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SAINT-URBAIN

@sainturbain

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An independent strategy and design studio.
Founded in Montreal. Based in New York.
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Throwback to our original logo for @sweetchicklife in 2019. taken in Sweet Chick by @sainturbain
14
4 years ago
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Introducing @cobfoods — backed by tennis legend @djokernole 🎾🐐 Saint-Urbain led naming, strategy, brand identity, copywriting, packaging, and motion design, building a system that feels familiar yet refreshingly new. Inspired by 1970s kitchen culture, the identity pairs a rounded wordmark with sunny yellows, chocolate browns, and playful layouts that celebrate a time when snacks were made with care — and ingredient lists were short enough to read in one breath. Bright, nostalgic, and full of life, Cob proves that clean eating can still crave — built with the same discipline and joy Novak brings to the game. Full case study in link in bio 🔗🍿 by @sainturbain
21
a year ago
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It’s been 7 years. by @sainturbain
29
2 years ago
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We are looking for a junior designer to join our team and work on exciting new projects. 2+ years minimum professional experience required. Freelance to start. Remote is ok! Please email your portfolio to work@sainturbain.com with a cv + cover letter (no DM’s please! by @sainturbain
41
a month ago
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🏆⚜️Quick hometown Urbies with thanks to friends @forum_mtl for the incentive, and hosting the best design festival of the year 🌐 taken in Montreal, Canada by @sainturbain
8
a month ago
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🚨 Branding just dropped 🚨 We worked with the best in the biz, @sainturbain, who of course understood the importance of providing alternate colors that we had to use for our profile pic this week. Excited to share more in the weeks to come! 🍕 #masanipizza #sainturbain taken in Masani Pizza by @sainturbain
69
4 months ago
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A soda built around a gaptooth 🦷🕳️🦷 Meet @drinkgaptooth, a Toronto-based botanical soda that celebrates imperfection. Nearly a quarter of the world has a gap between their teeth and somehow no one in the beverage aisle is celebrating it! So we did. Founder @owenwalk_ spent years hiding his gap, daydreaming about perfectly straight teeth and a life of orthodontic symmetry, before realizing perfection is wildly overrated — especially in a category that takes itself way too seriously. We partnered with the Gaptooth team on the whole world: naming, strategy, identity, packaging, motions, and beyond. Our goal was to build something loose, weird, and full of personality in a market that defaults to polish — a brand that gap-toothed people could see themselves in and feel a little prouder for it. Available now at drinkgaptooth.com taken in Toronto, Canada by @sainturbain
15
6 months ago
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Meet @cercadating, the dating app for mutuals, not strangers 💞📲 We worked with @cercadating to reimagine what a dating app can feel like when it’s rooted in mutual friends, smaller circles, and real connection. Cerca isn’t about casting a wider net. It’s about going deeper. Dating within your circle. Meeting people who match your energy, your weird, and your world. Full case study in link in bio 💞 taken in New York, New York by @sainturbain
15
7 months ago
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Together, We Village 🌳🗽 We led strategy, brand identity, copy, and motion, in exploration for New York City’s most iconic neighborhood. Full case study in link in bio 🔗 taken in West Village, NYC by @sainturbain
24
9 months ago
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West Village by @sainturbain by @sainturbain
17
9 months ago
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The liqueur aisle has remained largely unchanged for decades, anchored by aesthetics that lean heavily on nostalgia. Meanwhile, matcha has transformed from a niche wellness ingredient into a billion-dollar cultural phenomenon, embraced by coffee shops, bakeries and restaurants worldwide. @drinkyoshi arrives at the intersection of these two realities as the first premium matcha liqueur, creating an entirely new category that merges centuries-old Japanese tea ceremony with contemporary nightlife culture.⁠ ⁠ @sainturbain developed the complete brand world for the New York-based start-up, handling strategy, identity, packaging, copywriting and motion. The challenge was substantial: honour Japanese heritage and matcha’s ceremonial origins while positioning the product firmly in modern bar culture, all without falling into the visual clichés that plague cross-cultural branding. The strategic foundation rests on a specific cultural exchange. Americans have fully embraced matcha as a daily ritual, while Japan has maintained a deep relationship with jazz since the postwar era. This mutual admiration became the conceptual starting point. “We started with the cultural overlap between the US and Japan,” Creative Director Alex Ostroff explains. “That exchange felt like the right starting point: two cultures admiring each other for different reasons.”⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Graphic Design: @sainturbain⁠ Typography: PP Nikkei by @pangram.pangram, Repost by @haltypefaces, Carrie and Marsha by @vocaltype.co and Gothic 725 by Günter Gerhard Lange⁠ Motion: @oliversabin⁠ 3D: @javierrosant by @sainturbain
34
10 months ago
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@drinkyoshi, the world’s first matcha liqueur. 🍵🍸 We led strategy, brand identity, copywriting, packaging, and motion design — building a brand that bridges centuries-old matcha ritual with the energy of modern nightlife. The system balances precision and play: a tactile bottle, expressive typography, and a visual language designed to feel both intentional and alive. Rooted in craft but unapologetically contemporary, Yoshi reimagines how matcha shows up after dark — smooth, social, and ritual-driven, without losing its soul. Full case study in link in bio 🔗🍵✨🍸 taken in New York, New York by @sainturbain
17
10 months ago
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