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Father. Husband. Online Coach
Building stronger, fitter dads
@strom_australia SAMMY10
@steff.y_ 💍 @the_pipis_
Founder: @primestrengthandperformance
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While it was already known,
We are officially heading to @fmgshows Worlds!

To say i’m excited is an understatement.
We’ve taken on the judges feedback from our 3rd place result from the 2025 show and come back with some exciting changes.

Looking forward to not only sharing that stage with some absolute legends but cannot wait to chop it up with everyone backstage and bring that high level energy like last year.
I may or may not have a sack of LCM’s again 👀

I am ready to bring my best. Time to have some fun 😈

@team_riseabove 
@strom_australia “SAMMY10”
@jaxonguerin 
@fmgshows @fmgshows_aust by @sammyguler
84
14 days ago
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Once again…
Your First Ever & Newest @fmgshows_nz Mens Fitness Pro Champion 🥇

By the time I was able to get a grip of becoming Pro at @fmgshows_thailand , now we’re a Pro Champion only 3 weeks later.

Thailand show meant so much but this one meant everything and i’ll explain in more detail on another post as to why this New Zealand show meant everything and more.

In the meantime I want to thank everyone who supported me in this journey and always the biggest thanks and love goes to my wife @steff.y_ and coach @team_riseabove 

Special mention to the following that helped in more ways than one along the way:

@jesscoatefitness & @my_business_collective & the whole @fmgshows_nz team for organising an EPIC show from start to finish. You ladies absolutely killed it and should be super proud of what you’ve achieved for your first show. 

Anne from @all4meonline for coming through clutch with the most epic trunks consistently from
show to show. Wait till you see what we have in store for Worlds 🔥

My boys @dogan.kayya , @melbourneplumbingandgasfitting , @seluysal , @cengiz__han__ for showing love throughout prep and gathering to watch me take our the pro championship. 

Again, @jakehunter_fmgpro , @coachlucas_ for taking me under their wing and showing me what it means to be pro but also how to present yourself on and off the stage. Forever setting the standard and forever grateful for you boys. 

And @pauline_fmgshows & @ari_empire and the @fmgshows @fmgshows_aust team for showing what the FMG family is all about from show to show. Forever setting the standard for now and the future of the sport.

And an honourable mention to the legends at 
@fusion_tan 
@allthefeels_photography 
@aesthetic.edge.media 

Worlds, i’ll see you very soon 🫡

#fmgfitnesspro #fmgfitnessprochampion #prochampion #prostatus taken in Aotea Centre by @sammyguler
24
a year ago
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Best of luck to @sammyguler as he takes the stage at @fmgshows Worlds in the Pro Men’s Fitness category.

Sammy is a phenomenal bodybuilder, consummate professional and an integral part of Team Strom. We are incredibly proud to call Sammy and athlete and to have him represent us at the biggest stage in his federation.

Time to bring it home! 👊😎 by @sammyguler
22
5 hours ago
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🚀🚀 3 WEEKS OUT FMG THAILAND, LET’S SEND IT! 🇹🇭🔥

We are officially 3 weeks away from FMG Thailand 2026 in Pattaya! Things are getting real, so competitors, make sure you’ve got everything locked in.

🔗 LINKS IN BIO

💄 HMU BOOKINGS OPEN
5 NEW SLOTS left! Book directly via @shiquehair_beauty get in ASAP to secure your spot.

🏨 HOST HOTEL SOMERSET PATTAYA
Discount code has finished! But ASR members discount has just increased to i31% so jump on and reserve quick! 
Booking link in bio.

✨ TAN BOOKINGS OPEN
Book via the FMG Thailand webpage.
🔗 in bio 

🏆 COMPETITOR REGISTRATION OPEN
Registration closes 6:00AM, 13th October
🔗in bio 

📸 COMPETITOR BANNER CUT-OFF
4th October make sure you’re registered before the deadline!

📸🎥 PHOTOGRAPHY & VIDEOGRAPHY PACKAGES
Don’t miss the chance to capture your FMG Thailand stage experience!

Purchase your Photo & Video Packages via the Optional Extras link in bio or directly through the FMG Thailand webpage.

@fitnesscartel_ausnz PRESENTS:
🇹🇭 FMG THAILAND 2026

📅 MEDIA NIGHT & REGISTRATION
Friday, 16th October 2026
📍 Somerset Pattaya Nava Ballroom
⏰ 4:00PM

🎤 SHOW DAY
Sunday, 18th October 2026 
📍 @brightongrand_pattaya
⏰ 10am show starts 

Competitors, take us along for the journey! 🔥
Tag @fmgshows_thailand and use #FitnessCartelxFMGThailand on your road to the FMG Thailand stage.

Fitness • Muscle • Glamour
Join The Movement.

#FMGThailand #FMGShows #FitnessCartelxFMGThailand #FMGThailand2026 Pattaya Bodybuilding FitnessCompetition taken in Pattaya, Thailand by @sammyguler
18
10 days ago
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FULL DAY OF EATING (Not so fun edition)
2 weeks out from Worlds.
We’re consuming some povo ass calories however we stick to the plan and get shit done.

It ain’t fancy but it’s not meant to be.
While food is fuel, I also like to razz up some meals to get enjoyment out of it as well.

Trialling a high fat/carb depletion day followed by a high carb day to mimic peak week strategies and see how the body responds being as lean as we are.

The aim is to be able to see how much further we can manipulate the look with foods/hydration/sodium/potassium as the main drivers as well we rinsing off any fatigue.

