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Museum-level fashion language
House of ethnic treasures
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+998 88883838 Gozar of Artisans
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Spearheaded by the Uzbekistan Art and Culture Development Foundation (ACDF), conceived by Lebanese designer Nada Debs and developed in collaboration with SAADI Ethno as resident brand, GOZAR of ARTISANS is now open. This new destination is Tashkent is where design, heritage and contemporary expression meet.

The concept store is dedicated to elevating Uzbek craft. Master artisans have been invited to collaborate closely with GOZAR, presenting the finest of Uzbekistan’s traditions through new objects, installations and limited-edition pieces. Here, craftsmanship is treated as a living creative practice — inherited knowledge serving as the foundation for fresh, contemporary interpretations.

Participating masters & artists:
Madina Kasimbaeva, Davlat Toshev, Nodir Rasulov, Alisher Raximov, Abduvohid Karimov, Jurabek Sidikov, Hasan Umarov, Gulnora Odilova, Sharifjon Raupov, Abdulla Narzullayev, Alisher Nazirov, Nurmuhammad Valiyev, Baxtiyor Nazirov, Otabek G‘aybullayev, Baxodir Xadjimetov, Mirzabaxrom Abduvahobov, Shorasul Shoahmedov, Nilufar Sadullayeva, Odamboy Masharipov, Sharofiddin Yusupov, Nodir Mannonov, Oybek Mingboyev, Oqila Elmatova, Ramziddin Azizov, Abdulla Abdurazzokov, Kamoliddin Abdullayev, Anvar Isroilov, Feruza Aliyeva, Nigora Hashimova, Iroda AgzamHoja.

Visit us daily 10:00–18:00 (closed Mondays). by @saadi_ethno
19
10 months ago
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Spearheaded by the Uzbekistan Art and Culture Development Foundation (ACDF), conceived by Lebanese designer Nada Debs and developed in collaboration with SAADI Ethno as resident brand, GOZAR of ARTISANS is now open. This new destination is Tashkent is where design, heritage and contemporary expression meet.

The concept store is dedicated to elevating Uzbek craft. Master artisans have been invited to collaborate closely with GOZAR, presenting the finest of Uzbekistan’s traditions through new objects, installations and limited-edition pieces. Here, craftsmanship is treated as a living creative practice — inherited knowledge serving as the foundation for fresh, contemporary interpretations.

Visit us daily 10:00–18:00 (closed Mondays).

+998 88 883 83 38 Gozar of Artisans ( Zarqaynar st, 12A ) by @saadi_ethno
7
10 months ago
Download
Spearheaded by the Uzbekistan Art and Culture Development Foundation (ACDF), conceived by Lebanese designer Nada Debs and developed in collaboration with SAADI Ethno as resident brand, GOZAR of ARTISANS is now open. This new destination is Tashkent is where design, heritage and contemporary expression meet.

The concept store is dedicated to elevating Uzbek craft. Master artisans have been invited to collaborate closely with GOZAR, presenting the finest of Uzbekistan’s traditions through new objects, installations and limited-edition pieces. Here, craftsmanship is treated as a living creative practice — inherited knowledge serving as the foundation for fresh, contemporary interpretations.

Visit us daily 10:00–18:00 (closed Mondays).

+998 88 883 83 38 Gozar of Artisans ( Zarqaynar st, 12A ) by @saadi_ethno
7
10 months ago
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Behind the scenes ✨
SAADI COUTURE ss 26/27 by @saadi_ethno
3
8 hours ago
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SAADI ETHNO - HIGH JEWELLERY

From drawing to precious form.

A new expression of SAADI ETHNO’s artistic language, where the jewellery traditions of Uzbekistan are reimagined through contemporary design.

Inspired by the richness of traditional ornament and the precision of historic craftsmanship, each creation explores the relationship between architecture, proportion and adornment.

Intricate openwork, precious gemstones and delicate suspended elements come together in sculptural compositions, revealing a dialogue between material, light and movement.

From the first pencil sketch to the finished jewel, every detail reflects a considered process of design and craftsmanship — transforming cultural memory into objects of lasting beauty.

SAADI ETHNO
Cultural memory, given precious form. taken in Tashkent, Uzbekistan by @saadi_ethno
2
7 days ago
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Jewellery becomes part of the silhouette.

This crimson look is defined by sculptural construction, dramatic volume, hand-shaped draping, layered folds and a sweeping train.

The Caravan Heritage and Pomegranate Rain bracelets are reimagined across the bodice and waist, where gold relief, coloured stones and suspended elements become integral to the garment’s architecture. by @saadi_ethno
7
12 days ago
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Bekasam, reworked through a contemporary silhouette.

Cut in traditional striped bekasam, the elongated dress follows the vertical rhythm of the textile, with a shaped waist, open neckline and wide sleeves finished in ivory. Handcrafted jewellery and tassel details complete the look, drawing on the decorative traditions of Uzbekistan. by @saadi_ethno
8
16 days ago
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A velvet dress shaped by the Tree of Life.

Crafted on deep autumn-toned velvet, this dress carries the ornamental language of suzani — where embroidery becomes a symbol of continuity, protection and renewal.

The hand-embroidered pattern unfolds like a living garden: branches, flowers and delicate vines form the Tree of Life, one of the most significant motifs in Central Asian textile tradition.

The ivory inner line and covered buttons create a quiet vertical structure, while the velvet surface brings warmth, depth and ceremony.

A contemporary SAADI Ethno piece where suzani heritage, hand embroidery and architectural silhouette meet in an autumn palette. by @saadi_ethno
5
21 days ago
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Soft focus. Quiet opulence.

A fleeting portrait where movement dissolves into memory — intimate, cinematic, suspended in time.

SAADI ETHNO by @saadi_ethno
4
25 days ago
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An elongated dress in deep red and sand-toned ikat is defined by a high stand collar, clean vertical lines and a gently shaped waist. Intricate gold-toned embroidery traces the neckline and cuffs, creating a refined contrast with the blurred rhythm of the ikat.

The silhouette balances structure and fluidity, bringing traditional textile language into a precise contemporary form. by @saadi_ethno
6
a month ago
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Heritage in dialogue.

During the official cultural programme in Seoul, First Lady of Uzbekistan Ziroat Mirziyoyeva and Shahnoza Mirziyoyeva appeared in bespoke looks by SAADI Ethno.

Soft blue and ivory silhouettes are defined by precise proportion, clean construction and delicate tonal embroidery — translating Uzbek decorative traditions into a contemporary language of dress.

Two distinct looks, united by the same principle: cultural memory expressed through craftsmanship, restraint and form.

SAADI ETHNO — Cultural memory, given new form. taken in Seul Korea by @saadi_ethno
4
a month ago
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Ikat in motion. Ornament in dialogue. by @saadi_ethno
0
a month ago
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