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Laila Safaee

@safaeesworld

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13.6K

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Author of The Matcha Effect™
Building @sandbanksholidayco by the sea
Creating @brandcontentco
The Matcha Effect Masterclass September 18th📲

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You haven’t seen what’s coming yet. Watch this space. Be terrified. by @safaeesworld

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32 minutes ago

Sometimes the best friendships start with the simplest hello.I’m so glad you walked up to me at The Ivy that day. You’ve been a mirror in this chapter of my life. I’ve spent so long being the friend who loves deeply, celebrates loudly and always wants the best for the people around me… I’d never really experienced that reflected back until I met you.Thank you for your friendship. I’m so proud of everything you’re building, and even more grateful that our paths crossed. 🤍Love your number 1 fan xx by @safaeesworld

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2 days ago

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2 months ago

Yesterday was the first ever Matcha Effect Masterclass.I’ve spent a lot of time reflecting on it today, and one thought keeps coming back to me.The Matcha Effect is built on a framework of authenticity.It’s about understanding who you are, showing up consistently as that person, and building trust through alignment rather than performance.Yesterday, I had to practise exactly what I teach.I knew going into the day that standing at the front of a room delivering a presentation isn’t naturally where I’m at my best. Give me a podcast microphone, a strategy session, a dinner table conversation or a room full of founders, and I feel completely at home.But I wanted to challenge myself.So I stood up and gave it a go.As I navigated the slides and technology, I could feel myself becoming increasingly overwhelmed and disconnected from the room. The harder I tried to force it, the less authentic it felt.So I made a decision.I stopped.Not because I didn’t know the content.Not because I wasn’t prepared.But because authenticity is one of my core values, and in that moment I wasn’t being myself.We took an early break, moved away from the presentation and turned the afternoon into a conversation instead.And something quite beautiful happened.The room opened up.Stories were shared.There were tears, laughter and moments of vulnerability that reminded me why I created The Matcha Effect in the first place.Because personal branding isn’t about creating a version of yourself that performs well.It’s about having the courage to be yourself consistently enough that people trust you.The day wasn’t what I had planned.It turned out even better.To every woman who joined me, thank you for your openness, encouragement and honesty. You created a very special room, and I’m incredibly grateful. 🤍 by @safaeesworld

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2 months ago

The British summer at its best. 🎾🍓#wimbledon by @safaeesworld

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17 days ago

One trip to Marbella.One spark of inspiration.One very memorable plate of lobster, eggs and chips.The best dishes often start long before they reach the table. They begin with a moment, a place, a conversation or a feeling that refuses to be forgotten.Safe to say this one was worth bringing home. 🦞 🍳 🍟 Link in bio to Jill’s full conversation 🎙️ by @safaeesworld

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a month ago

Wimbledon women’s final today - the perfect excuse for strawberries, champagne, and effortless summer style. 🍓Wearing new season @ralphlauren , proud official outfitter of The Championships since 2006, with a glass of @champagnelanson , a Wimbledon tradition since 1977.@chewtonglen courtside making it all the more perfect with their world class tennis facilities 🎾 #wimbledonfinal #ralphlauren #lansonchampagne #chewtonglen #britishsummer #wimbledon by @safaeesworld

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a year ago

Bring on July or take me back to Paris 🤍 by @safaeesworld

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22 days ago

Wimbledon may be over, but the world-class courts at Chewton Glen remain a sanctuary for the sport. It’s a true privilege to serve as an ambassador for such a remarkable place, and I’m deeply grateful for the opportunity to enjoy these exceptional facilities. 🎾 I have invested in tennis lessons with Matthew , their pro coach and I’m thoroughly enjoying this journey 🤍 and getting better and better each week.Head to toe: @ralphlauren Racket and CG court sponsor @wilson World class facilities @chewtonglen by @safaeesworld

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a year ago

I went in for lunch and left with a place on the menu.Not something I ever expected to say.The first surprise was finding out that my favourite dish of all time - Jill Stein’s lobster, egg and chips - was back on the menu at @ricksteinsandbanks Thank you @gkrhodes123 for the heads up 👀 “OMG just talking about you - look what’s back 👀” 😭😭😭😭Naturally, I rushed in to be one of the first to enjoy it, alongside a beautiful carafe of Rick Stein’s own organic Spanish wine, enjoyed in the sunshine with beautiful company on the terrace. 🌊 Thank you for your incredible hospitality as always 🥂 Then I had the pleasure of meeting the incredibly talented operations director Jason Wass. 👏 who personally cooked and served me my favourite dish, what an honour! We could have chatted to him for hours. What a man.And finally came the biggest surprise of all…Jason asked whether I’d mind if they referenced my name on the menu next to the dish.I was completely blown away.As someone who has been talking about Jill Stein’s lobster, egg and chips to anyone who’ll listen since first trying it last year, it genuinely feels like such an honour.Is this The Matcha Effect? I think it might be a wonderful example of 🥰A huge thank you to the wonderful team for such a thoughtful gesture, and to @jillsteinpadstow for bringing what is, in my completely unbiased opinion, the greatest dish on the South Coast. 🤍Safe to say I’ll be ordering lobster, egg and chips for many years to come.Although, let’s be clear… it’s still Jill’s dish. I’m just very honoured to have made a small appearance on the menu. 🦞🥂✨And if you’d like to hear my recent chat with the incredible Jill Stein on Spilling the Tea ☕️🎙️, you’ll find the link in my bio. @safaeesworldpodcast by @safaeesworld

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a month ago

Not everything in Sandbanks needs an itinerary. Sometimes all you need is the sea. 🌊People spend thousands searching for luxury.Sometimes it’s simpler than that.A sauna on the beach @thesaltwatersauna A dip in the sea.A quiet moment with nowhere else to be.Welcome to Sandbanks.Ready for your own coastal escape? Book your stay with Sandbanks Holiday Co. via the link in our bio. by @safaeesworld

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a month ago

Carlos didn’t think about content once at his own event. 🌸Last week I shot content at Petals and Palomas, his Mexican-themed event at @rockwatervillagepoole - palomas in hand, incredible florals, a genuinely great night. He got to actually run it. I captured every moment that mattered, and he had it all almost immediately after - plus a reel I cut together of the best bits and him at work.Here’s the actual problem this solves: most businesses don’t want a social media manager locked into one fixed day a week and a contract that doesn’t flex with how they actually run. What they want is someone who can just show up - touch base at the start of the month, come by for an hour or two whenever it actually works, no contract, no fixed schedule.You get the content immediately, so your team can post to stories the second it’s shot. Want a reel too? I’ll turn it around almost as fast. Your team gets to be part of it, or you get to just focus on running your business and stop worrying about capturing content altogether.Want to see what I made for Carlos? Head to my reels tab 🎬Now accepting July and August slots. DM me to grab one 👇 by @safaeesworld

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23 days ago