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samuell hoffman

@samuell.hoffman

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Creative film director exploring the intersection of filmmaking and AI. @vrizzly 🔮 @moat.mov
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CASPER “Sleep on a Cloud” ☁️ The mattress that turns your bed into a cloud. A dreamy journey into the softest landing on earth. My take on what a Casper spot could look like. Full AI - no cameras, no crew, no massive budget.
This is it. 🔥 
in collab with @moat.mov Director & AI Artist : @samuell.hoffman Sound : @oliverfillner @higgsfield.ai @higgsfield.creators #fullai #commercial #moat #director by @samuell.hoffman
9
4 months ago
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Directors cut Hubert - This one feels special to me —not just because of the scale, but because the client Hubert and agency Haward gave us the creative freedom to truly make it our own. These moments, when you can go all in and have fun with the process, are rare, and I couldn’t be more grateful. ❤️ What made this one even more exciting was the challenge of blending history with the modern world. We didn’t just recreate the past—we brought it to life. From practical sets to seamless transitions, and even using AI to animate historical moments, we found a way to make old memories feel real again. A huge THANK YOU to the amazing team behind this. @stastlivka98 , you’re the real boss—our prep, the shoot, and everything after was pure teamwork. We worked like machines, and it paid off. @dominikxszombath , the master producer, @anezka_stra , the scene architect, @mariannavadovic , @lidomilka , @nataliauhr , VFX wizards @ondrej_rakusan , @radozakutny @valdo3d , sound master @oliverfillner and so many other talented people—thank you for making this happen. Special thanks to my amazing wife for being my greatest support @sabinatomes ! We really went all in (haha) and managed to connect the past and present into something unique. 🙌 THANK YOU! ❤️ Production : @vrizzly Director: @samuell.hoffman DOP: @stastlivka98 Producer: @dominikxszombath Architect: @anezka_stra Costumes: @nataliauhr Costumes ass: @kuniyk 1AD: @lidomilka Production manager: @mariannavadovic Production ass: @stanik.tomas Music & Sounddesign: @oliverfillner Props master: Barbora Krištofová / @foufouatelier SFX: @sfx_lpt_group VFX: @ondrej_rakusan , @valdo3d VFX Compositor: @radozakutny Color: @lorenjameswhite Camera rental: @vantagefilmpraha 2nd Camera rental: @biofilms.cz , @ndvsl Lights rental: @shining_lighting_rental Grip: Zdeno Zeman, Milan Meszaros, Martin Stulajter Rest of the team in the comments … #director #commercial #hubert #cinematic #vfx by @samuell.hoffman
43
2 years ago
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Last project for @markodamiann . Thx to this lovely team, especially @marianontko ⚡️ Director: Samuell Hoffman DOP: @marianontko Production: @vrizzly Production chef: @brnvsk_official Executive Producer: Marko Damian 1AC: @rafaelskurka 2AC: Eči Skurka Gaffers: Pišta Daniel, Lukáš Toth Steadycam: @blanar_marek Steadycam assist: @miroslavlegel MUAH: @nellatakacsova Styling: @gabannaa Colorgrading: @yerrekke Edit: Samuell Hoffman, Marián Ontko Cleanup: Radoslav Zákutný Runners: Martin Jurči, Igor Jedinák Dance choreography: @chilli_girl Location service: @location_bros Location Manager: @arthuris_ Photo: Matej Matuška Actress: @petraclain Dancers: Juraj Bilený @gabannaa Eva @krishpinkrishpin @dousek_vody Les Števová Maikl Knight Nina Melišová @chilli_girl Patrik Budáč Viky Benková Nina Zmajkovič Vanda Viki Williams @otec_mirec Ferdžo Haar Special Thanks: @daylightrental Reproduction @sorrywecan @rrevak @adamrohal @robsebesta @damsipanaka @peterkaspar @freier.o210 @thestreets.eu @lapislazuli.vintage #musicvideo #director VRIZZLY PRODUCTIONS 2021© www.vrizzly.com by @samuell.hoffman
10
5 years ago
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“THE FUTURE IS WITHIN” Few stills from my personal AI project I’m fully dedicated to right now. Combining Eastern philosophy with AI technologies - I’m fascinated by this intersection of tradition and innovation. Every day I’m discovering new AI possibilities and I’m getting more and more excited about it. The potential I see in this is incredible. Most of my time now goes into testing, learning and experimenting with AI. It’s amazing to see where this can go. This is just the beginning. The future is within. #aiart #aitech #personalproject #futurevision #innovation by @samuell.hoffman
5
2 years ago
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FULL AI x OKTAGON BERLIN
 Everything except the real cage fight footage is AI-generated.
