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Safety 1st

@safety_1st

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🚸 Creators of the Baby on Board sign
👶 Car seats, strollers, infant health essentials, and baby proofing gear for every first and every moment after

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New here? Hi. 👋 Used us before Instagram? Also hi. 😌

We’ve been around for over 40 years, starting with the original Baby on Board sign (yes, really) and growing into car seats, babyproofing, health essentials, and more.

If you’ve parented in the last four decades or were once the baby on board, we’ve probably been along for the ride.

Glad to (re)meet you. 💛 by @safety_1st

Unsolicited mom advice we’ll gladly take: stock the cabinet before the 2 a.m. “something feels off” moment.

Because cold & flu season is coming... and no one wants to shop for a thermometer once the sick day has already started. 😅

Find the new Safety 1st Infant Health Essentials line at @walmart

🎥: @kait_kime by @safety_1st

First rides. Big-kid chatter. A whole lot of “are we there yet?” 😅

The Simple-Click Canopy All-in-One Convertible Car Seat keeps up with rear-facing, forward-facing, and belt-positioning booster modes. by @safety_1st

Pumpkin patch? Wagon. Apple picking? Wagon. Fall festival? You already know. 🎃🍎

The Summit Quad Wagon Stroller is coming along for every fall adventure. by @safety_1st

Another growth spurt? We’ve got an adjustment for that. 🙌 The Simple-Click Canopy All-in-One Convertible Car Seat has a one-hand adjustable harness and eight-position headrest—with no rethreading needed. by @safety_1st

The back-seat VIP has requested a little shade. 😎 The Simple-Click Canopy All-in-One Convertible Car Seat has a removable canopy for rear-facing rides. by @safety_1st

The Foldtastic™ Stroller folds itself with one hand. Pretty handy when your hands are almost always full. 🙌 by @safety_1st

With sniffly nights in mind, it’s a good time to make sure your baby care basics are ready to go. Our infant health essentials are here for the everyday routines and the nights that need a little extra care. 💛

@breeesradd by @safety_1st

When your tiny boss is demanding, snack-motivated, and growing way too fast… you upgrade to a car seat that keeps up. 😅

The best-selling Grow and Go Convertible Car Seat is made for every stage — and it’s on sale now. 🙌

📸 @taylorjoyriley by @safety_1st

Every Baby on Board Blind Box has officially found a ride. 🚗🚸

If you got one, we want to see it. Share your sign for a chance to win a $500 Safety1st.com gift card. Missed the drop? You can still enter via the link in bio. 💛 by @safety_1st

@oliviarand is opening one of our limited-edition Baby on Board Blind Boxes. 👀

💭 Pssst.. Share your limited-edition Baby on Board sign using #S1SpecialDelivery on Instagram or TikTok for a chance to win a $500 Safety1st.com gift card.

No blind box? No problem—you can still enter. Head to the link in bio for the free entry option. No purchase necessary.💛 by @safety_1st

Supernova is for the parents who like a little extra magic. Iridescent, dreamy and unlike anything else in the collection. 🪩✨

Share your sign with #S1SpecialDelivery for a chance to win a $500 Safety1st.com gift card. 💛 by @safety_1st