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Sam “Sparrow” Mooney

@samsparrow___

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📍 IBZ / LDN
 Founder @theideationbureau
Creative Director @ushuaiaibiza | @hiibizaofficial | @unvrsibiza

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Introducing @theideationbureau.

A creative agency working across identity, strategy and execution, founded by @yannpissenem and @samsparrow___.

Throughout our careers, we’ve had the opportunity to build brands, launch venues and create campaigns that have brought millions of people together in the real world.

Now we’re bringing that same thinking beyond music and entertainment.

Applications are now open. by @samsparrow___

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3 months ago

Off-White™️ c/o UNVRS: a transmission from somewhere else.

We launched a capsule collection with Off-White™️ exploring skate culture through construction, proportion and graphic language.

Kicked it off with a midnight shoot in Ibiza.
Then brought it into the real world with a launch at Flannels, Oxford Street with @w1curates

I used to walk past that store every day when I worked in Soho, thinking about a club x fashion collab taking over that exact space.

Full circle moment ❤️‍🔥 by @samsparrow___

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6 months ago

[UNVRS] has been nominated for a Webby Award, the first nightclub in history.

Our inaugural UFO campaign is shortlisted in “Social: Experimental, Innovation & Viral.”

Our category see’s us go head to head with Netflix amongst others.

Such amazing news to see this @unvrsibiza & this campaign recognised with the biggest and best brands in the world 🤯 taken in Ibiza, Spain by @samsparrow___

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6 months ago

Palm Angels x HÏ IBIZA🌴

From Ibiza to the world, connecting culture through music & fashion.

Now available online & at official stores in Ibiza. taken in Ibiza, Spain by @samsparrow___

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a year ago

IBZ // SS25 taken in Ibiza, Spain by @samsparrow___

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a year ago

WELCOME TO THE UNIVERSE 😳🤯

[UNVRS] - The Opening: everything I dreamed & more!!!

After a 10 month campaign to build anticipation and hype like never before, the magic moment arrived & it really was something extra special.

Thanks to everyone who joined us, we hope you loved it as much as we did 😍

Massive congratulations to @yannpissenem, @romain_pissenem plus all the teams at @thenightleague & @highscream. It’s a real honour to work with a family of passionate powerhouses that push for the impossible every day.

The best part, this is just the beginning ♥️

📸 @rafaeldeprost @robefotografo @stefanomanzoni_ @angelinaresfoto @minifont

📹 @intoptier @guillegs.es @a.paniello @visual_anti_ taken in UNVRS by @samsparrow___

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a year ago

MESSAGE FROM THE UNIVERSE 💫

This campaign is about commitment to our culture, it’s about passion and pushing to go the extra mile, digging deep to uncover narratives that are entangled in the DNA of everything we do.

Rather than focusing on the venue itself, the film explores the universal feeling of raving. That raw energy & connection we all love.

The aim was to capture the heartbeat of global club culture and human gathering, with a film that stretches across borders and traditions - embodying our ethos of celebration, artistic exploration, and storytelling beyond the dancefloor.

The piece was filmed over 35 days across 8 countries and 16 distinct regions. From Carnival in Rio de Janeiro and the center of Shibuya Crossing in Tokyo, to full moon parties in Thailand.

The team went absolutely crazy on this one, the dedication to the craft was beyond!!!

I hope you love the film as much as I do. The final countdown is on and we can’t wait to welcome you all to @unvrsibiza ❤️ taken in Ibiza, Spain by @samsparrow___

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a year ago

ONE WEEK TO GO 🔋

From Hï Ibiza being voted #1 club in the world, for the fourth consecutive year, alongside Ushuaïa moving up to #3, to announcing THE OPENING at UNVRS. These past weeks have been huge!!

Heres some of my favourite moments:

- UNVRS: THE OPENING
- We made history together: Hï Ibiza #1
- My special one ♥️
- Ushuaïa Ibiza #3
- Hugel launch film
- On set
- UCL goosebumps
- Paradise has a new home
- Anotr in the house
- Mestiza red carpet business
- Sea swims are good for the mind
- Miss Monique traveling around the world
- W1 Curates x Hï Ibiza
- John Summit first headline in Ibiza
- Anyma x UNVRS
- Calvin doing the double
- Hi ibiza opening SOLD OUT
- The colony does Dubai
- Visit from my favourite super hero

Now it’s time to dance my friends 🙏 taken in Ibiza, Spain by @samsparrow___

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a year ago

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2 years ago

WELCOME TO THE UNIVERSE 🛸

It has been a real honour to work on this campaign from the foundation with @yannpissenem , @romain_pissenem and the whole team at @thenightleague ♥️

Endless months of creative & strategy sessions, creating thousands of icons to find the perfect fit, launching with a viral UFO stunt and everything else in between.

The journey has just begun 🙏

@unvrsibiza - Ibiza - 2025 by @samsparrow___

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2 years ago

@travisscott x @realblackcoffee 🔥

Enough said. taken in Hï Ibiza by @samsparrow___

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3 years ago