If you’re after any of the supps I use,  head to @strom_australia and use code “SAMMY10” especially the enhanced athletes or the ones that just want some good tasting protein powders or cream of rice.

Lets get gnarly 😈 by @sammyguler
1
13 days ago
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Ever since becoming a dad I now understand that the same “24 hours you have in a day” is different when you don’t have kids to attend to.

HOWEVER, the amount of hours you have in a day doesn’t automatically change due to having kids. Your priorities of how you used those hours were shit house before you had kids and now you’re using your kids as a cope or excuse as to why you don’t have time to train or meal prep.

Is that the excuses you want your kids to use one day and slop around all day doing fuck all like you spending 10+ hours on your phone doom scrolling?

I have a friend running 3 different businesses that now has a newborn and still making time for himself. I have a friend running 5+ business pages on instagram whilst running cafes and still making time for himself to train and meal prep

So before you give me the whole “we don’t have the same 24 hours” bullshit excuse, you need to come to terms with the fact that your decisions pre-kids are the reason why you are the way you are post-kids.

Do you want your kids to grow up looking at their father like the man that never made excuses and got shit done no matter what or slowly let them become the byproduct of your shit excuses? by @sammyguler
1
15 days ago
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Struggling for meal prep ideas that combine whole,  satiating foods with a great variety of choice too?

Here’s 4 meals you can use with a calorie and macro breakdown for your next meal prep.

7 days of meal prep, 4 meals, under $150 a week?

Knowing what to eat can be a challenge without breaking the bank.

If you want a custom meal plan for your goals whether that is to lose some weight in time for summer or put on some good muscle, comment “MEAL PREP” and i’ll help get you started on your journey. by @sammyguler
2
16 days ago
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THE 5 STAGES OF A LEG DAY THAT ALMOST EVERYONE GOES THROUGH

1. EXCITEMENT “I’m gonna have the best leg day ever” 😁
2. CONCERN “You see hack squat and think okay, we still got this” 😐
3. CONFIDENCE “That first set was a piece of piss,  BRING IT ON” 😈
4. WHAT THE FUCK DID I GET MYSELF IN TO “Ohhh shit, we’re cooked now”
5. DEAD “Call the zoo ‘cause i’m walking like a newborn giraffe”

Send this to someone who goes through the motions on leg days by @sammyguler
13
16 days ago
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“Eating healthy is expensive”

That’s the excuse I hear one too many times from people spending $50 daily for just smoko and lunch eating shit food that doesn’t help towards their goals at all costing them upwards of $250+.

In the video I have curated a shopping list for under $150 which will give you 4 meals a day for 7 days which are healthy, nutritious and vital to helping you reach your goals.

The macros?
2255 Calories
160g Protein
306 Carbs (who doesn’t love carbs? 😉)
44g Fats

Now this plan isn’t for everyone as it is circumstance dependant but to say it’s expensive is a cope because most don’t know how to meal prep or what to buy.

If you want a full breakdown of the meals, macros & cost per meal,  message me “MEAL PLAN” and let me help you make the meal prep process cost effective and easy. by @sammyguler
7
19 days ago
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You can pay the price of changing your habits now.

Training when you don’t feel like it.
Eating better.
Making sacrifices.
Getting uncomfortable.
Staying consistent when motivation disappears.

Or…

You can pay the price of staying exactly where you are.

More years feeling unhealthy.
More clothes that don’t fit.
More frustration when you look in the mirror.
More health problems down the track.
And eventually wondering, Why didn’t I start sooner?

The hard truth is…

Change has a price. But so does staying the same.

One price gives you temporary discomfort for a future you’ll be proud of. The other gives you temporary comfort that can turn into years of regret.

So ask yourself:

“Which price am I willing to pay?”

Because five years from now, you’ll wish you had started today.

Don’t wait for your future self to pay for the decisions you’re making today and message me “CHANGE” so you don’t sit their wondering what could’ve been. by @sammyguler
4
20 days ago
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Physique check & mandatory posing rounds 3.5 weeks out from FMG Worlds.

You can have the best body but if you don’t know how to show it on stage, you’ve lost half the battle already. While we still have more refining to do, the changes made in a short amount of time is something i’m truly proud of.

We are well and truly hitting the deep end of prep fatigue levels and as good as sleep and recovery is, it’s still a fucking challenge but that’s the big part of this game. How well can you handle it when the going gets tough?

3.5 weeks to get skinless with a flawless routine.
We on Demon Time 😈
@team_riseabove Coach
@jaxonguerin Posing Coach
@strom_australia “SAMMY10”
@fmgshows @fmgshows_aust taken in OneGym Flemington by @sammyguler
32
20 days ago
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At Prime, we know how to deficit and that doesn’t mean endless amounts of cardio and ridiculous deficits.
Here’s 5 hot tips we follow to make sure you get your results:

1. Don’t massively cut calories
Aim for a moderate 300–500 calorie deficit. More isn’t always better.

2. Eat foods you actually enjoy 🍕
You can still have your favourite foods. Balance is key.

3. Prioritise protein 🥩
Aim for 1.6–2.2g protein per kg of bodyweight to help maintain muscle and stay full.

4. Don’t do endless cardio 🚶‍♂️
Get your steps in and train consistently. You don’t need hours of cardio every day.

5. Make it sustainable
The best diet is one you can stick to. Eat well, train hard and enjoy the process.

Fat loss doesn’t need to be miserable.

If you need help getting the fat off just in time for summer, DM me “SUMMER” and lets say bye bye to that unwanted fat. by @sammyguler
6
21 days ago
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