Instagram story viewer> @samuel_the_creator_> Posts
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Brand & UI/UX Designer
| Less noise, more clarity.
| For businesses that are done looking like everyone else.
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HOW I WORKED ON THE THÉRAPEAU BRAND...

 #beauty #viral #skincare #branding #brandidentity 

Brief by @designerbriefs x @studiostandard_ . Loved every bit of it taken in Paris, France by @samuel_the_creator_
0
3 days ago
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STRENGTH BENEATH THE SURFACE.

#fyp #brandidentity #skincare #packagedesign #nature taken in Paris, France by @samuel_the_creator_
0
4 days ago
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THÉRAPEAU PART 2

Thérapeau offers clinical-grade skincare focused on barrier-repairing science to deliver skin transformation. Made for consumers seeking real, non-irritating results. It elevates skin repair into a premium daily routine.

FRENCH

Thérapeau propose des soins de la peau de qualité clinique, fondés sur la science de la réparation de la barrière cutanée pour transformer visiblement la peau. Conçue pour les consommateurs en quête de résultats réels et non irritants, la marque transforme la réparation cutanée en une routine quotidienne haut de gamme.

Brief by @designerbriefs x @studiostandard_

#designerbriefs #logodesign #skincarebranding #visualidentity #Skincare taken in Paris, France by @samuel_the_creator_
3
4 days ago
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THÉRAPEAU PART 1

Thérapeau offers clinical-grade skincare focused on barrier-repairing science to deliver skin transformation. Made for consumers seeking real, non-irritating results. It elevates skin repair into a premium daily routine.

FRENCH

Thérapeau propose des soins de la peau de qualité clinique, fondés sur la science de la réparation de la barrière cutanée pour transformer visiblement la peau. Conçue pour les consommateurs en quête de résultats réels et non irritants, la marque transforme la réparation cutanée en une routine quotidienne haut de gamme.

MY APPROACH 

Most skincare branding relies on surface-level aesthetics.
For Thérapeau, the identity started with the science.

The objective was clear: translate clinical barrier repair into an elevated visual system. That direction led straight to botanical medicine: Centella Asiatica (Cica / Tiger Grass).

Centella isn’t a marketing trend, it is a clinically proven active rich in triterpenoids that actively stimulate collagen synthesis, calm inflammation, and rebuild the epidermal barrier. (Legend even holds that wounded tigers rolled in it to heal their wounds.)

To capture this intersection of botany and clinical rigor, the logo reduces the organic contour of the Centella leaf to its absolute essential geometry:

 1. Minimal geometry: Signals pharmaceutical precision and trust.
 2. Organic silhouette: Grounds the brand in restorative, non-irritating nature.
 3. Core purpose: Reinforces skin barrier repair as an elevated daily ritual.

Form follows formulation. When a product is engineered for real transformation, the brand identity shouldn’t decorate the science, it should decode it.

@designerbriefs @studiostandard_

#designerbriefs

#logodesign #skincarebranding #visualidentity #Skincare taken in Paris, France by @samuel_the_creator_
7
5 days ago
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YOUR MIND IS A SUPERIOR COMPUTER.

It enlarges what you let into it. Guard your mind.

Made with @raylight.app

Full project here: https://www.behance.net/gallery/256658437/PHRONEMA-BRAND-IDENTITY-DESIGN

#mindset #motivation #creator #brandidentity #visualidentitydesign taken in Paris, France by @samuel_the_creator_
0
9 days ago
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What will you let in and keep out?

Full project here: https://www.behance.net/gallery/256658437/PHRONEMA-BRAND-IDENTITY-DESIGN

#fyp #behance #creativity #branding #brandidentity taken in Greece by @samuel_the_creator_
3
10 days ago
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DAY 2: THE IDEA BEFORE THE DESIGN.

I’ve never been interested in opening a blank canvas and just making things look good.

Before I touch the design, I want to understand the idea.

