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Salim Arif

@salimarif1

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We are honoured to host Padma Bhushan Pandit Sajan Mishra Ji - one of the most celebrated voices in Hindustani Classical Music
for the launch of ‘Raga Rooms’ under the flagship podcast Made for Media -
an intimate and inspiring interaction the Indian Institute of Creative Skills🎵

Hosted by renowned theatre and film personality Salim Arif and composer-songwriter Swaransh Mishra, the gathering reflects the spirit of artistic legacy, cultural exchange, and timeless storytelling that continues to inspire generations.

At IICS, we remain committed to creating spaces where learning transcends classrooms and connects directly with masters of the craft.🎼

#IICS #PanditSajanMishra #IndianClassicalMusic #SalimArif #SwaranshMishra MusicLegacy CreativeSkills taken in IICS India by @salimarif1

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5 months ago

A little update on Gulzar, the theatrical experience, coming up in Mumbai on 25th October.

Joining us now is Salim Arif ji, celebrated theatre director, who will bring his stories to the Gulzar stage alongside Pavithra (@pavithra.chari ) and Saloni (@salonis )

We look forward to welcoming you to this special evening in Mumbai.

@salimarif1

Sun, 25 Oct
INS Aditya Birla Performing Arts Academy, Mumbai by @salimarif1

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a day ago

Day 2 highlights from the Acting & Performance workshop at IICS, led by Mr. Salim Arif. 🎭

The students from Tagore International School, East of Kailash, participated in a hands-on creative skills workshop at the Indian Institute of Creative Skills (IICS), discovering new possibilities across India’s growing Orange Economy.

🎭 Acting & Performance

Mr. Salim Arif | Actor, Director, Writer & Production Designer; Dean – Academics, ICS

The session gave students a closer look at the art of performance, exploring how expression, character interpretation and an understanding of storytelling come together to bring narratives to life across the Media & Entertainment industry.

The workshop was organised by the Media & Entertainment Skills Council (MESC) at the Indian Institute of Creative Skills (IICS) on 13 October 2026, empowering young minds with skills for the Orange Economy.

#MESC #OrangeEconomy #CreativeSkills #SkillDevelopment #MediaAndEntertainment by @salimarif1

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5 days ago

Salim Arif is a multi-talented creative director with quite a few hit theatre productions in his kitty. A National School of Drama alumnus, Arif is associated with institution even today.

Arif’s first association with Gulzar was as a production designer. He also assisted the veteran writer-director for his Maachis.

He went on direct plays written by Gulzar based on O Henry stories, adaptation of Pinocchio, productions based on later’s poems and the play Kachche Lamhe, which won accolades from many.

He is back with Aab’o-Hawaa: An Evening with Gulzar on October 7 at the NCPA, Mumbai.

Arif speaks to The Free Press Journal about his journey with Gulzar.

Read the interview by Shruti Pandit on The Free Press Journal.
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#SalimArif #Gulzar #NCPAMumbai #Mumbaievents by @salimarif1

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11 days ago

Welcoming KlugKlug as MESC's Official Influencer Intelligence Platform 🤝

At our 2nd Quarter Governing Council Meeting in Mumbai, MESC signed an MoU with KlugKlug (Klug Tech Pvt Ltd) to scale partnerships and skilling in India's creator economy.

📊 KlugKlug's database of 455M+ creators worldwide (14M in India) will support:
✅ Talent discovery
✅ Authentic, data-led partnerships
✅ Skill development pathways for creators

The MoU was signed in the presence of our Chairperson Padma Shri Shankar Mahadevan, CEO Dr. Mohit Soni, and Governing Council members Mr. Salim Arif, Governing Council Member - MESC, Actor, Director, Writer & Production Designer. and Dr. (Hon.) Amit Behl, Secretary - MESC, Award-Winning Film, Television, & Theatre Actor

#MESC #KlugKlug #SkillIndia #CreatorEconomy #Mumbai by @salimarif1

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19 days ago

by @salimarif1

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20 days ago

A marriage agency, a forgotten dialogue and four stories waiting to unfold. Catch the cast of Arre O Henry by Essay Ensemble as they get ready to bring Shaadi Kara Lo, Nuskha, Bal Bal Bache and Madam to the stage.

29th August. Four stories. One evening of theatre. See you there!

🕢 7:00 PM
📍 Aditya Birla Theatre, Babulnath
🎟️ Book your tickets on BookMyShow

#INTABPAA
#INTAdityaBirlaPerformingArtsAcademy
#PerformingArts
#IndianPerformingArts
#Mumbai

(INTABPAA, INT Aditya Birla Performing Arts Academy, Performing Arts, Arts Education, Artistic Development, Creative Learning, Cultural Institution, Artistic Excellence, Community of Artists, Artists Community, Legacy, Mentorship, Collaboration, Creativity, Theatre, Dance, Music, Spoken Word, Cultural Exchange, Learning Through the Arts, Future of the Arts, Performing Arts Academy, Mumbai, Things to do in Mumbai, Mumbai Events) by @salimarif1

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2 months ago

Before plot twists became a trend, there was O. Henry.