Crazy times. Crazy possibilities. AI isn’t cheap.
AI isn’t instant.
But with the right team, it allows us to create bigger worlds, more cinematic shots, more locations, and stories that would normally require massive productions. Proud of this one.
Big thanks to @oktagonmma for the trust. 🖤 @rtl_de @_dsdiana_ @miro.kuruc 
 Director & AI Artist — @samuell.hoffman Secondary AI Artist — @drnptz Producer — @dominikxszombath Sound — @oliverfillner Colorgrading — @ivan.colorist Typography — @ondrej_rakusan @alinadalaslan @willfleurymma @attilamma @ahmad_halimson @matesanikidzemma @higgsfield.creators #AI #commercial #teaser #oktagon #vrizzly taken in Berlin, Deutschland by @samuell.hoffman
50
5 months ago
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Last bunch of frames - Hubert Production: @vrizzly Director : @samuell.hoffman Dop: @stastlivka98 Producer : @dominikxszombath Architect: @anezka_stra Stylist: @nataliauhr Sound: @oliverfillner Color: @lorenjameswhite #director #hubert #commercial by @samuell.hoffman
0
2 years ago
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A few moving frames from our latest project for Hubert. 🥂✨ Production: @vrizzly Director : @samuell.hoffman Dop: @stastlivka98 Producer : @dominikxszombath Architect: @anezka_stra Stylist: @nataliauhr Color: @lorenjameswhite #director #hubert by @samuell.hoffman
4
2 years ago
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“THE FUTURE IS WITHIN” Few stills from my personal AI project I’m fully dedicated to right now. Combining Eastern philosophy with AI technologies - I’m fascinated by this intersection of tradition and innovation. Every day I’m discovering new AI possibilities and I’m getting more and more excited about it. The potential I see in this is incredible. Most of my time now goes into testing, learning and experimenting with AI. It’s amazing to see where this can go. This is just the beginning. The future is within. #aiart #aitech #personalproject #futurevision #innovation by @samuell.hoffman
10
2 years ago
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Made my debut in front of the camera! Shoutout to @rolandwranik for giving me that shot. Looking forward to my next role! 😀 #redzed #director #actor #noiseatafuneral @redtillthegrave @sorrywecan by @samuell.hoffman
12
3 years ago
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We created an interesting connection of heavy manual work in the modern world, where the 3D world helped us. It was a ride! We created numerous ideas, designed numerous locations, but in the end we ended up with a quarry, with our own custom-made shooting range. The guys from @sorrywecan did a great job! They modelled a 3D model of the holster, created simulations, detailed animations, lighting and a beautiful camera. @adamterlanda @drnptz @stubyshit @ttomasdvorak Thank you to the entire production and producer team @eduardbartek @dominikxszombath @saraantal @about_sosi @_dsdiana_ , @juraj.izdinsky , as well as the agency @zaraguzask Great creative support @rolandwranik ! @martinchlpik for his super creative eye, super lighting and support! The music was provided by maestro @oliverfillner , who gave the spot the right cinematic touch and great sound design! Custom shooting range and craft part, created by @robsebesta with his crew @zofinkaaa and @filipsebe in the quarry Superb costumes @nataliauhr Last but not least, big thanks to the whole team! Director: @samuell.hoffman DOP: @martinchlpik Producer: @dominikxszombath Executive Producer: @eduardbartek Creative supervisor: @rolandwranik Production managers: @_dsdiana_ & @saraantal Account Manager/1PA: @about_sosi Gaffer: @daylightrental / Tomas Mitko Grip: @justgrips / Tomáš Meuer, Simon Křiz, Lukáš Havelka 1AC: @rafaelskurka / Reproduction Props/Set Design: @robsebesta & @zofinkaaa @filipsebe Color: @cheat_it Costume Design: @nataliauhr MUAH: @kristywolfmakeupart & Nina Spielman Locations: @filmlocation_slovakia CGI Supervisor: @adamterlanda 3D Generalist: @drnptz Compositor: @ttomasdvorak VFX: @stubyshit Agency: @Zaraguza Client: @craftholsters #sorrywecan #zaraguza #director #producer #3drender #blender #commercial #makingof by @samuell.hoffman