What are we trying to say?
What should people feel?
What makes the idea worth remembering?

Once I understand that, the design becomes the language.

That’s where I enjoy working most: somewhere between the idea and the visual.

#graphicdesign #brandidentity #branding taken in Santorini, Greece by @samuel_the_creator_
4
10 days ago
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PHRONEMA.

The mind is a strange place. You cannot see it, but everything you create, believe and become starts there.

Full project here: https://www.behance.net/gallery/256658437/PHRONEMA-BRAND-IDENTITY-DESIGN

#mindset #brandidentity #graphicdesigner taken in Los Angeles, California by @samuel_the_creator_
2
11 days ago
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PHRONEMA.

The mind is a strange place. You can not see it, but everything you create, believe, and become starts there.

That was the problem I wanted to solve: how do I make an invisible thing feel visible?

I built the visual language around that tension, using typography, imagery, composition, and motion to give thought a physical presence.

Not just a brand about the mind. A visual experience that makes you stop, look, and think.

PHRONEMA: the mind made visible.

Samuel The Creator.

Full project on @behance : https://www.behance.net/gallery/256658437/PHRONEMA-BRAND-IDENTITY-DESIGN

#graphicdesigner #founder #mindset #brandidentity taken in Los Angeles, California by @samuel_the_creator_
2
11 days ago
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froh-NEE-mah

Your mind is a crucial essence of your... Find out live on @behance, Monday.

#graphicdesigner #fyp #behance #creativity taken in Greece by @samuel_the_creator_
0
13 days ago
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𝗔 𝗙𝗟𝗬𝗘𝗥 𝗜𝗦 𝗡𝗢𝗧 𝗔 𝗦𝗧𝗢𝗥𝗔𝗚𝗘 𝗨𝗡𝗜𝗧.

Yet ninety per cent of anniversary graphics treat the canvas like an attic where every effect, texture, and font must be piled into the same corner.

When the brief is a fiftieth milestone, the usual instinct is to stack layers until the canvas feels heavy. The harder problem is making honor look effortless, structured, and modern without stripping away the reverence a pastoral figure deserves.

My approach to every project relies on a system engineered to make clarity cut through standard noise:

✅️ Typographic Hierarchy Over Loud Elements: Clean, deliberate type establishes an immediate reading path, drawing attention straight to the portrait instead of fighting with it.

✅️ Two Perspectives In One Frame: Pairing a composed main portrait with a smaller speaking moment shows both personal presence and public ministry without turning the frame into a collage.

✅️ Restrained Colour Architecture: Limiting the primary palette to royal blue across an open background gives the subject breathing space while preserving high recognition.

✅️ Magazine Grade Structural Details: Corner markers, precise brackets, and balanced supporting lines transform a common church announcement into an editorial standard piece.

Excellence is not measured by how much space you fill.

It is measured by how precisely you communicate what matters.

What is your rule for deciding when a layout has enough on the page?

#graphicdesign #flyerdesign #designstudio #creativedirector by @samuel_the_creator_
0
19 days ago
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THE BIRTH OF A KING

Victor, there are milestones we cross in life that make us look back and count our greatest blessings, and having you as my junior brother is easily at the very top of that list. They say family is given by blood, but friendship is earned by choice. With you, I got the absolute best of both worlds.You have been so much more than just a younger brother to me.

You have been arock, a steady anchor, and a true friend who understands me in ways words can'talways capture. No matter the weather, the noise, or the distance, knowing you are inmy corner brings a profound sense of peace to my soul.

Thank you for your warmth, your loyalty, and the unyielding light you bring into my world. I watch the man you are continuously becoming with so much pride. As webuild, grow, and navigate the future, always remember that my support for you is absolute, and my love for you is deep and permanent.

#goviral #fyp #birthdayflyer #graphicdesigner #flyerdesign taken in Asaba, Delta State by @samuel_the_creator_
0
a month ago
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