchandise (and specifically clothing at Disney Parks) has always been obnoxious. Whenever youā€™re shopping in the Magic Kingdomā€™s emporium or Disney Springs store it feels looks you always find something with a subtle wordmark or icon, and you want to buy it until you see an intrusive design torment working its way up the sleeve. Or a huge mess of an illustration on the back. This new line of clothing is called Logo Mania but it feels a bit ironic since I was surprised to see how small and minimal Disney was willing to scale everything down. Thereā€™s an inherent value in modesty and reservation. But it takes guts for a product design team to do it. If a brand is willing to deprioritize immediate recognition from across a parking lot, sometimes it leads to more press. The colors are bright, and I hope this isnā€™t a way to just cut down costs on manufacturing and distribution. But weā€™ll see! What do you think? by @ryanselvy
141
9 days ago
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Itā€™s like they wanted the logo to be as confusing as the name. I donā€™t understand why every logo made for the companies belonging to the worldā€™s richest man feels like a rushed job. SpaceX and XAI already had complicated branding and logo design, and this just merged the two. I canā€™t imagine the graphic designers or creative team presented this as their first choice. It just feels too amateur. If you go to their website or their profile page the logo also isnā€™t changed consistently everywhere so I donā€™t know when itā€™s one over the other. by @ryanselvy
50
11 days ago
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Over half the people watching this have used this brand today, but you probably donā€™t recognize the logo. This company started out in 1946 as Tokyo Tsushin Kogyo K.K., making rice cookers out of a department store in Japan. It wasnā€™t until their transistor radios took off in the 1950s that they rebranded with a name Western customers could pronounce easier. The first Sony logo was a vertical box with a curvy S introduced in 1955. It reminds me of a pocket lighter? lol To years later, in 1957, designer Yasuo Kuroki created the first version of the wordmark we recognize today. And while the logo design has been refined since then, the core graphic design hasnā€™t changed in almost 70 years. When did you figure it out? This is episode one of Logo Zero, a new series breaking down the first logos and early brand identity of famous brands. by @ryanselvy
29
25 days ago
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The chaotic stippled design of the Config Conference really spoke to me. They managed to have so much color and depth even without much shading or gradient elements in their graphic package. The stage and motion design system made a natural and seamless transition between every speaker and talking point. It felt chaotic, loud, colorful and free but never unorganized. Everything felt like it had its place. And it also still felt on brand for Figma. Keeping the energy high and still beautiful, while also activating an internal existential creative career design crisis within me. by @ryanselvy
38
a month ago
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Warner Brothers Animation revealed a new feature slate at the Annecy International Animation Film Festival. Itā€™s an attempt to center and reconstruct confidence in the studio after a few weird years. While positioning themselves as a studio that can do many things, theyā€™re using Tweety Bird as a mascot that feels extremely similar to Tinker Bell. There a lot of things I really like about the bumper. Iā€™m glad they kept the golden ripple and the golden treatment to cartoon transition is so good. But thereā€™s also a disconnect from that portion and the first half. I wish if they were planning to use their creative IP, that they would lean into it more. Instead the animation sequence feels like a bundle of disjointed different ideas. Also, am I the only one who always thinks Tweety Bird is a girl? by @ryanselvy
44
a month ago
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Everyoneā€™s covering up their logo this week because of the Leviā€™s Stadium thing. The condiment brands get a pass. Heinz, Hellmannā€™s, and Tabasco were all actually covered up inside World Cup stadiums. Gillette Stadium doing shaving cream feels a little too try hard. Couldā€™ve been clever before, but Leviā€™s already did the bit. Chiquita covering up their indiscernible logo is completely out of left field. The whole point is to be able to visually identify the brand without context. Without the blue circle it would be unclear, and also bananas arenā€™t the soccer games? Of course the ones that require the text to be overlaid on top of the sheet are graphic designers that lost the plot, or marketing teams just generating trends. @alexkrokus said it best. Now it just came full circle. ā€¦I filmed this a few hours ago and I still canā€™t get the taste out of my mouth. by @ryanselvy
42
a month ago
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