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I never remember my dreams but if I did I hope this is the place I go from time to time by @samhetho
0
17 days ago
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Portraits from the pits of @copenhagenopen as captured by our girl @samhetho Merci, gracias to Biarritz and Bilbao for welcoming us in, handing us beers and reminding us it’s the people you meet among the chaos that make it all worth it. Felt the insane love of the skate community this week. Full recap of all that went down up on mc.com by @samhetho
23
2 months ago
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The z in Biarritz stands for spritz by @samhetho
21
2 months ago
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Flat out living! It’s all coming up Milhouse 🦋 by @samhetho
18
5 months ago
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☆ ★ A girl is a gun. Let me be yours ★ ☆

After a busy run of projects, I’m opening up my books for a few new freelance clients. Got a brand you need help with, a story that needs telling or just some fresh campaign ideas? I’m ya girl

Journo by trade: Monster Children (current editor at large) + words in Harper’s BAZAAR, Esquire, to Be and many more mags

Current marketing clients: National beer brand, a local surf brand, sexual wellness platform 

7+ years experience within the lifestyle/ culture industry across local, national and international brands & mags with the contacts to match 

Can help out across anything writing and storytelling across multiple formats as well as: 
✮ Editorial direction
✮ Brand voice development 
✮ Creative strategy 
✮ Campaign ideas and execution 
✮ Marketing & distribution (emails, ads etc)

Feel free to get in touch via dm, email hello@samhetherington.com and/ or share this with anyone who might need some extra creative hands. Big love to everyone going after it in 2026 ❤️‍🔥 by @samhetho
30
5 months ago
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Tangible happiness 💌 by @samhetho
9
6 months ago
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Very serious 💼 by @samhetho
17
7 months ago
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My face when someone says choccy milk is better than strawberry taken in Yallingup, Western Australia, Australia by @samhetho
10
8 months ago
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Don't hug boys hug dogs. Shot by @richardedye by @samhetho
6
a year ago
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Almost a year ago I got a phone call telling me my twin sister had been airlifted to hospital after flipping her car and her brain copping a bad beating. From the hospital Bea called me close to 40 times, each time forgetting that she had just called me, which is easily the most terrifying thing I’ve ever experienced, if not for the fact I could land the same joke and get a laugh every time. It became very obvious very quickly that Bea would need constant support and so moving back with me was what was decided would be best for her recovery. It is hard define how a brain injury impacts a person and even though I know Bea better than I know myself, even I will never fully comprehend just how fucked it is. I can only form an understanding from watching the person I love the most struggle day in day out and not be able to do anything but rest to fix it. But if you know Bea you will also know there is no one else that would handle it with as much grace and positivity as her. I am truly in so much awe of her resilience, her attitude and her ability to still go up to boys and give them her number. She is still Bea and for that I am most thankful. This last year has been really, really tough. One I’ll admit now has also taken an enormous personal toll on me (my lifelong tough facade has finally been broken - asking for help is actually cool now). But it is also one that has shown me the silvers of joy that slip by unless you reach out and grab them. As I began to understand the sensitives like sound and light that would trigger Bea this really cool thing happened where I actually noticed senses more, like a crash course in being present. So much of this experience has been relearning that the small moments and gestures are what matter the most. That the meaning of a truly good friend. The check in messages, reserving the quiet tables and the intuition to pick up when the wheels were falling off never went unnoticed. Especially my roomies. I’ll never have the words to thank you guys enough. There is so much to be grateful for. I love you Bea 🤎 by @samhetho
32
a year ago
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This ad is brought to you by xxxx gold by @samhetho
2
a year ago
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Interviewed @fontainesband for @esquire.australia a wee while back. Not included in this piece was the first 20 minutes we spent talking about what books we were reading. If you know me, you’d know that’s the way to my heart and to do that with one of my favourite bands? WHAT THE FUCK. Forever grateful. To more dreaming 💚 by @samhetho
20
a year ago
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