Now, experience four of his timeless stories, beautifully adapted for the Indian stage by Gulzar in Arre O Henry by Essay Ensemble.

From two friends running a fake marriage bureau and rival suitors battling for love, to a crafty barber selling miracle hair tonics and a maid dreaming of a life of luxury, each story is filled with humour, wit and the unexpected endings that made O. Henry one of the world's most beloved storytellers.

Produced by Lubna Salim and designed & directed by Salim Arif, Arre O Henry promises an evening of laughter, charm and timeless storytelling.

📅 29th August 🕢 7:00 PM
📍 Aditya Birla Theatre, Babulnath
🎟️ Book your seats now on BookMyShow

#INTABPAA
#INTAdityaBirlaPerformingArtsAcademy
#PerformingArts
#IndianPerformingArts
#Mumbai

(INTABPAA, INT Aditya Birla Performing Arts Academy, Performing Arts, Arts Education, Artistic Development, Creative Learning, Cultural Institution, Artistic Excellence, Community of Artists, Artists Community, Legacy, Mentorship, Collaboration, Creativity, Theatre, Dance, Music, Spoken Word, Cultural Exchange, Learning Through the Arts, Future of the Arts, Performing Arts Academy, Mumbai, Things to do in Mumbai, Mumbai Events) by @salimarif1

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2 months ago

Four beautiful stories, one fun-filled evening! ✨

The cast of Arre O Henry by Essay Ensemble is inviting you to experience four of O. Henry's delightful tales, brought to the stage with a desi tadka by Gulzar. With wit, humour and unexpected turns, this long-running superhit promises an evening that's as entertaining as it is full of surprises.

Produced by Lubna Salim and designed & directed by Salim Arif.

📅 29th August | 7:00 PM
📍 Aditya Birla Theatre, Babulnath
🎟️ Book your tickets now on BookMyShow.

#INTABPAA
#INTAdityaBirlaPerformingArtsAcademy
#PerformingArts
#IndianPerformingArts
#Mumbai

(INTABPAA, INT Aditya Birla Performing Arts Academy, Performing Arts, Arts Education, Artistic Development, Creative Learning, Cultural Institution, Artistic Excellence, Community of Artists, Artists Community, Legacy, Mentorship, Collaboration, Creativity, Theatre, Dance, Music, Spoken Word, Cultural Exchange, Learning Through the Arts, Future of the Arts, Performing Arts Academy, Mumbai, Things to do in Mumbai, Mumbai Events) by @salimarif1

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2 months ago

“Achhi filmo ka daur aayega ek bar phir se.”

Veteran writer Javed Siddiqui looks back at more than five decades in Hindi cinema, from changing storytelling and shifting audience tastes to the films and filmmakers that have shaped his journey.

In a candid conversation, he also reflects on why Lucknow continues to be a creative muse for writers and why, despite the changing times, good stories will always find their way back.

Read the full interview in today’s Lucknow Times.

#lucknowtimes #javedSiddiqui #hindicinema #cinema #lucknow #storytelling #writers #bollywood #filmwriters #todayinlucknowtimes by @salimarif1

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2 months ago

Celebrating a Legacy of Music & Cinema 🎶

The Media & Entertainment Skills Council (MESC) as Skilling Partner of the Jagran Film Festival,
marked its presence during the special tribute to legendary singer Asha Bhosle Ji, at JFF, Delhi on 21st August 2026

Mr. Salim Arif, Dean Academics, Indian Institute of Creative Skills (IICS) & Governing Council Member, MESC, announced MESC’s exciting initiative to offer exclusive free access of the dedicated modules by Asha Bhosle Ji on Celebrity School, to attendees of the Festival as a tribute to her legacy that lives on!

A memorable evening celebrating India’s rich musical and cinematic heritage, and the enduring legacy of one of its most iconic voices.

#MESC #JagranFilmFestival #AshaBhosle #IndianCinema #MediaAndEntertainment by @salimarif1

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2 months ago

जन्मदिन मुबारक हमारे दिल के हीरो, प्रिय गुलज़ार साहब! आप हमेशा अपने शब्दों की तरह चमकते और खनकते रहें।
बीते सालों के अख़बार का वह पन्ना याद आया, जिसे मैंने आपके लिए सजाया था, जिसमें हमारे प्रिय @shashitharoor जी ने आपके लिए अपना स्नेह बरसाया था। आज आपके जन्मदिन पर वही पन्ना फिर से साझा कर रहा हूँ।
शुक्रिया @rajesh.mittal.rm सर!
#gulzar #gulzarbybt by @salimarif1

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2 months ago