1
3 years ago
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We created an interesting connection of heavy manual work in the modern world, where the 3D world helped us. It was a ride! We created numerous ideas, designed numerous locations, but in the end we ended up with a quarry, with our own custom-made shooting range. The guys from @sorrywecan did a great job! They modelled a 3D model of the holster, created simulations, detailed animations, lighting and a beautiful camera. @adamterlanda @drnptz @stubyshit @ttomasdvorak Thank you to the entire production and producer team @eduardbartek @dominikxszombath @saraantal @about_sosi @_dsdiana_ , @juraj.izdinsky , as well as the agency @zaraguzask Great creative support @rolandwranik ! @martinchlpik for his super creative eye, super lighting and support! The music was provided by maestro @oliverfillner , who gave the spot the right cinematic touch and great sound design! Custom shooting range and craft part, created by @robsebesta with his crew @zofinkaaa and @filipsebe in the quarry Superb costumes @nataliauhr Last but not least, big thanks to the whole team! Director: @samuell.hoffman DOP: @martinchlpik Producer: @dominikxszombath Executive Producer: @eduardbartek Creative supervisor: @rolandwranik Production managers: @_dsdiana_ & @saraantal Account Manager/1PA: @about_sosi Gaffer: @daylightrental / Tomas Mitko Grip: @justgrips / Tomáš Meuer, Simon Křiz, Lukáš Havelka 1AC: @rafaelskurka / Reproduction Props/Set Design: @robsebesta & @zofinkaaa @filipsebe Color: @cheat_it Costume Design: @nataliauhr MUAH: @kristywolfmakeupart & Nina Spielman Locations: @filmlocation_slovakia Casting: @facescastings CGI Supervisor: @adamterlanda 3D Generalist: @drnptz Compositor: @ttomasdvorak VFX: @stubyshit Agency: @Zaraguza @nemcekandy Client: @craftholsters #sorrywecan #zaraguza #director #producer #3drender #blender #commercial taken in USA by @samuell.hoffman
10
3 years ago
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We created an interesting connection of heavy manual work in the modern world, where the 3D world helped us. It was a ride! We created numerous ideas, designed numerous locations, but in the end we ended up with a quarry, with our own custom-made shooting range. The guys from @sorrywecan did a great job! They modelled a 3D model of the holster, created simulations, detailed animations, lighting and a beautiful camera. @adamterlanda @drnptz @stubyshit @ttomasdvorak Thank you to the entire production and producer team @eduardbartek @dominikxszombath @saraantal @about_sosi @_dsdiana_ , @juraj.izdinsky , as well as the agency @zaraguzask Great creative support @rolandwranik ! @martinchlpik for his super creative eye, super lighting and support! The music was provided by maestro @oliverfillner , who gave the spot the right cinematic touch and great sound design! Custom shooting range and craft part, created by @robsebesta with his crew @zofinkaaa and @filipsebe in the quarry Superb costumes @nataliauhr Last but not least, big thanks to the whole team! Director: @samuell.hoffman DOP: @martinchlpik Producer: @dominikxszombath Executive Producer: @eduardbartek Creative supervisor: @rolandwranik Production managers: @_dsdiana_ & @saraantal Account Manager/1PA: @about_sosi Gaffer: @daylightrental / Tomas Mitko Grip: @justgrips / Tomáš Meuer, Simon Křiz, Lukáš Havelka 1AC: @rafaelskurka / Reproduction Props/Set Design: @robsebesta & @zofinkaaa @filipsebe Color: @cheat_it Costume Design: @nataliauhr MUAH: @kristywolfmakeupart & Nina Spielman Locations: @filmlocation_slovakia Castiing: @facescastings CGI Supervisor: @adamterlanda 3D Generalist: @drnptz Compositor: @ttomasdvorak VFX: @stubyshit Editor: Samuell Hoffman Agency: @Zaraguza Client: @craftholsters Special thanks @tomas__bukacek 🕹️ #sorrywecan #zaraguza #director #producer #3drender #blender #commercial by @samuell.hoffman
0
3 years ago
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