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Salman Hammad

@salmanderr

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3361

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BBBeast @mdlbeast
Unicorn @xpmusicfutures
Human @mdlbeast.foundation
Trooper @eko.locations
🎥 Producer & Strategist

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Day dreamin in blue 💭

Tunisia, round two 🤘🏽cuz round one wasn’t enough, stayed longer than expected cuuuuz Woodstock made sure of it. Thanks to the team for pushing me to do the full stretch and opportunity to premier our docu film about Tunisia’s electronic scene on day one @fares_a___ @neilabourourou @azizskallel @nas_maati . It’s here that the collision of film and music at festivals really hit me and I only realized then how many others have started building that into their programming that I have passed on at other festivals and started paying attention and attending these more now than before. Thank you for the inspiration, something I hope to do myself one day

Ok ok back to @woodstock_newage New stage every day, same top-tier vibes, and making friends with everyone there came easy. A real community, not just a crowd aaaand musically was blown away! most of my highlights were local acts I’d never heard of before.

Post-festival, got to explore Tabarka outside the festival bubble thanks to @m0rphus , another local green hero doing the most for sustainable tourism, preserving what’s there and experiencing it the right way

Special to watch communities love their country loudly, expressing it through so many artistic forms true to their culture, without ever trying to sell it to you. No pitch, just pride 💚

I could go on and on about this country and it’s people But you know a place has you when the whole group starts saying stuff like ‘we don’t want to leave how about we all pitch in and buy a place here’ 😂 by @salmanderr

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2 months ago

Back in the muuuud with @eko.locations with the coolest 🐫s

The farm was the real highlight for me cuz rather than renting a space thru a commercial manager we got to work directly with the owners of the land and collaborating with them helped me get a good understanding of how the farm all holds together over time. Left with a different lens on what it means to sustain a farm and give back to the environment.

To all the troopers in front of and behind the scenes that helped shape this edition and program, Thank you 💚 by @salmanderr

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2 months ago

The Countryside Drivathon 01 - Ramadan ‘25

Tabuk → AlUla → Al Wajh → Wadi Disa → Al-Bad’ah → and back (eventually, and not entirely on purpose)

This turned out to be the start of our yearly countryside endurance trip, the one where we try to explore the motherland instead of staying horizontal in Ramadan

The plan: pick new areas to explore and wing the rest depending on weather. As a planner, this was mildly traumatic but you learn to let go

We usually don’t roadtrip during Ramadan but seeing how other regions, cities, and villages celebrate it was special. Every wadi, scenic spot, and desert camp we found was just us. No crowds, no noise, no other humans, Just 4 musketeers, 2 cars, and a route that made sense to nobody but us 👌🏻 by @salmanderr

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2 months ago

Full 18m dump incominnng

First stop: South Africa

The beauty of the land is one thing but it’s the people and the energy that really stuck with me. There’s a raw passion in the way communities hustle, push forward, and create. Met some inspiring underground movers and talented freaks who made me feel right at home

Big love to baba @josh.dlm for opening doors and showing me around. The trip came full circle at Small Town Beat festival, where I realized again that sometimes the simplest, most thoughtful touches can be enough to create something truly magical. No need to go overboard when the heart is in the right place 💚 by @salmanderr

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2 months ago

Echoes Built to Last

Stillness shaped him in ways the spotlight never could.
Salman Hammad doesn’t chase attention , he cultivates presence.
Each gesture, each pause, carries the weight of reflection —
a rhythm formed in silence, not in spectacle.

To him, culture is not a crown , it’s a responsibility.
Legacy isn’t something to wear , it’s something to guard.
He enters spaces not to be seen, but to quietly reshape them.

In our full conversation, he speaks of the sacred in simplicity—
of morning rituals, artistic devotion, and the quiet discipline behind creative clarity.
He reveals how silence became his mentor, and how identity,
when lived with care, becomes timeless.

These echoes weren’t made for applause.
They were made to endure ,
like the man himself.

#ModernEraMagazine #ModernEraFoundation #EchoesBuiltToLast #WhatThePagesHold #NarrativeVoices #InTheirWords by @salmanderr

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a year ago

At #XPMusicFutures, we brought together Nadia Khan, Salman Hammad, Karla Haddad, and Amina Kaabi to break down what it really takes to make music events more sustainable.

Because the future of music should sound good and do good ♻️

🎤 Panelists:

@salmanderr – Green Beast Initiative Lead, Content Lead at @mdlbeast & Founder of @eko.locations

@karla.jpg – Co-Founder of @the.mjls

@aminakaabi – Senior Global Copywriter at @rimowa & Deputy Editor at @mille_world

🧠 Moderator:

@nadiactrl – Senior Music Executive & Founder of CTRL Music

Watch the full session on our YouTube Channel 🎥

في #إكس_بي_لمستقبل_الموسيقى، استضفنا ناديا خان، سلمان حماد، كارلا حداد، وأمينة كعبي للحديث عن ما يتطلبه الأمر لجعل الفعاليات الموسيقية أكثر استدامة.

لأن مستقبل الموسيقى يجب أن يُسمع جيدًا ويُحدث أثرًا إيجابيًا ♻

🎤 المتحدثون:

سلمان حماد – قائد مبادرة Green Beast في مدل بيست ومؤسس EKO

كارلا حداد – الشريكة المؤسسة لـ MJLS

أمينة كعبي – كاتبة أولى في RIMOWA ونائب رئيس التحرير في MILLE World

🧠 المحاورة:

نادية خان – خبيرة موسيقى ومؤسسة CTRL Music

#XPMusicFutures #SustainableEvents #MDLBEAST #الاستدامة #XP2025 by @salmanderr

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a year ago

After the loudest week in Riyadh… silence hits different 😶

Checked myself into a solo retreat in Sri Lanka to tune out the noise and hear myself again — then linked up with friends to celebrate the new year

Big, big 💚 to the @by.jello fam for curating such a beautiful journey. You could feel the intention in every detail — something for every kind of groover.

Grateful for the reset, until the next wave 🏄‍♂️ by @salmanderr

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2 years ago

Next up in this rewind: @mdlbeast.soundstorm

I say this every year and I’ll say it again — this is the biggest beast of them all. The 5th edition came through loud on all fronts: content, creative, production, muuuusik 🤯

it’s been a blast working with a mix of familiar and new faces — from stage managers to creatives and everything in between. Grateful for all the hard work and sweat that’s put into this beast and the people I get to keep building with.

This year was also a milestone for GREEN BEAST— proud to have worked closely with the Sustainability Leads to document our first on-site recycling station. It was a massive moment for the team, and a greener step in the right direction. Shoutout to @adamkreeft

Massive love to the beast fam for making dreams real and booking Mr. ‘wek wek’ SLIM SHADY and Linkin Park 🤘🏽

Aaaaand this rollercoaster also gave me the chance to link up with @thepaniclater crew to shoot the finale of XPerform.

See you in the next ride 🎢 by @salmanderr

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2 years ago

Next up: @xpmusicfutures - Four editions in and it still feels like we’re just getting started

It really all kicked off at the @mdlbeast.foundation Gala dinner — a night to celebrate the launch of a music foundation for our industry, and a rare moment to see our crew all dressed up (saving those pics fooo life)

It was a special rollercoaster — full of highs, hard moments, laughter, and learning. I’m proud to have a unit that made even the toughest days worth it. From massaging each other at our desks, to mid-day therapeutic walks, to jumping like kids in the office after “IT’S A WRAP”… The vision got sharper, the energy got wilder, and the crew got even tighter 🤜🏾🤛🏽

One of the proudest moments this year was exhibiting some of the photos I produced — alongside incredible work from some of the best local, regional, and international photographers. Every year, we assemble a crew of creators who have been the visual backbone of this industry — thank you for the stories you tell through your lenses.

Big love to all the teams who helped bring the vision to life — @the_kraken.sa , @nightowl.xp , and @circulateonline. From wild ideas to last-minute turnarounds, you helped us shape moments into stories and chaos into content. Grateful for the creativity, patience, and love you poured into every frame - shoutout to my partners in crime @misha_saied @fares_saied, George — y’all were rocking the boat with me the whole way

And of course, honored to speak on the Harmonizing Sustainability session alongside some green heroes to discuss best practices in music events: @karla.jpg @aminakaabi @nadiactrl and surprise guest @adamkreeft. Thank you to those that showed up to support and more importantly listen

XP25 is already cookin’ 👨🏽‍🍳 See you later this year by @salmanderr

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2 years ago

Helloooo 30s

From the beats of ADE to the peace of the countryside, 30 felt like a perfect remix of music, inspiration, and moments with the ones who matter most. Here’s to a new decade of rhythm and reflection 💚 by @salmanderr

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2 years ago

Stay Untamed by @salmanderr

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2 years ago

Countryside therapy by @salmanderr

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2 years ago